Author: Peter A. Bruck Publisher: Springer Science & Business Media ISBN: 3834893137 Category : Computers Languages : en Pages : 196
Book Description
The authors reflect the preoccupation of academia with the latest trends in e-content and communication technologies, such as going mobile or discovering new, innovative interfaces. In addition, they introduce new learning methods with interactive media.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Oliver Castendyk Publisher: Kluwer Law International B.V. ISBN: 9041123474 Category : Law Languages : en Pages : 1428
Book Description
Supplies an in-depth commentary on EU media law, with detailed analysis of all important legislation and court decisions. It leads European lawyers with vast knowledge and practical experience of media law provide detailed expert commentary.
Author: Mayfair Digital Agency Publisher: Mayfair Digital Agency ISBN: Category : Business & Economics Languages : en Pages : 11
Book Description
"Exploring Emerging Social Media Trends and Technologies" is a cutting-edge book that takes readers on a journey through the latest and most promising developments in the world of social media. The book provides a comprehensive overview of the rapidly evolving landscape of digital communication, highlighting emerging trends and innovative technologies that are reshaping the way individuals and businesses interact online. Through in-depth analysis and case studies, readers gain insights into the potential impact of these trends on marketing, communication, and societal dynamics. The book serves as a valuable resource for professionals, researchers, and enthusiasts seeking to stay ahead in the fast-paced world of social media, offering practical implications and strategic considerations for harnessing the power of these new technologies effectively. With a forward-looking approach, the book inspires readers to embrace innovation and adapt to the ever-changing digital landscape, ensuring they remain relevant and competitive in the digital age.
Author: Downey, Ed Publisher: IGI Global ISBN: 1466600721 Category : Political Science Languages : en Pages : 370
Book Description
"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery, transparency, and the ethical and legal dimensions of public service"--Provided by publisher.
Author: Joe Pulizzi Publisher: McGraw Hill Professional ISBN: 1259589668 Category : Business & Economics Languages : en Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Artur Lugmayr Publisher: Springer ISBN: 3642544843 Category : Business & Economics Languages : en Pages : 430
Book Description
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Author: Michael Orey Publisher: Springer ISBN: 3319450018 Category : Education Languages : en Pages : 367
Book Description
The Educational Media and Technology Yearbook has become a standard reference in many libraries and professional collections. It provides a valuable historical record of current ideas and developments in the field. Part one of this updated volume, “Trends and Issues in Learning, Design and Technology,” presents an array of chapters that develop some of the current themes listed above, in addition to others. In Part Two, “Leadership Profiles,” authors provide biographical sketches of the careers of instructional technology leaders. Part Three, “Organizations and Associations in North America,” and Part Four, “Worldwide List of Graduate Programs in Learning, Design, Technology, Information or Libraries,” are, respectively, directories of instructional technology-related organizations and institutions of higher learning offering degrees in related fields. Finally, Part Five, the “Mediagraphy,” presents an annotated listing of selected current publications related to the field.
Author: Peter A. Bruck
Author: Nripendra P. Rana
Author: Lawrence J. Gitman
Author: Oliver Castendyk
Author: Mayfair Digital Agency
Author: Downey, Ed
Author: Joe Pulizzi
Author: Artur Lugmayr
Author: UNESCO
Author: Michael Orey