My Life in Advertising PDF Download

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My Life in Advertising

My Life in Advertising PDF Author: Claude C. Hopkins
Publisher: Laurus
ISBN:
Category : Advertising
Languages : en
Pages : 230

Book Description
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.

My Life in Advertising

My Life in Advertising PDF Author: Claude C. Hopkins
Publisher: Laurus
ISBN:
Category : Advertising
Languages : en
Pages : 230

Book Description
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.

How Will You Measure Your Life? (Harvard Business Review Classics)

How Will You Measure Your Life? (Harvard Business Review Classics) PDF Author: Clayton M. Christensen
Publisher: Harvard Business Review Press
ISBN: 1633692574
Category : Business & Economics
Languages : en
Pages : 28

Book Description
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

My Life as a Male Anorexic

My Life as a Male Anorexic PDF Author: Michael Krasnow
Publisher: Routledge
ISBN: 1317823222
Category : Family & Relationships
Languages : en
Pages : 155

Book Description
My Life as a Male Anorexic is a uniquely male point of view of anorexia nervosa. It is the autobiographical account of a young man’s ongoing struggle with anorexia. Michael shared his story as part of the featured health segment “Men Dying to be Thin” on WSVN Channel 7 News in Miami, Florida, in May 1997. Michael Krasnow has had anorexia since 1984, and he chronicles his daily struggles, feelings, and experiences in this book. He writes in a relaxed, easygoing manner that makes the book appealing to all readers. While ignoring statistics and not pretending to be an expert on the disorder, Michael simply tells readers what his life is like and how anorexia has affected--even controlled--it. As of today, Michael has maintained his weight at 75 pounds on a 5-foot, 9-inch frame. Anyone who suffers, or anyone who knows someone who suffers from, anorexia will learn that male anorexia is a serious problem and that there needs to be psychological and medical help for the boys and men who struggle with anorexia. As Michael begins his book, “For years, anorexia existed, but very few people knew of it. Women who suffered from it did not realize that they were not alone. Eventually, as more became known and anorexia became more publicized, a greater number of women came forward to seek help, no longer feeling that they would be considered strange or outcasts from society. Maybe with the publication of this book, more men with the problem will realize that they are not alone either, and that they do not suffer from a ‘woman’s disease.’They can come forward without worrying about embarrassment.” Michael’s story will baffle, frustrate, sadden, and irritate readers, whether they are interested in the human side of Michael’s story, whether they are workers in the medical field--psychologists, psychiatrists, doctors, nurses, aides, social workers, mental health counselors--or whether they are teachers, coworkers, friends, or relatives of a male with anorexia. My Life as a Male Anorexic begins to shed light on the little-known or discussed problem of male anorexia nervosa.

My Life in the Paradise Garage

My Life in the Paradise Garage PDF Author: Mel Cheren
Publisher: Publisher Distribution Company
ISBN: 9780967899411
Category : Discotheques
Languages : en
Pages : 0

Book Description
The hard cover best seller is now in paperback. As one of the innovators of the disco era and founders of Paradise Garage, Mel Cheren rekindles the dance till you drop days of the late 70s and pays somber respect for those who have since passed away. Disco, the dark, early days of AIDS, gay liberation, NYC and everything in between is in this book.

My Life Back Movement

My Life Back Movement PDF Author: Shane W. Kervin
Publisher: Page Publishing Inc
ISBN: 1646288327
Category : Fiction
Languages : en
Pages : 244

Book Description
Not to disrespect the many great works of art in books by authors for centuries, but other than the Bible for those who believe, never in my lifetime have I ever seen or read a more powerful life-changing tool. This work of art specializes in using easy ways to remember what you’ve learned. This book, which is much, much more, brings to light the darkness that has blinded the eyes of the masses for centuries. It exposes the broken human, the money racket that AFFECTS US ALL, and YOU AS WELL! The goal is to bring about awareness and present real rehabilitation that can and will change the lives of anyone held captive, not knowing their true purpose in life, from the inmate to the depressed, from the gluttonous to those plagued by chaos, anger, or anything else that has been given power over the hearts and minds of men and women since the beginning of time! THIS BOOK IS A MUST-READ!

Where Do I Go from Here with My Life?

Where Do I Go from Here with My Life? PDF Author: John C. Crystal
Publisher:
ISBN: 9780898150841
Category : Business & Economics
Languages : en
Pages : 274

Book Description
A combination training manual and classroom curriculum guide aids individuals in occupational decisionmaking, job-hunting, and the analysis of education, skills and values.

Life Cycle Tool Workbook and Guide

Life Cycle Tool Workbook and Guide PDF Author: Melvora Jackson
Publisher: iUniverse
ISBN: 1532033206
Category : Self-Help
Languages : en
Pages : 36

Book Description
This book will help change the way you think and react to lifes problems. You will learn the importance of staying in the solution and not the problem. Learn how to improve the quality of your life. Learn how to solve problems without seeking the opinion of others. Learn the importance of creating a support group to help you obtain your goals. When you feel stuck without a solution to your problems, pick up this booklet; it will guide you through a step-by-step process to self-enhancement and fulfillment. Share this if you have conflict issues with others whom you feel dont understand you and how you think. This will help individuals who are not clear communicators to develop a clear and concise way of delivering their message to others and be well understood.

Positive Psychology

Positive Psychology PDF Author: Alan Carr
Publisher: Routledge
ISBN: 113544353X
Category : Psychology
Languages : en
Pages : 408

Book Description
What is positive psychology? Positive psychology is concerned with the enhancement of happiness and well being, involving the scientific study of the role of personal strengths and positive social systems in the promotion of optimal well-being. The central themes of positive psychology, including Happiness, Hope, Creativity and Wisdom, are all investigated in this book in the context of their possible applications in clinical practise. Positive Psychology is unique in offering an accessible introduction to this emerging field of clinical psychology. It covers: * available resources including websites and test forms * methods of measurement * a critique of available research * recommendations for further reading. Positive Psychology will prove a valuable resource for psychology students and lecturers who will benefit from the learning objectives and research stimuli included in each chapter. It will also be of great interest to those involved in training in related areas such as social work, counselling and psychotherapy.

The Beatles Guitar Book

The Beatles Guitar Book PDF Author:
Publisher: Hal Leonard Publishing Corporation
ISBN: 9780793502998
Category : Guitar music
Languages : en
Pages : 0

Book Description
17 of their greatest trans-cribed note-for-note, including: Back in the U.S.S.R. * Eight Days a Week * Got to Get You into My Life * A Hard Day's Night * Hey Jude * I Saw Her Standing There * Let It Be * Strawberry Fields Forever * Ticket to Ride * and more.

The Books in My Life

The Books in My Life PDF Author: Henry Miller
Publisher: New Directions Publishing
ISBN: 9780811201087
Category : Biography & Autobiography
Languages : en
Pages : 324

Book Description
In this unique work, Henry Miller gives an utterly candid and self-revealing account of the reading he did during his formative years.