Author: Ariel Hyatt
Publisher:
ISBN: 9780981633145
Category : Music
Languages : en
Pages : 227

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Book Description
Hyatt offers those in the music industry a primer for increasing a fan base, getting more exposure, and getting noticed by the media.

Author: Ariel Hyatt
Publisher:
ISBN: 9780981633114
Category : Music
Languages : en
Pages : 184

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Book Description
This book is a guide for musicians and artists to increase their fan-base, get more PR exposure, and get noticed by online and offline media, by combining social networking and internet marketing.

Author: Tim J. Anderson
Publisher: Routledge
ISBN: 1317914201
Category : Music
Languages : en
Pages : 202

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Book Description
In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these two circumstances is the basis of a new mode of musical production and distribution where new practices emerge. This book is not a definitive statement about what the new music industry is. Rather, it is devoted to what this new industry is becoming by examining these practices as experiments, dedicated to negotiating what is replacing an "object based" industry oriented around the production and exchange of physical recordings. In this new economy, constant attention is paid to the production and licensing of intellectual property and the rise of the "social musician" who has been encouraged to become more entrepreneurial. Finally, every element of the industry now must consider a new type of audience, the "end user", and their productive and distributive capacities around which services and musicians must orient their practices and investments.

Author: Bobby Owsinski
Publisher: Hal Leonard Corporation
ISBN: 1458429164
Category : Music
Languages : en
Pages : 388

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Book Description
(Music Pro Guide Books & DVDs). Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers. The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides the information that today's musician or music business executive needs to take advantage of the new music industry paradigm: What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion.

Author: John Bush Jones
Publisher: UPNE
ISBN: 9781584654438
Category : History
Languages : en
Pages : 368

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Book Description
A lively social history of popular wartime songs and how they helped America's home front morale.

Author: Joe Taylor, Jr.
Publisher: Taylor Creative Management
ISBN: 1411631617
Category :
Languages : en
Pages : 150

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Book Description
The author of Grow Your Band's Audience reveals a strategy that successful working musicians use to play better paying gigs more often. Learn how to schedule shows that grow your audience without forcing you to spend time and money on frustrating tours.

Author:
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 828

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Book Description

Author:
Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 1560

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Book Description

Author: Clyde Philip Rolston
Publisher: CRC Press
ISBN: 1134705484
Category : Technology & Engineering
Languages : en
Pages : 492

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Book Description
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Author: Suzy Giordano
Publisher: Penguin
ISBN: 0593719395
Category : Family & Relationships
Languages : en
Pages : 161

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Book Description
There is no bigger issue for healthy infants than sleeping through the night. In this simple, straightforward book, Suzy Giordano presents her amazingly effective "Limited- Crying Solution" that will get any baby to sleep for twelve hours at night—and three hours in the day—by the age of twelve weeks old. Giordano is the mother of five children and one of the most sought-after baby sleep specialists in the country. The Washington Post calls her a baby sleep "guru" and "an underground legend in the Washington area for her ability to teach newborns how to achieve that parenting nirvana: sleeping through the night." Her sleep plan has been tested with singletons, twins, triplets, babies with special needs, and colicky babies—and it has never failed. Whether you are pregnant, first-time parents, or parents who seek a different path with your second or third child, anyone can benefit from the Baby Coach’s popular system of regular feeding times, twelve hours of sleep at night and three hours of sleep during the day, and the peace of mind that comes with taking the parent and child out of a sleep- deprived world.