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Author: David R. Morse Publisher: ISBN: 9781941688526 Category : Market segmentation Languages : en Pages : 258
Book Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Author: David R. Morse Publisher: ISBN: 9781941688526 Category : Market segmentation Languages : en Pages : 258
Book Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Author: David A. Livermore Publisher: Baker Academic ISBN: 0801035899 Category : Religion Languages : en Pages : 288
Book Description
An intercultural ministry expert demonstrates the necessity of Cultural Intelligence for effectively serving an increasingly diverse church and world.
Author: Brooks Peterson Publisher: Nicholas Brealey ISBN: 1931930376 Category : Social Science Languages : en Pages : 205
Book Description
Whether traveling abroad or working at home, businesspeople routinely face challenges when it comes to understanding the culture of others. When misunderstandings occur, relationships suffer. The good news is that cultivating cultural intelligence is a skill that can be learned, and Brooks Peterson tells you how. Packed with dozens of engaging stories, case examples and humorous contemporary catoons, Culture Intelligence is the perfect antidote for overcoming cross-cultural differences, improving workplace communication, building solid business relationships and contributing positively to your organization's bottem line. More than 15,000 people have used the Peterson Cultural Style Indicator. Here, Dr. Peterson defines what cultural intelligence is and explores the skills and characteristics required to work effectively with international clients, customers and business partners--or inside any team, department or organization with a rich mix of cultural perspectives. Using a set of twenty business-oriented dimensions, the author helps you examine your own cultural style and determine that of others in six vital areas: management, strategy, planning, personnel, commucation and reasoning. The crowning piece is a powerful set of key action steps for increasing your own cultural intelligence.
Author: Soon Ang Publisher: Routledge ISBN: 1317469097 Category : Business & Economics Languages : en Pages : 494
Book Description
Cultural intelligence is defined as an individual's ability to function effectively in situations characterized by cultural diversity. With contributions from eminent scholars worldwide, the "Handbook of Cultural Intelligence" is a 'state-of-the-science' summary of the body of knowledge about cultural intelligence and its relevance for managing diversity both within and across cultures. Because cultural intelligence capabilities can be enhanced through education and experience, this handbook emphasizes individual capabilities - specific characteristics that allow people to function effectively in culturally diverse settings - rather than the approach used by more traditional books of describing and comparing cultures based on national cultural norms, beliefs, habits, and practices.The Handbook covers conceptional and definitional issues, assessment approaches, and application of cultural intelligence in the domains of international and cross-cultural management as well as management of domestic activity. It is an invaluable resource that will stimulate and guide future research on this important topic and its application across a broad range of disciplines, including management, organizational behavior, industrial and organizational psychology, intercultural communication, and more.
Author: Julia Middleton Publisher: Bloomsbury Publishing ISBN: 1472904826 Category : Business & Economics Languages : en Pages : 225
Book Description
Right now, vast amounts of time and money are being invested all round the world in building global brands and organisations. But where are the global leaders who will lead them? Leaders who can cross cultural boundaries: between east and west, and north and south; between faiths and beliefs; between public, private and voluntary sectors; and between the generations? Where are the leaders who can lead in what Julia calls the “magnet cities” of the world: where the world's most talented young people will convene? Because these people will simply turn their backs on bosses who demand that their teams think and behave alike. The race is on to develop leaders with CQ. And this book is designed to give readers a decisive head start. In the process, Julia has spoken to leaders all round the world, and invited them to tell their own CQ stories: successful and disastrous, serious and funny, poignant, pragmatic and often highly personal. The result is surprising, challenging and frequently uncomfortable (there is no simplistic advice here about how to exchange business cards in the correct local manner). But the ambition is huge. As is the prize for the next generation of leaders who see the opportunity she outlines - and grasp it.
Author: David A. Livermore Publisher: AMACOM/American Management Association ISBN: 0814414877 Category : Business & Economics Languages : en Pages : 242
Book Description
What is CQ? And why do leaders need it in our increasingly connected world?
Author: Matthew D. Kim Publisher: Baker Academic ISBN: 149341142X Category : Religion Languages : en Pages : 406
Book Description
To preach effectively in today's world, preachers need cultural intelligence. They must build bridges between listeners who come from various denominations, ethnicities, genders, locations, religious backgrounds, and more. Experienced preacher and teacher Matthew Kim provides a step-by-step template for cross-cultural hermeneutics and homiletics, equipping preachers to reach their varied listeners in the church and beyond. Each chapter includes questions for individual thought or group discussion. The book also includes helpful diagrams and images, a sample sermon, and appendixes for exegeting listeners and for exploring cultural differences.
Author: Soong-Chan Rah Publisher: Moody Publishers ISBN: 1575674971 Category : Religion Languages : en Pages : 209
Book Description
The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America's demographics always reshaped the county's religious landscape. This shift will be no different. Soong-Chan Rah's book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of "cultural intelligence," he explores how God's people can become more multiculturally adept. From discussions about cultural and racial histories, to reviews of case-study churches and Christian groups that are succeeding in bridging ethnic divides, Rah provides a practical and hopeful guidebook for Christians wanting to minister more effectively in diverse settings. Without guilt trips or browbeating, the book will spur individuals, churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the Good News for people of every racial and cultural background. Its message is positive; its potential impact, transformative.
Author: David C. Thomas Publisher: Berrett-Koehler Publishers ISBN: 1626568669 Category : Business & Economics Languages : en Pages : 217
Book Description
Presenting a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment, this book will show you how to discard your own culturally based assumptions and pay careful attention to cues in cross-cultural situations. --
Author: P. Christopher Earley Publisher: Stanford University Press ISBN: 9780804743136 Category : Business & Economics Languages : en Pages : 278
Book Description
This book helps a manager understand and assess personal cultural intelligence and how to leverage this capability in diverse work environments.
Author: David R. Morse
Author: David R. Morse
Author: David A. Livermore
Author: Brooks Peterson
Author: Soon Ang
Author: Julia Middleton
Author: David A. Livermore
Author: Matthew D. Kim
Author: Soong-Chan Rah
Author: David C. Thomas
Author: P. Christopher Earley