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Author: Patrick Reinsborough Publisher: PM Press ISBN: 162963395X Category : Political Science Languages : en Pages : 317
Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Author: Patrick Reinsborough Publisher: PM Press ISBN: 162963395X Category : Political Science Languages : en Pages : 317
Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Author: Francis T. Moore Publisher: Cornell University Press ISBN: 160909025X Category : History Languages : en Pages : 386
Book Description
In 1861, Francis Moore appeared to be a perfectly ordinary, twenty-three year old man: a carriage maker in the bustling Mississippi River town of Quincy, Illinois. And there he might well have lived out his life in unadventurous comfort. But then the Civil War burst out, and Moore, along with most of his friends, like young men North and South, rushed to enlist in the army. His cavalry regiment soon set off for what proved to be four years of warfare, plunging him into harrowing experiences of battle that would have been unimaginable back in his small hometown and that uprooted him, body and soul, for the remainder of his life. Enter The Story of My Campaign, the remarkable Civil War memoir of Captain Francis T. Moore, which historian Thomas Bahde here offers in an original edition to contemporary readers for the first time. Moore began the war as a private in Company L of the Second Illinois Volunteer Cavalry, and was soon promoted to lieutenant and then captain of his company. He spent most of the war fighting guerillas in Missouri, Kentucky, Tennessee, Mississippi, and Louisiana. He fought at the battle of Belmont, Kentucky, in 1861 and raided Mississippi with General Benjamin Grierson in 1864. He also battled Confederate leaders, such as Nathan Bedford Forrest and Leonidas Polk. His unflinching chronicle of small-scale and irregular warfare, combined with his intimate account of military life, make his memoir as absorbing as it is historically valuable. Moore was also an unusually articulate young man with strong opinions about the war, the preservation of the Union, the institution of slavery, African Americans, the people of the South, and the Confederacy: his wartime observations and his postwar reflections on these themes provide not only a captivating narrative, they also provide readers with an opportunity to examine how the conflict endured in the memory of its veterans and the nation they served. The enormous social upheaval and staggering loss of human life during the Civil War cannot be overstated: the estimated 2 percent of Americans—or 620,000 people—who died in the conflict would be the equivalent of 6,000,000 people today. The Story of My Campaign offers an indelible account of this conflagration from the perspective of one of its survivors. It is evidence of a hard war fought—and the long hard life that followed.
Author: Alan Barnard Publisher: Kogan Page Publishers ISBN: 0749464216 Category : Business & Economics Languages : en Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Author: JD Foster Publisher: Xlibris Corporation ISBN: 1524576492 Category : Political Science Languages : en Pages : 610
Book Description
How did Donald Trump, a man with zero direct political experience and no particular affiliation to either political party go in the span of a two-year campaign from preposterous aspirant to President-elect of the United States? It will likely take years, if not decades, before a confident consensus develops, but formulating an answer begins with chronicling the key events in the campaign, in the country, and sometimes in the wider world as they happened. This book is an attempt to provide such a chronicle, by no means the last word but perhaps a useful and entertaining first word toward answering the question, What the heck?
Author: Shelby Foote Publisher: Modern Library ISBN: 0679601120 Category : History Languages : en Pages : 310
Book Description
A matchless account of the Battle of Gettysburg, drawn from Shelby Foote’s landmark history of the Civil War Shelby Foote’s monumental three-part chronicle, The Civil War: A Narrative, was hailed by Walker Percy as “an unparalleled achievement, an American Iliad, a unique work uniting the scholarship of the historian and the high readability of the first-class novelist.” Here is the central chapter of the central volume, and therefore the capstone of the arch, in a single volume. Complete with detailed maps, Stars in Their Courses brilliantly recreates the three-day conflict: It is a masterly treatment of a key great battle and the events that preceded it—not as legend has it but as it really was, before it became distorted by controversy and overblown by remembered glory.
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 0718033337 Category : Business & Economics Languages : en Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: David Powell Publisher: ISBN: 1611214149 Category : History Languages : en Pages : 192
Book Description
To many of the Federal soldiers watching the Stars and Stripes unfurl atop Lookout Mountain on the morning of November 25, 1863, it seemed that the battle to relieve Chattanooga was complete. The Union Army of the Cumberland was no longer trapped in the city, subsisting on short rations and awaiting rescue; instead, they were again on the attack. Ulysses S. Grant did not share their certainty. For Grant, the job he had been sent to accomplish was only half-finished. Braxton Bragg’s Confederate Army of Tennessee still held Missionary Ridge, with other Rebels under James Longstreet threatening more Federals in Knoxville, Tennessee. Grant’s greatest fear was that the Rebels would slip away before he could deliver the final blows necessary to crush Bragg completely. That blow landed on the afternoon of November 25. Each of Grant’s assembled forces—troops led by Union Generals William T. Sherman, George H. Thomas, and Joseph Hooker—all moved to the attack. Stubbornly, Bragg refused to retreat, and instead accepted battle. That decision would cost him dearly. But everything did not go Grant’s way. Despite what Grant’s many admirers would later insist was his most successful, most carefully planned battle, Grant’s strategy failed him—as did his most trusted commander, Sherman. Victory instead charged straight up the seemingly impregnable slopes of Missionary Ridge’s western face, as the men of the much-maligned Army of the Cumberland swarmed up and over Bragg’s defenses in an irresistible blue tide. Caught flat-footed by this impetuous charge, Grant could only watch nervously as the men started up . . . All Hell Can’t Stop Them: The Battles for Chattanooga—Missionary Ridge and Ringgold, November 24-27, 1863—sequel to Battle Above the Clouds—details the dramatic final actions of the battles for Chattanooga: Missionary Ridge and the final Confederate rearguard action at Ringgold, where Patrick Cleburne held Grant’s Federals at bay and saved the Army of Tennessee from further disaster.
Author: Patrick Reinsborough
Author: Patrick Reinsborough
Author: Francis T. Moore
Author: Alan Barnard
Author: JD Foster
Author: Sir William Francis Patrick Napier
Author: Shelby Foote
Author: Donald Miller
Author: David Powell
Author: Sir William Francis Patrick Napier
Author: Eugène Labaume