Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Introduction To Nearshore Marketing PDF full book. Access full book title Introduction To Nearshore Marketing by Patricia Rutenbar. Download full books in PDF and EPUB format.
Author: Patricia Rutenbar Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Patricia Rutenbar Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Zonia Fehling Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Fernando Labastida Publisher: Createspace Independent Publishing Platform ISBN: 9781981648344 Category : Languages : en Pages : 140
Book Description
For more than a decade now custom software development firms, IT management companies, call centers and BPO providers from Mexico, Central and South America have been selling their services into the U.S. market. But due to its first-mover advantage, outsourcing is still indelibly connected to India in the minds of American corporations. Latin America has yet to break through and become an important outsourcing "brand." In the pages of the book Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. In the book we lay out seven steps you can take to establish yourself in the world's largest market the right way. In chapter one we describe how to properly position your product. Chapter two describes how to turn your service into your number one marketing tool. In chapter three we talk about the power and importance of creating "authority content." Chapter four describes the right way to build your U.S.-facing website. In chapter five we lay out four ways you can drive traffic to your website. In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services. If you want a compact, complete guide to selling your services in the U.S. market, you've found the right guide. Thank you for picking up Nearshore Marketing.
Author: Ilan Oshri Publisher: Springer ISBN: 1137437448 Category : Business & Economics Languages : en Pages : 362
Book Description
Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.
Author: Brian C. Paust Publisher: Alaska Sea Grant College Program ISBN: Category : Business & Economics Languages : en Pages : 324
Book Description
To keep pace with the fast moving live aquatics industry, you'll need a copy of this book on marketing and shipping live finfish, shellfish, plants, and ornamentals. It has information key to improving efficiency and profitability, in 42 contributions to the conference proceedings, by researchers, managers, fishermen, growers, buyers, wholesalers, shippers, and retailers.
Author: Jakki J. Mohr Publisher: Pearson Prentice Hall ISBN: 9780136049968 Category : Business & Economics Languages : en Pages : 584
Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author: Patricia Rutenbar
Author: Patricia Rutenbar
Author: Zonia Fehling
Author: Fernando Labastida
Author: 
Author: 
Author: 
Author: Ilan Oshri
Author: Brian C. Paust
Author: 
Author: Jakki J. Mohr