Author: Ihna Thayer FraryPublisher:
ISBN:
Category : Museum finance
Languages : en
Pages : 42
Book Description
Museum Membership and Publicity
Author: Ihna Thayer FraryPublisher:
ISBN:
Category : Museum finance
Languages : en
Pages : 42
Book Description
Membership Marketing in the Digital Age
Author: Patricia RichPublisher: Rowman & Littlefield
ISBN: 1442259825
Category : Business & Economics
Languages : en
Pages : 453
Book Description
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Museum Membership and Publicity, &c
Author: I. T. FraryMuseum membership and publicity
Author: I. J. FraiyPublications of the American Association of Museums
Author: Social Values and the Marketing of Science Museum Memberships
Author: James W. RevakPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 278
Book Description
Publications
Author: American Association of MuseumsPublisher:
ISBN:
Category : Museums
Languages : en
Pages : 1028
Book Description
Museum Membership Innovation
Author: Rosie SiemerPublisher: Rowman & Littlefield Publishers
ISBN: 9781538114735
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.
Museums Journal
Author: Elijah HowarthPublisher:
ISBN:
Category : Museums
Languages : en
Pages : 388
Book Description
"Indexes to papers read before the Museums Association, 1890-1909. Comp. by Charles Madeley": v. 9, p. 427-452.
Museum Membership Innovation
Author: Rosie SiemerPublisher: Rowman & Littlefield
ISBN: 1538114747
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Cultural organizations are entering an era of significant challenges. Rising operating costs, unpredictable funding sources, stagnant membership, and an increasingly competitive landscape for leisure activities indicate that these institutions have reached a critical juncture: what has worked for them in the past will not work going forward. At the same time, massive shifts in demographics and lifestyles are driving changes in consumer behavior that threaten the survival of the traditional membership business model. Drawing from a wide range of research spanning the disciplines of behavioral economics, philanthropy, and social psychology, author and museum consultant Rosie Siemer explores the trends shaping the future of cultural organizations and offers innovative strategies designed to help them survive—and thrive—in today’s rapidly changing marketplace. Using museums as the primary subject matter of her research, Siemer analyzes the challenges and opportunities for membership as a means of engaging existing members, cultivating new audiences, and keeping museums on track for sustainable revenue. Tapping into the principles of design thinking and the lean startup methodology, Siemer provides a fresh perspective into how museum leaders can adapt systems, roles, and metrics to encourage experimentation, collaboration, and agility within their organizations. “Change is required for museums to keep ahead of the curve and remain competitive,” Siemer writes. “Thankfully, the time for taking steps to evolve has never been better. New research, bold experiments, and pioneering leaders have helped to usher in an era of fresh thinking that challenges the status quo of the traditional membership model.” Loaded with thought-provoking insights, innovative case studies, and practical applications for audience development, marketing, and membership, Museum Membership Innovation offers museum leaders a framework for reimagining membership with an empathy-first approach that prioritizes the needs of audiences.