Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Silent Singing
Author: Ian Anderson
Publisher: Rocket 88
ISBN: 9781910978610
Category :
Languages : en
Pages :
Book Description
For the first time, Jethro Tull founder, singer, songwriter and photographer Ian Anderson has gathered together the complete lyrics from all of the Tull and solo albums in one volume. This hardback book is illustrated throughout with new, original and previously unpublished photographs taken by Ian to accompany certain lyrics. Ian has combed through everything from This Was in 1968 to unreleased 2021 songs, taking in all of his solo albums and tracks released only on box sets and compilations, to collate more than 300 song lyrics. After listening to original masters, checking notebooks and song sheets, Ian is confident that this book represents the complete, collected lyrics of his more than six decade-long career.
Publisher: Rocket 88
ISBN: 9781910978610
Category :
Languages : en
Pages :
Book Description
For the first time, Jethro Tull founder, singer, songwriter and photographer Ian Anderson has gathered together the complete lyrics from all of the Tull and solo albums in one volume. This hardback book is illustrated throughout with new, original and previously unpublished photographs taken by Ian to accompany certain lyrics. Ian has combed through everything from This Was in 1968 to unreleased 2021 songs, taking in all of his solo albums and tracks released only on box sets and compilations, to collate more than 300 song lyrics. After listening to original masters, checking notebooks and song sheets, Ian is confident that this book represents the complete, collected lyrics of his more than six decade-long career.
A Cloud of Witnesses
Author: Ian McDonald
Publisher:
ISBN: 9781907493379
Category : Guyana
Languages : en
Pages : 343
Book Description
Publisher:
ISBN: 9781907493379
Category : Guyana
Languages : en
Pages : 343
Book Description
The Primal Screamer
Author: Nick Blinko
Publisher:
ISBN: 9780952574408
Category :
Languages : en
Pages : 126
Book Description
The nameless evil that haunts a legendary punk rock outfit...a Gothic Horror novel about severe mental distress and punk rock. Semi-autobiographical novel from the Rudimentary Peni leading light plunging into the worlds of madness, suicide and anarchist punk. And it's a good read.
Publisher:
ISBN: 9780952574408
Category :
Languages : en
Pages : 126
Book Description
The nameless evil that haunts a legendary punk rock outfit...a Gothic Horror novel about severe mental distress and punk rock. Semi-autobiographical novel from the Rudimentary Peni leading light plunging into the worlds of madness, suicide and anarchist punk. And it's a good read.
Mercy Ward
Author: Ian McDonald
Publisher: Peterloo Poets
ISBN:
Category : Literary Criticism
Languages : en
Pages : 76
Book Description
Publisher: Peterloo Poets
ISBN:
Category : Literary Criticism
Languages : en
Pages : 76
Book Description
Anagram Solver
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
A Visit to Don Otavio
Author: Sybille Bedford
Publisher:
ISBN: 9780907871873
Category : Mexico
Languages : en
Pages : 320
Book Description
Mexico, through the eyes of Sybille Bedford is a country of passion and paradox: arid desert and shrieking jungle, harsh sun and deep shadow, violence and sentimentality. In her frank descriptions of the horrors of travel - through bug-infested jungle, trapped in a broiling stationary train, or in a bus with a dead fish slapping against her face - she gains our trust. But it is the charmed world of Don Otavio which steals our imagination. He is, she says, "one of the kindest men I ever met". She stays in his crumbling ancestral mansion, living a life of provincial ease and observing with glee the intense life of a Mexican neighbourhood.
Publisher:
ISBN: 9780907871873
Category : Mexico
Languages : en
Pages : 320
Book Description
Mexico, through the eyes of Sybille Bedford is a country of passion and paradox: arid desert and shrieking jungle, harsh sun and deep shadow, violence and sentimentality. In her frank descriptions of the horrors of travel - through bug-infested jungle, trapped in a broiling stationary train, or in a bus with a dead fish slapping against her face - she gains our trust. But it is the charmed world of Don Otavio which steals our imagination. He is, she says, "one of the kindest men I ever met". She stays in his crumbling ancestral mansion, living a life of provincial ease and observing with glee the intense life of a Mexican neighbourhood.
Type & Typo
Crossword Solver
Author: Anne Stibbs
Publisher: Bloomsbury Pub Limited
ISBN: 9780747550754
Category : Games
Languages : en
Pages : 423
Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Publisher: Bloomsbury Pub Limited
ISBN: 9780747550754
Category : Games
Languages : en
Pages : 423
Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Melodious Accord
Author: Alice Parker
Publisher:
ISBN: 9780929650432
Category : Religion
Languages : en
Pages : 100
Book Description
Publisher:
ISBN: 9780929650432
Category : Religion
Languages : en
Pages : 100
Book Description