Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
Book Description
MVMA Specifications Form - Passenger Car; Thunderbird. 1988
MVMA Specifications Form - Passenger Car; Thunderbird. 1989
MVMA Specifications Form - Passenger Car; Thunderbird. 1990
MVMA Specifications Form - Passenger Car; Thunderbird. 1981
MVMA Specifications Form - Passenger Car; Thunderbird. 1982
Market Response Models
Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
MVMA Specifications Form - Passenger Car; Ford Taurus. 1993
MVMA Specifications Form - Passenger Car: Gran Am. 1988
Summary of Travel Trends
Author: Patricia S. Hu
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 164
Book Description
The U.S. Dept. of Transport. (DoT) Strategic Plan for FY 1997-2002 identifies 5 performance goals: safety, mobility, econ. growth & trade, human & natural environ., & nat. security. DoT conducts the NPTS to obtain info. on personal travel of U.S. households with respect to why, how, when, where from, where to, how frequently, how long, & with whom. The NPTS also provides info. by subgroups of the pop., e.g., by age, gender, race, zero-vehicle households, which allows important policy analyses of how transport. serves these groups. This report provides the results of the 1995 NPTS of travel by the civilian, non-institutionalized pop. age 5 & older.
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 164
Book Description
The U.S. Dept. of Transport. (DoT) Strategic Plan for FY 1997-2002 identifies 5 performance goals: safety, mobility, econ. growth & trade, human & natural environ., & nat. security. DoT conducts the NPTS to obtain info. on personal travel of U.S. households with respect to why, how, when, where from, where to, how frequently, how long, & with whom. The NPTS also provides info. by subgroups of the pop., e.g., by age, gender, race, zero-vehicle households, which allows important policy analyses of how transport. serves these groups. This report provides the results of the 1995 NPTS of travel by the civilian, non-institutionalized pop. age 5 & older.
NetLingo
Author: Vincent James
Publisher: NetLingo Inc.
ISBN: 9780970639677
Category : Computers
Languages : en
Pages : 534
Book Description
With emphasis on the personal, business, and technology aspects that make using the Internet so unique, this handy reference presents more than 2,500 computer-related terms and industry-specific jargon for anyone who needs to learn the new language of the Net. Newbies as well as techies will find commonly used shorthand, modern office phrases, and a large collection of emoticons and ASII art. An index sorts the terms into 10 popular categories with a complete list of international country codes and file extensions.
Publisher: NetLingo Inc.
ISBN: 9780970639677
Category : Computers
Languages : en
Pages : 534
Book Description
With emphasis on the personal, business, and technology aspects that make using the Internet so unique, this handy reference presents more than 2,500 computer-related terms and industry-specific jargon for anyone who needs to learn the new language of the Net. Newbies as well as techies will find commonly used shorthand, modern office phrases, and a large collection of emoticons and ASII art. An index sorts the terms into 10 popular categories with a complete list of international country codes and file extensions.