Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 48
Book Description
National Bakers Services, Inc. V. Federal Trade Commission
Author: National Bakers Services, Inc. V. Federal Trade Commission
Author: Federal Trade Commission Decisions
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 2072
Book Description
Statutes and Court Decisions, Federal Trade Commission
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Trade regulation
Languages : en
Pages : 1774
Book Description
Statutes and Court Decisions Pertaining to the Federal Trade Commission
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Trade regulation
Languages : en
Pages : 1756
Book Description
Congressional Record
Author: United States. CongressPublisher:
ISBN:
Category : Law
Languages : en
Pages : 1348
Book Description
Statutes and Court Decisions
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Trade regulation
Languages : en
Pages : 1660
Book Description
Supplement of Statutes and Court Decisions
Author: Law & Advertising
Author: Dean K. FueroghnePublisher: Rowman & Littlefield
ISBN: 1442244895
Category : Business & Economics
Languages : en
Pages : 398
Book Description
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Court Decisions
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Trade regulation
Languages : en
Pages : 560
Book Description