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Author: Graham Thomas Publisher: SAGUS ISBN: 1911489577 Category : Business & Economics Languages : en Pages : 430
Book Description
Mostly when we read stories about advertising in the media or in books, they concentrate on the big names of the business - whether advertisers and their brands, agencies, or people. Yet while they sit at the undoubted glamorous end of the spectrum, picking up creative awards and with tales of off-screen outré antics to spill, they represent only the tip of the iceberg in terms of numbers. Under the waterline most of the smaller ad agencies were independent; a few were the regional subsidiaries of the biggest agencies (Saatchis, Dorlands, JWT, McCanns, Royds and Streets all had offices in Manchester for example); a few were also second string agencies in London set up by the main agency for a variety of reasons: specialist agencies that worked in recruitment, finance, corporate, and business-to-business advertising for example; or to handle conflicting accounts, or clients that were too small for the main agency to handle profitably. But as Campaign once wrote, there is a ‘stigma attached to these agencies.’ They were (still are?) seen as second class and on the fringes of the business. Rarely did they act as feeder agencies for talent (unlike journalism where many leading journalists started their careers on local newspapers before ending up on Fleet Street). Even the Chairman of JWT Manchester admitted in the early ‘80s that ‘Northern advertising people have a bit of a complex about their London counterparts. All regional agencies are in danger of being a bit provincial in their outlook.’ This volume looks at those agencies mainly through a diary written in the late 1970s. This gives a vivid, truthful, warts-and-or portrayal of what life was like in the tail-end of the advertising business.
Author: Graham Thomas Publisher: SAGUS ISBN: 1911489577 Category : Business & Economics Languages : en Pages : 430
Book Description
Mostly when we read stories about advertising in the media or in books, they concentrate on the big names of the business - whether advertisers and their brands, agencies, or people. Yet while they sit at the undoubted glamorous end of the spectrum, picking up creative awards and with tales of off-screen outré antics to spill, they represent only the tip of the iceberg in terms of numbers. Under the waterline most of the smaller ad agencies were independent; a few were the regional subsidiaries of the biggest agencies (Saatchis, Dorlands, JWT, McCanns, Royds and Streets all had offices in Manchester for example); a few were also second string agencies in London set up by the main agency for a variety of reasons: specialist agencies that worked in recruitment, finance, corporate, and business-to-business advertising for example; or to handle conflicting accounts, or clients that were too small for the main agency to handle profitably. But as Campaign once wrote, there is a ‘stigma attached to these agencies.’ They were (still are?) seen as second class and on the fringes of the business. Rarely did they act as feeder agencies for talent (unlike journalism where many leading journalists started their careers on local newspapers before ending up on Fleet Street). Even the Chairman of JWT Manchester admitted in the early ‘80s that ‘Northern advertising people have a bit of a complex about their London counterparts. All regional agencies are in danger of being a bit provincial in their outlook.’ This volume looks at those agencies mainly through a diary written in the late 1970s. This gives a vivid, truthful, warts-and-or portrayal of what life was like in the tail-end of the advertising business.
Author: Kate Woodford Publisher: ISBN: 9780521824231 Category : Foreign Language Study Languages : en Pages : 1550
Book Description
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Author: Rudyard Kipling Publisher: Oxford Paperbacks ISBN: 0199536465 Category : Fiction Languages : en Pages : 353
Book Description
The story of Kimball O'Hara, the orphaned son of an Irish soldier, who spends his childhood as a vagabond in Lahore. With an old Tibetan lama, he travels through India, enthralled by the 'roaring whirl' of the landscape and cities of richly colored bazaars and immense diversity of people. Creates a vision of harmony - and of India - that unites the secular and the spiritual, the life of action with that of contemplation.
