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Author: Steven Secular Publisher: University of Illinois Press ISBN: 025205458X Category : Social Science Languages : en Pages : 169
Book Description
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Author: Reyan Ali Publisher: Boss Fight Books ISBN: 1940535204 Category : Computers Languages : en Pages : 244
Book Description
When NBA Jam dunked its way into arcades in 1993, players discovered just how fun basketball can be when freed from rules, refs, and gravity itself. But just a few years after the billion-dollar hit conquered the world, developer Midway, publisher Acclaim, and video arcades themselves fell off the map. How did a simple two-on-two basketball game become MVP of the arcade, and how did this champ lose its title? Journalist Reyan Ali dives deep into the saga, tracking the people and decisions that shaped the series. You'll get to know mischievous Jam architect Mark Turmell, go inside Midway's Chicago office where hungry young talent tapped into cutting-edge tech, and explore the sequels, spin-offs, and tributes that came in the game's wake. Built out of exhaustive research and original interviews with a star-studded cast —including Turmell and his original development team, iconic commentator Tim Kitzrow, businessmen and developers at Midway and Acclaim alike, secret characters George Clinton and DJ Jazzy Jeff, Doom co-creator John Romero, and 1990s NBA demigods Glen Rice and Shaq—Ali's NBA Jam returns you to an era when coin-op was king.
Author: Mark Vancil Publisher: Three Rivers Press (CA) ISBN: 9780517200940 Category : Languages : en Pages : 240
Book Description
An inside look at the National Basketball Association and its renowned athletes on the occasion of its fiftieth anniversary in 1996, with over 200 photographs of stars from the past, present, and future, and first person accounts from players, coaches, trainers, and other league experts.
Author: Mike Prada Publisher: Triumph Books ISBN: 1637271654 Category : Sports & Recreation Languages : en Pages : 398
Book Description
A hands-on, illuminating deconstruction of NBA basketball, tracing the tactical evolution of the modern game As the NBA celebrates and surpasses 75 years of existence, today's game looks nothing like it did in generations past when Bill Russell, Wilt Chamberlain, and Kareem Abdul-Jabbar took turns ruling the league. But it's also entirely different from a decade—even half decade—ago. Today's stars enter the league with more versatility and fluidity than ever before, and they need it to handle the strategies, philosophies, schemes, skill sets, movement patterns, and measures of basketball intelligence that simply didn't exist in the past. Spaced Out tells the story of what professional basketball looks like right now and how it got here. Taking a court-level view, Mike Prada breaks down high-level play to elucidate the athleticism, strategy, and skill demonstrated on a nighty basis, while shining a light on the historical forces that have dramatically altered the shape of the game and the role of its superstars. Topics covered include the explosion of three point shooting, the rise and fall and rise again of zone defense, the impact of tighter enforcement of perimeter contact rules, and other pivotal factors impacting the pro game. From Xs and Os to keen historic analysis, this definitive volume will reveal the intricacies of a beautiful game for savvy fans, players, and coaches alike.
Author: Joel Gunderson Publisher: Simon and Schuster ISBN: 1683583493 Category : Sports & Recreation Languages : en Pages : 240
Book Description
For most of its existence, the National Basketball Association was a league filled with (almost) all American-born players. Players from overseas were looked at as less-skilled and not worth the risk. Americans playing overseas were looked at as those who couldn’t cut it in the NBA, now playing in, essentially, the minor leagues of basketball. But that’s no longer the case. Today, a full one-third of those in the league were born overseas. Out are the days of foreign-born players from unknown countries sitting at the end of the bench. Now, they’re the face of the franchise. A lottery draft pick. They are carrying the game into the new millennium. So the question remains: what brought about this change? How did the skillsets of players born overseas become comparable to those in the states? In The (Inter) National Basketball Association, author Joel Gunderson explores how the international game has become so integral to the growth of the NBA. It’s not, as former commissioner David Stern described at the 1985 NBA Draft, “America’s Game.” No longer does Team USA expect to steamroll through the Olympics. With stars such as Giannis Antetokounmpo (Greece), Luka Doncic (Slovenia), Joel Embiid (Cameroon), Kristaps Porzingis (Latvia), and many more, the game of basketball has become a universal language. With almost forty different countries represented in the National Basketball Association today, the evolution of the sport has transcended across international waters. Teams no longer shy away from players born abroad, but instead welcome them with open arms. And for those who come over, not knowing the language, unfamiliar with the American lifestyle, they are now arriving with fluency in the most important language: basketball.
