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Author: Bertrand Teo Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814928127 Category : Language Arts & Disciplines Languages : en Pages : 178
Book Description
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Author: Bertrand Teo Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814928127 Category : Language Arts & Disciplines Languages : en Pages : 178
Book Description
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Author: Intan Azura Mokhtar Publisher: World Scientific ISBN: 9811247765 Category : Political Science Languages : en Pages : 506
Book Description
This book is a collection of essays by thought and advocacy leaders, policymakers, and academics in Singapore who have been and are in positions of influence in shaping social policies, and hence the social context, in the country. These essays are meant to initiate discussion, promote debate and broaden understanding of the social issues at play, the challenges faced, and the trade-offs involved in enhancing social policies, strengthening the social compact, and shaping the social context in Singapore.This is done through addressing issues and challenges in (1) Government and Civil Society; (2) Education; (3) Employability and Employment; (4) Social and Family Development; (5) Demographics and Social Spending; (6) Healthcare and Healthcare Financing; (7) Urban Planning and the Environment; (8) Disruptions, New Technologies and Smart Nation.It is hoped this book will be useful for students of sociology, social policy or public policy, as they discuss the dynamics and trade-offs involved in planning, shaping and implementing social and public policies in Singapore. This book also hopes to inform and initiate dialogues among Singaporeans on the social issues and challenges we face in our city-state and which we have to collectively address as a nation.
Author: Christine Marie Haas Publisher: Raw Marketer ISBN: Category : Juvenile Fiction Languages : en Pages : 17
Book Description
In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.
Author: Andrade, José Gabriel Publisher: IGI Global ISBN: 1799897923 Category : Business & Economics Languages : en Pages : 325
Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author: Abhishek Parihar Publisher: Abhishek Parihar ISBN: Category : Computers Languages : en Pages : 333
Book Description
In the rapidly evolving landscape of the 21st century, the rise of artificial intelligence (AI) has dramatically transformed the job market in India. "Jobless in the New India: Navigating the AI Disruption" is a comprehensive exploration of the profound impact of AI on the Indian workforce and the crucial strategies individuals and policymakers must adopt to thrive in this new reality. This timely and insightful book delves deep into the challenges and opportunities presented by the AI revolution. Addressing the growing trend of automation and its sweeping effects on traditional job roles, the author provides a nuanced understanding of the skills and mindsets necessary to remain competitive in the age of intelligent machines. Packed with real-world case studies, data-driven analyses, and expert insights, "Jobless in the New India" equips readers with the knowledge and tools to: - Understand the scope and pace of AI-driven disruption across various industries in India - Identify emerging job trends and in-demand skills for the future of work - Develop a versatile skillset and adaptive mindset to future-proof your career - Navigate the complex landscape of reskilling, upskilling, and entrepreneurship - Advocate for policy reforms and educational reforms to prepare the Indian workforce Whether you are an employee facing job uncertainty, an entrepreneur seeking to leverage AI, or a policymaker tasked with shaping the future of work, this book is an essential guide to navigating the AI disruption and thriving in the new Indian economy.
Author: Geoffrey Colon Publisher: AMACOM ISBN: 0814437400 Category : Business & Economics Languages : en Pages : 268
Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Kim Domingo Reyes Publisher: Zee Publishing ISBN: Category : Business & Economics Languages : en Pages : 96
Book Description
Consulting Decoded: Your Roadmap to Success in the Digital Age Are you ready to thrive in the ever-evolving world of consulting? In today's fast-paced, technology-driven landscape, the rules of the game have changed. "Consulting Decoded" is your essential guide to navigating this new terrain and achieving unprecedented success. Inside, you'll discover: Essential Skills for the Digital Age: Go beyond the basics and master the tech fluency, adaptability, and hybrid expertise that modern clients demand. The Solopreneur Mindset: Unleash your entrepreneurial spirit, build a thriving business, and achieve the freedom and financial rewards you crave. Client Relationship Mastery: Learn the secrets to building trust, exceeding expectations, and turning clients into lifelong advocates. Winning Proposals and Pricing Strategies: Craft irresistible proposals, negotiate with confidence, and implement value-based pricing that reflects your worth. Specialized Consulting Deep Dive: Explore the latest trends and strategies in strategy consulting, operational excellence, financial consulting, and more. Marketing and Branding for Consultants: Build your brand, attract high-value clients, and establish yourself as a thought leader in your niche. The Future of Consulting: Get ahead of the curve with insights into emerging trends, technologies, and the evolving role of consultants in the digital age. Whether you're a seasoned pro or just starting out, "Consulting Decoded" is your roadmap to unlocking your full potential and achieving lasting success in the dynamic world of consulting. Don't get left behind. Grab your copy of "Consulting Decoded" today and start your journey to becoming a sought-after consultant in the digital age!
Author: Jeffrey Johnson Publisher: JEFFREY JOHNSON ISBN: 1088236855 Category : Business & Economics Languages : en Pages : 42
Book Description
"Leadership in the Digital Age: Thriving in an Era of Constant Change" delves into the realm of leadership in the digital landscape, offering insights and strategies to navigate and excel amidst the unceasing transformations of the modern world. From adapting to ever-evolving environments to cultivating prosperity, this book provides a profound and practical perspective on fostering robust leadership in a perpetually changing context.
Author: Bora, Abhijit Publisher: IGI Global ISBN: Category : Computers Languages : en Pages : 347
Book Description
The current data engineering demands more than theoretical understanding; it necessitates a practical, nuanced approach. Data engineering involves the intricate orchestration of systems and architectural frameworks for collecting, storing, processing, and analyzing vast datasets. The challenge lies in ensuring this data is managed and harnessed effectively, fostering insightful knowledge and steering organizations toward data-driven decision-making. Critical Approaches to Data Engineering Systems and Analysis unveils the latent potential inherent in diverse data analysis and engineering techniques. It combines compelling perspectives, guidelines, and frameworks, applying statistical and mathematical models. As industries and research communities witness increasing demand for web-based systems, software modules, heuristic models, and survey analysis, the book emphasizes the critical methodologies associated with data verification, reliability, fault tolerance, and viability.
Author: Bertrand Teo
Author: Bertrand Teo
Author: Intan Azura Mokhtar
Author: Christine Marie Haas
Author: Andrade, José Gabriel
Author: Shishir Kumar Shandilya
Author: Abhishek Parihar
Author: Geoffrey Colon
Author: Kim Domingo Reyes
Author: Jeffrey Johnson
Author: Bora, Abhijit