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Author: Kevin Freiberg Publisher: HarperCollins Leadership ISBN: 1595554432 Category : Business & Economics Languages : en Pages : 561
Book Description
The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.
Author: Kevin Freiberg Publisher: HarperCollins Leadership ISBN: 1595554432 Category : Business & Economics Languages : en Pages : 561
Book Description
The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.
Author: Andrew Dent Publisher: Thames and Hudson ISBN: Category : Design Languages : en Pages : 212
Book Description
Focuses on Product Design. This book features carefully selected products that showcase the use of a particular material. It includes six specially commissioned visual narratives by experts in the field, and an extensive illustrated materials directory with detailed information on almost 100 materials.
Author: Mohab Anis Publisher: Springer ISBN: 3319448633 Category : Technology & Engineering Languages : en Pages : 289
Book Description
This book introduces readers from diverse backgrounds to the principles underlying nanotechnology, from devices to systems, while also describing in detail how businesses can use nanotechnology to redesign their products and processes, in order to have a clear edge over their competition. The authors include 75 case studies, describing in a highly-accessible manner, real nanotechnology innovations from 15 different industrial sectors. For each case study, the technology or business challenges faced by the company are highlighted, the type of nanotechnology adopted is defined, and the eventual economic and social impact is described. Introduces fundamentals of nanotechnology and its applications in a highly-accessible manner Includes 75 case studies of commercializing nanotechnology from 15 industrial sectors, including Automotive, Consumer Electronics, and Renewable Energy Enables nanotechnology experts to learn simple and important business concepts to facilitate the transfer of science to the market Introduces business owners to various means to resolve industrial challenges using nanotechnologies
Author: Kevin Freiberg
Author: Kevin Freiberg
Author: Andrew Dent
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Author: Mohab Anis
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Author: Canadian Intellectual Property Office. Patent Office
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