Author: Ron Thomas Publisher: U of Nebraska Press ISBN: 9780803294547 Category : Sports & Recreation Languages : en Pages : 316
Book Description
Today, black players compose more than eighty percent of the National Basketball Association?s rosters, providing a strong and valued contribution to professional basketball. In the first half of the twentieth century, however, pro basketball was taintedøby racism, as gifted African Americans were denied the opportunity to display their talents. ø Through in-depth interviews with players, their families, coaches, teammates, and league officials, Ron Thomas tells the largely untold story of what basketball was really like for the first black NBA players, including recent Hall of Fame inductee Earl Lloyd, early superstars such as Maurice Stokes and Bill Russell, and the league?s first black coaches. They Cleared the Lane is both informative and entertaining, full of anecdotes and little-known history. Not all the stories have happy endings, but this unfortunate truth only emphasizes how much we have gained from the accomplishments of these pioneer athletes.
Author: Rich Mintzer Publisher: HarperCollins Leadership ISBN: 1400218861 Category : Business & Economics Languages : en Pages : 192
Book Description
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.
Author: Steven Secular Publisher: University of Illinois Press ISBN: 025205458X Category : Social Science Languages : en Pages : 169
Book Description
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Author: Rob McClanaghan Publisher: Scribner ISBN: 1982114800 Category : Sports & Recreation Languages : en Pages : 224
Book Description
From the NBA’s most sought-after trainer and skills coach comes a “backstage pass to a part of the NBA that most fans never see” (Pete Thamel, Yahoo Sports)—how superstars like Stephen Curry, Kevin Durant, Derrick Rose, Russell Westbrook, and Kevin Love work to excel at the game. When Rob McClanaghan failed to make the Syracuse basketball team as a walk-on freshman, he asked the coaches what he needed to do to achieve his goal the following year. They all agreed: get stronger. So that’s what he did. For months, Rob traded fraternity parties and hanging out with buddies for hours in the gym lifting weights and shooting baskets. He was single-minded; the only thing that mattered was defying the odds. He returned to Syracuse for his sophomore year thirty pounds heavier and caught the coach’s eye. In Net Work, McClanaghan’s “experience, knowledge, and keen understanding of the sport jumps off the pages” (Bob Iger, CEO of the Walt Disney Company) and he delivers what he brings to each of his training sessions: the same grit and spirit that got him into the college game. He calls it “the grind,” and he knows that without it, even the most talented players will come up short. McClanaghan pushes his clients hard; he does whatever he can to drive his players to the edge and to simulate fourth quarter, at-the-buzzer adrenaline and fatigue. An all-access pass to the practice courts of the NBA, Net Work combines McClanaghan’s hard-earned wisdom—both on and off the court—with rare glimpses into the dues-paying life of professional athletes determined to stay at the top. McClanaghan shares stories of working one-on-one with some of basketball’s greatest names, explaining how each athlete works to shore up his offensive and defensive weaknesses; perfect his nutrition; treat injuries; build mental toughness; and find occasional refuge from the glare of the spotlight. This book is life inside the NBA as you’ve never seen it, where players differentiate themselves by their willingness to put in relentless “net work.”
Author: Steven Secular
Author: Reyan Ali
Author: Bob Ryan
Author: Mark Vancil
Author: Mike Prada
Author: Joel Gunderson
Author: Ron Thomas
Author: Rich Mintzer
Author: Steven Secular
Author: Rob McClanaghan
Author: Pat Williams