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Author: Trevor Young Publisher: Digital Citizen ISBN: 0648669610 Category : Business & Economics Languages : en Pages : 384
Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Author: Iliyana Stareva Publisher: John Wiley & Sons ISBN: 1119462215 Category : Business & Economics Languages : en Pages : 197
Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Trevor Young Publisher: Digital Citizen ISBN: 0648669610 Category : Business & Economics Languages : en Pages : 384
Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Author: Stephen Waddington Publisher: ISBN: 9781320606530 Category : Languages : en Pages :
Book Description
My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.
Author: Enwenode Onajite Publisher: Elsevier ISBN: 0128172363 Category : Science Languages : en Pages : 438
Book Description
Applied Techniques to Integrated Oil and Gas Reservoir Characterization: A Problem-Solution Discussion with Experts presents challenging questions encountered by geoscientists in their day-to-day work in the exploration and development of oil and gas fields and provides potential solutions from experts working in the field. Covers Amplitude Versus Offset (AVO), well-to-seismic tie, phase of seismic data, seismic inversion studies, pore pressure prediction, rock physics and exploration geological. The text examines challenges in the industry as well as the solutions and techniques used to overcome those challenges. Over the past several years there has been a growing integration of geophysical, geological, and reservoir engineering, production and petrophysical data to predict and determine reservoir properties. This includes reservoir extent and sand development away from the well bore, as well as in unpenetrated prospects, leading to optimization planning for field development. As such, geoscientists now must learn the technology, processes and challenges involved within their specific functions in order to complete day-to-day activities. Presents a thorough understanding of the requirements and issues of various disciplines in characterizing a wide spectrum of reservoirs Includes real-life problems and challenging questions encountered by geoscientists in their day-to-day work, along with answers from experts working in the field Provides an integrated approach among different disciplines (geology, geophysics, petrophysics, and petroleum engineering)
Author: Alexander Schmitt Publisher: Springer Science & Business Media ISBN: 303460288X Category : Mathematics Languages : en Pages : 298
Book Description
Affine flag manifolds are infinite dimensional versions of familiar objects such as Graßmann varieties. The book features lecture notes, survey articles, and research notes - based on workshops held in Berlin, Essen, and Madrid - explaining the significance of these and related objects (such as double affine Hecke algebras and affine Springer fibers) in representation theory (e.g., the theory of symmetric polynomials), arithmetic geometry (e.g., the fundamental lemma in the Langlands program), and algebraic geometry (e.g., affine flag manifolds as parameter spaces for principal bundles). Novel aspects of the theory of principal bundles on algebraic varieties are also studied in the book.
Author: William Siler Publisher: John Wiley & Sons ISBN: 0471698490 Category : Computers Languages : en Pages : 423
Book Description
Hier lernen Sie, Expertensysteme auf der Basis von Fuzzy Logic zu konstruieren, die sich für den praktischen Einsatz eignen. Expertensysteme werden zunächst allgemein definiert, und die zugrundeliegende Mathematik wird eingeführt. Regelbasierte Systeme werden gründlicher besprochen als in jedem anderen Buch mit ähnlichem Thema. Am Ende jedes Kapitels können Sie Ihren Wissensstand anhand von Übungsaufgaben überprüfen. Von einem zugehörigen ftp-Server können Sie Ergänzungsmaterial abrufen. Für Praktiker und Forscher aus dem akademischen Umfeld gleichermaßen geeignet!
Author: Gijs J. O. Vermeer Publisher: SEG Books ISBN: 1560803037 Category : Science Languages : en Pages : 369
Book Description
Details the properties of 3D acquisition geometries and shows how they naturally lead to the 3D symmetric sampling approach to 3D survey design. Many examples are used to illustrate choices of acquisition parameters, and the link between survey parameters and noise suppression as well as imaging is an intrinsic part of the contents.
Author: Satinder Chopra Publisher: SEG Books ISBN: 1560801417 Category : Science Languages : en Pages : 474
Book Description
Introducing the physical basis, mathematical implementation, and geologic expression of modern volumetric attributes including coherence, dip/azimuth, curvature, amplitude gradients, seismic textures, and spectral decomposition, the authors demonstrate the importance of effective colour display and sensitivity to seismic acquisition and processing.
Author: Stephen J. Hill Publisher: SEG Books ISBN: 1560803614 Category : Science Languages : en Pages : 331
Book Description
Provides a foundation for understanding the fascinating field of seismic processing. Written for the non-expert, this two-volume introductory text reveals the limitations and potential pitfalls of seismic data, prepares both seismic interpreters and acquisition specialists for working with seismic processing geophysicists, and much more.
Author: Alison Theaker Publisher: Routledge ISBN: 1317192729 Category : Social Science Languages : en Pages : 357
Book Description
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Author: Trevor Young
Author: Iliyana Stareva
Author: Trevor Young
Author: Stephen Waddington
Author: Enwenode Onajite
Author: Alexander Schmitt
Author: William Siler
Author: Gijs J. O. Vermeer
Author: Satinder Chopra
Author: Stephen J. Hill
Author: Alison Theaker