Neuromanagement and Neuromarketing PDF Download

Author: Vincenzo Russo
Publisher: Frontiers Media SA
ISBN: 2889748065
Category : Science
Languages : en
Pages : 172

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Author: Ioan Opris
Publisher: Frontiers Media SA
ISBN: 2889635422
Category :
Languages : en
Pages : 243

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Author: AA. VV.
Publisher: LED Edizioni Universitarie
ISBN: 885513048X
Category : Medical
Languages : en
Pages : 205

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Book Description
Why is there a need today for a new discipline such as neuromanagement? The volume deals with the theme of the applications of neuroscience to organizational contexts evaluating the current impact, the potential for future developments, as well as the critical issues related to neuroscientific paradigms and investigation techniques typical of the neuroscience domain. The first section of the book focuses on the “neuroscientific mindset” for changing, considering, between the other, how leadership can be discovered and empowered by a neuroscientific approach; the neurophysiological components of motivation involved in the pleasure of working and committing for social rewards, positive reinforces, and learning; the practical applications to promote change in the company; how neuromanagement allows us to evaluate and enhance individuals’ executive functions through neuroassessment protocols. The second section suggests well-being and safety as economic leverages, dealing with the issues of promoting trust, managing stress, and applying novel neuroscientific techniques for neuroenhancement. The third section is entitled technology and innovative homo sapiens and describes two main themes: big data application in the company and their possible intersection with the neuroscientific field; moral decision-making processes, able to have an impact on the whole organization and its single members. Or, in other words, this book explores how to discover human beings in organizations through their brains.

Author: Hamit ÖZMAN
Publisher: Livre de Lyon
ISBN: 2382366834
Category : Business & Economics
Languages : en
Pages : 156

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Author: Zaiping Jing
Publisher: Springer
ISBN: 9811082707
Category : Medical
Languages : en
Pages : 283

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Book Description
This book provides a systematic description of fundamental knowledge, application methods, and management issues about the clinical application of endovascular surgery and device. It is organized as the three parts. Part 1 introduces the development background of endovascular device and its knowledge hierarchy, and gives an overview on classification, structure, shape, and characteristics of the above device. Part 2 is based on a large number of clinical practices. It firstly summarizes the basic operation skills and conventional methods of endovascular device, and then exemplifies the application scheme of special device for complex cases. Part 3 discusses the management theory and methods of endovascular device in clinical application, puts forward the agile supply chain management model and autonomous intelligent decision-making method of device supply and cooperation management for clinical surgery, and designs its managerial system and guides. This book provides comprehensive and professional knowledge, advanced theory, and referential methods for clinical application and management of endovascular surgery and device. It is a useful guide for the clinical practice in specialized study and professional training in endovascular surgery, and provides the methods of neuro-management and smart medical service for patients.

Author: Jianhua Zhang
Publisher: World Scientific
ISBN: 9813208546
Category : Technology & Engineering
Languages : en
Pages : 561

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Book Description
The 2016 International Conference on Mechatronics and Automation Engineering (ICMAE2016) have been successfully held in Xiamen, China, on April 22nd - 24th.The conference received well over more than 200 submissions, however, only 64 articles were selected and recommended to be included in this proceedings, which organized into 4 main areas, namely, Industrial Automation and Control System, Intelligent Mechatronics and Robotics, Mechanical Engineering and Electrical Engineering and Computer Science.The conference provides the opportunity to showcase state of art research and development in Mechatronics and Automation Engineering from researchers and developers from around the world under one roof to compare notes and establish collaborative relationships.

Author: Denise Tsang
Publisher: Routledge
ISBN: 1134112491
Category : Business & Economics
Languages : en
Pages : 595

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Book Description
Crises and scandals in the world of international management have brought a new spotlight onto how the subject is taught, studied and understood. There has been a plethora of literature on international management, but a lack of focus on how international management education (IME) can be shaped to respond to existing and future global business challenges. The Routledge Companion to International Management Education gathers together contributors from academia, industry and university administration involved in IME, to: introduce the domain of IME; describe the emerging state in new geographical areas; discuss the major issues and debates revolving around IME; explore the linkage of technology and international management, and shed light on the future of IME. The diverse background of the contributors provides a global perspective that challenges the dominant Anglo-American view, with up-to-date specific insights originating from their indigenous view points, which has often been neglected and inadequately covered. The volume answers important questions, such as: Do we need a vision in IME? What is the current state of IME? How has IME grown in emerging market segments? What roles does technology play in its recent development? The volume provides thought-provoking reading for educators, administrators, policy makers, human resources professionals and researchers. It will also give future international management students a glimpse of IME from a global inside-out perspective.

Author: Vicky Katsoni
Publisher: Springer Nature
ISBN: 3031268296
Category : Business & Economics
Languages : en
Pages : 746

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Book Description
This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on emerging technologies, such as location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality

Author: Amy Brann
Publisher: Kogan Page Publishers
ISBN: 1789660548
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
Do you know how your brain functions? Do you sometimes feel like you're fighting your own brain and habits in order to be productive at work? What if there was a way to work with your brain to become more efficient, effective and productive... and transform the way you operate? Make Your Brain Work is here to help. Author Amy Brann is fascinated by the application of brain science to business, and you don't have to be an expert to understand - she explains the principles and latest insights in practical and easy-to-understand language, enabling you to understand the way you work, and form the helpful habits that will revolutionize your output. With clear, in-context examples; hands-on tips; and focused case studies on how companies are doing things well and the pitfalls to avoid, this entertaining book will help you reduce the stress and overwhelm of poor time management, and help get you to that next professional level. Including brand-new content on developing resilience and creativity, and managing your work-life balance, now it's even easier to Make Your Brain Work!

Author: Michela Balconi
Publisher: Nova Science Publishers
ISBN: 9781536196504
Category : Medical
Languages : en
Pages : 182

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Book Description
"This book focuses on applying neuroscience to organizational and managerial contexts, observing its possible applications, present and future potentials, and highlighting the possible criticalities of using neuroscientific paradigms and techniques applied to the management field. Specifically, the first part of the volume aims to offer an overview of how the adoption of an approach and a "neuroscientific mentality" allows to analyze and promote a change, with a view to the promotion of some fundamental components in the organizational context, such as leadership, confident behavior, business morality and ethics, and stress management. In particular, each of these components is observed through a neuroscientific perspective to offer elements for the promotion of a climate of well-being in the workplace. These aspects are also taken up in the second part of the volume, which focuses mainly on the application of neuroscience to the organizational context, providing evidence on how the use of specific neuroscientific techniques and paradigms, such as those of neuroassessment and neuroenhancement, allows to evaluate and strengthen the executive functions of individuals, to better manage the stress levels and the emotional load of individuals by improving their work performance. In addition to highlighting the impact and effectiveness of some neuroscientific paradigms, the second part of this book highlights the impact of Industry 4.0 on automation and technological developments, such as distance learning in the workplace, from a neuroscientific point of view. Therefore, this book aims to provide a broad overview of how neuroscience within the organizational context allows to fully explore individuals' behavior by "modifying" it to promote well-being, functional management of stress, and promote a generative climate and encourage trust"--