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Author: Dominique M. Hanssens Publisher: Springer Science & Business Media ISBN: 0306475944 Category : Business & Economics Languages : en Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: Dominique M. Hanssens Publisher: Springer Science & Business Media ISBN: 0306475944 Category : Business & Economics Languages : en Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: Mary Morton Publisher: Getty Publications ISBN: 0892368896 Category : Art Languages : en Pages : 175
Book Description
In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.
Author: DK Publisher: Penguin ISBN: 1465455280 Category : Reference Languages : en Pages : 434
Book Description
Complete Atlas of the World, 3rd Edition is now fully revised and updated to reflect the latest changes in world geography, including the annexation of Crimea and the new nation of South Sudan. Bringing each featured landscape to life with detailed terrain models and color schemes and offering maps of unsurpassed quality, this atlas features four sections: a world overview, the main atlas, fact files on all the countries of the world, and an easy-to-reference index of all 100,000 place names. All maps enjoy a full double-page spread, with continents broken down into 330 carefully selected maps, including 100 city plans. You will also find a stimulating series of global thematic maps that explore Earth's place in the universe, its physical forms and processes, the living world, and the human condition. From Antarctica to Zambia, discover the Earth continent-by-continent with Complete Atlas of the World, 3rd Edition.
Author: H. H. Hurt Jr. Publisher: www.bnpublishing.com ISBN: 9781607965084 Category : Aerodynamics Languages : en Pages : 436
Book Description
Aerodynamics for Naval Aviators is the traditional text for Navy pilots. Also used by the U.S. Air Force, it remains the definitive work on applied aerodynamics for pilots. It effectively communicates the intricacies of aerodynamics in an accessible manner, and includes charts, illustrations, and diagrams to aid in understanding. This text is reader-friendly and great for any serious beginner as well as any experienced pilot, and is the definitive source on aerodynamic and engineering theory as they apply to flight operations.
Author: Juan José Castillod Publisher: Springer ISBN: 1349149330 Category : Business & Economics Languages : en Pages : 467
Book Description
As one of the first sectors affected by the current phase of crisis in capital accumulation, the automobile industry has had much to learn and now has much to teach. A recognition of the great diversity of forms of adaptation introduced to face the uncertainties of the market, lead to the formation of GERPISA and its international programme of research on the emergence of new industrial models. This book, a product of that research, is a valuable and timely insight into the innovations and adjustments of some of the major vehicular manufacturers and through them into the future of industry as a whole.
Author: Jorge Carrillo Viveros Publisher: Jorge Carrillo Viveros ISBN: Category : Business & Economics Languages : en Pages : 399
Book Description
This highly topical book brings together some of the world's leading specialists on the global car industry who discuss the ins and outs of the faster lane of regionalism at a time that the world is reassessing the ins and outs of globalization. It provides a thorough and up-dated mapping of the worldwide geography of the car industry, in the triad regions (Europe, North America and Japan), and in the emerging countries and regions.
Author: Joseph Daniel Harrington Publisher: ISBN: Category : Japanese Americans Languages : en Pages : 392
Book Description
Author Joseph D. Harrington has written an informative and insightful history of the Nisei (Second-generation Japanese Americans), working for the U.S. armed forces in the Pacific during World War II. This is no whitewashed narrative, as it exposes U.S. internment camps, prejudices, and the frustrations of patriotic Japanese-Americans who wanted to fight for their country, but were initially rebuffed. As the book relates, not all Nisei were in favor of fighting, and even those that did encountered another kind of prejudice at first, from Hawaiian-born Nisei who more than occasionally felt that continental Japanese-Americans just didn't measure up, linguistically-speaking. Like other children of immigrants, the Nisei were, to a large extent, caught between Japanese tradition and U.S. culture. The concept of honor, an essential element in Japanese-American family life, ended up serving U.S. military interests well. The author has done an outstanding job of uncovering names and telling little-known stories. Especially fascinating are the ones that describe the analytical acumen of Nisei translators.
Author: Dominique M. Hanssens
Author: Dominique M. Hanssens
Author: Mary Morton
Author: DK
Author: 
Author: United States International Trade Commission
Author: H. H. Hurt Jr.
Author: Juan José Castillod
Author: Jorge Carrillo Viveros
Author: Joseph Daniel Harrington
Author: