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Author: Jesse Reed Publisher: Thames Hudson ISBN: 9780692586532 Category : Corporate image Languages : en Pages : 220
Book Description
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author: Jesse Reed Publisher: Thames Hudson ISBN: 9780692586532 Category : Corporate image Languages : en Pages : 220
Book Description
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author: Tony Darnell Publisher: Paul A. Darnell ISBN: 9781680920789 Category : Languages : en Pages : 114
Book Description
The NASA Graphics Standards Manual: Remastered Edition is a modern spin on the original NASA Graphics Standards Manual published in 1976 and puts it into a new and clean format. Using high-resolution scans of the original book, over two-hundred man-hours were spent in recreating and remastering the original drawings with very fine details. This book is not in the same format as the original, as the original manual was in a binder. However, much care was taken in ensuring the correct image and font proportions were used. The original double-spread pages were reformatted to fit onto two single facing pages. Photos from the original book were replaced with the original photos sourced from the NASA library, and missing photos were replaced with similar photos obtained from the NASA library. This edition is published with the highest quality print-on-demand techniques along with the most vivid color, and printed on thick 70 lb. paper. Fine type sized as small as three point Helvetica is still legible, and the reproduced drawings are clean and crisp. If you are a fan of NASA, then this book is a great addition to your NASA library.
Author: Jesse Reed Publisher: ISBN: 9780692878309 Category : Design Languages : en Pages : 228
Book Description
In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.
Author: Publisher: Thames & Hudson ISBN: 9780692902554 Category : Subways Languages : en Pages : 356
Book Description
The evolving design of New York subway ephemera: a collector's story New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search for discarded MetroCards in many of the city's 472 subway stations, Kelley turned to eBay for new finds. The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city's transportation evolution. New York City Transit Authority: Objects is a story told through the evolving design that spans decades of the city's history. Kelley's objects tell a greater story of New York's past. For him, The NYCTA Project remains a photography experiment and self-funded hobby, archiving the culture of his home city. For the reader, it's an intimate view of the city's history that merges design and infrastructure over the past 150 years.
Author: Paul Rand Publisher: Chronicle Books ISBN: 1452130655 Category : Design Languages : en Pages : 97
Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author: Michael Bierut Publisher: Chronicle Books ISBN: 1616896760 Category : Design Languages : en Pages : 243
Book Description
"Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
Author: Kat Holmes Publisher: MIT Press ISBN: 0262038889 Category : Technology & Engineering Languages : en Pages : 173
Book Description
How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all. Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars. Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.
Author: Piers Bizony Publisher: Motorbooks International ISBN: 0760368074 Category : Art Languages : en Pages : 194
Book Description
Formed in 1958, NASA has long maintained a department of visual artists to depict the concepts and technologies created in humankind's quest to explore the final frontier. Culled from a carefully chosen reserve of approximately 3,000 files deep in the NASA archives, the 200 artworks presented in this large-format edition provide a glimpse of NASA history like no other. *A 2021 Locus Award Winner* From space suits to capsules, from landing modules to the Space Shuttle, the International Space Station, and more recent concepts for space planes, The Art of NASA presents 60 years of American space exploration in an unprecedented fashion. All the landmark early missions are represented in detail--Gemini, Mercury, Apollo--as are post-Space Race accomplishments, like the mission to Mars and other deep-space explorations. The insightful text relates the wonderful stories associated with the art. For instance, the incredibly rare early Apollo illustrations show how Apollo might have looked if the landing module had never been developed. Black-and-white Gemini drawings illustrate how the massive NASA art department did its stuff with ink pen and rubdown Letraset textures. Cross-sections of the Apollo-Soyuz Test Project docking adapter reveal Russian sensitivity about US "male" probes "penetrating" their spacecraft, thus the androgynous "adapter" now used universally in space. International Space Station cutaways show how huge the original plan was, but also what was retained. Every picture in The Art of NASA tells a special story. This collection of the rarest of the rare is not only a unique view of NASA history--it's a fascinating look at the art of illustration, the development of now-familiar technologies, and a glimpse of what the space program might have looked like.
Author: Jesse Reed
Author: Jesse Reed
Author: Tony Darnell
Author: Jesse Reed
Author: 
Author: Paul Rand
Author: Michael Bierut
Author: Kat Holmes
Author: Bruce Blackburn
Author: STEVEN. HELLER
Author: Piers Bizony