Author: Florin Pop Publisher: Springer ISBN: 3319448811 Category : Computers Languages : en Pages : 509
Book Description
Serving as a flagship driver towards advance research in the area of Big Data platforms and applications, this book provides a platform for the dissemination of advanced topics of theory, research efforts and analysis, and implementation oriented on methods, techniques and performance evaluation. In 23 chapters, several important formulations of the architecture design, optimization techniques, advanced analytics methods, biological, medical and social media applications are presented. These chapters discuss the research of members from the ICT COST Action IC1406 High-Performance Modelling and Simulation for Big Data Applications (cHiPSet). This volume is ideal as a reference for students, researchers and industry practitioners working in or interested in joining interdisciplinary works in the areas of intelligent decision systems using emergent distributed computing paradigms. It will also allow newcomers to grasp the key concerns and their potential solutions.
Author: Publisher: ISBN: Category : Languages : en Pages : 64
Book Description
Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.
Author: Robert M. Johnson III Publisher: Princeton University Press ISBN: 0691245371 Category : Nature Languages : en Pages : 352
Book Description
A marvelously illustrated look at the most deadly predators on the planet Tooth and Claw presents the world’s top predators as you have never seen them before, from big cats and wild dogs to sharks, reptiles, and killer whales. Blending gorgeous photos and illustrations with spellbinding storytelling, this book is packed with the latest facts about these fearsome but often misunderstood animals. It covers apex and other top predators in each major vertebrate family, discussing where and how they live, how they are faring in the modern world, and why they matter. Along the way, the authors share informative and entertaining anecdotes from their decades in the field learning about predators and reveal hard truths about the role humans continue to play in their fate. Tooth and Claw also describes conservation successes and lays out some simple but crucial steps each of us can take to protect these magnificent beasts. Are humans top predators, too? Read this amazing book and find out. Offers an unparalleled look at a side of nature rarely witnessed up close Stunningly illustrated throughout and brimming with fun facts Describes ultimate vertebrate predators ranging from sharks and reptiles to raptors, cats, dogs, bears, and marine mammals Provides rare insights into the biology, ecology, and conservation of top predators Draws on the latest findings from habitats around the world Conveys the wonders of the natural world with engaging storytelling and lively personal anecdotes
Author: Steve Bartylla Publisher: Penguin ISBN: 1440243050 Category : Sports & Recreation Languages : en Pages : 256
Book Description
Steve Bartylla has never relied on outfitter to put him on trophy bucks. Instead, he relies on his own scouting and hunting skills. Big Buck Secrets draws from Bartylla's years of successful do-it-yourself hunting for trophy whitetails on both public and private land. This book is grounded in that experience to help you take your deer hunting to the next level with comprehensive instruction on: • Scouting new hunting areas • Understanding mature buck behavior • Hunting during the rut • Utilizing decoys • Aggressive and creative techniques to deal with hunting pressure • And much more! All aimed to put you on the biggest bucks of your life! Hard work and in-depth knowledge of whitetails, understanding how they utilize terrain and seeking pockets where mature bucks exist, are the tools Bartylla relies on most--and shares with you in Big Buck Secrets.
Author: Tom Rosenbauer Publisher: Rowman & Littlefield ISBN: 1493002430 Category : Sports & Recreation Languages : en Pages : 211
Book Description
In this comprehensive and readable guide, Tom Rosenbauer shares his vast knowledge of fly fishing when there is no hatch. Written for both the novice and the seasoned angler, The Orvis Guide to Prospecting for Trout, New and Revised explores how trout live and feed, and how to make them strike, with a thoroughly updated text that addresses state-of-the-art approaches, and all new color photography. There is expert advice on how to fish with dry flies, wet flies, nymphs, and streamers—supported by many detailed illustrations and photos. This is the guide no trout fisherman should be without.
Author: Graham Thomas
Author: Graham Thomas
Author: Kate Woodford
Author: Rudyard Kipling
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Author: Florin Pop
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Author: Robert M. Johnson III
Author: Steve Bartylla
Author: Tom Rosenbauer
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