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Author: Anja Janoschka Publisher: John Benjamins Publishing ISBN: 9789027253743 Category : Language Arts & Disciplines Languages : en Pages : 252
Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author: Claudio Sacchi Publisher: Springer Science & Business Media ISBN: 3642237940 Category : Business & Economics Languages : en Pages : 267
Book Description
This book constitutes the refereed proceedings of the 4th International Workshop on Multiple Access Communications, MACOM 2011, held in Trento, Italy, in September 2011. The 21 full papers papers presented were carefully reviewed and selected from more than 40 submissions. They are divided in topical sections on cognitive radio; MAC protocols; communications theory; special session on MAC protocols for WSNs; system analysis and scheduling; and queuing systems.
Author: Tommaso Bolognesi Publisher: Springer Science & Business Media ISBN: 146152203X Category : Computers Languages : en Pages : 490
Book Description
LOTOS (Language Of Temporal Ordering Specification) became an international standard in 1989, although application of preliminary versions of the language to communication services and protocols of the ISO/OSI family dates back to 1984. This history of the use of LOTOS made it apparent that more advantages than the pure production of standard reference documents were to be expected from the use of such formal description techniques. LOTOSphere: Software Development with LOTOS describes in depth a five year project that moved LOTOS out of the ISO tower into software engineering practice. LOTOS became a vehicle for efficient, yet formally based industrial software specification, design, verification, implementation and testing. LOTOSphere: Software Development with LOTOS is divided into six parts. The first introduces the reader to LOTOS and the project LOTOSphere. The five remaining each treat an important part of the software development life cycle using LOTOS. This is the first book to give a comprehensive treatment of the use of these formal description techniques in a software engineering environment. It will thus be a valuable reference for researchers and software developers and can also be used as a text for an advanced course on the subject.
Author: R. Andrew Davison Publisher: Trafford Publishing ISBN: 1466958219 Category : Business & Economics Languages : en Pages : 240
Book Description
Projects which implement major business and technology change have been, and will continue to be, risky ventures. The chance of success is generally well below 50%. However, there are well established, proven practices that can reduce the risks of failure dramatically. The challenge is to identify and apply the best practices that deliver maximum value for each change initiative. Project Pre-Check gathers these best practices for consideration by a project's key stakeholders, the guiding coalition for a change. It is based on this premise: if the key stakeholders for a given change are actively involved in and agree with each decision, and all the vital decisions are addressed, the project will be successful. Project Pre-Check includes three building blocks to ensure project success; Stakeholders, Processes and the Decision Framework. These building blocks provide the key decision makers with a roadmap to success and the best practice framework to ensure successful change. Project Pre-Check includes planning, governance and project assessment processes to facilitate active stakeholder involvement very early in a project's life cycle. It enables rapid assessment of stakeholder agreement on 125 key decision areas to identify gaps that may require remedial action. It can be applied effectively in the pre-launch stages, as part of or immediately after project initiation, up until solution delivery and on a release by release basis. Whenever it's used, it will help identify and remove those fatal flaws that can lead to project ruin.
Author: Journal of School Public Relations Publisher: Rowman & Littlefield ISBN: 1475836813 Category : Education Languages : en Pages : 85
Book Description
Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author: David Bull Publisher: Morgan Kaufmann ISBN: 9780121403102 Category : Computers Languages : en Pages : 498
Book Description
Describes the state-of-the-art in digital multimedia communications. This text presents an integrated view of advanced radio systems, network architectures and source coding.
Author: Reddick, Christopher G. Publisher: IGI Global ISBN: 1615209344 Category : Computers Languages : en Pages : 513
Book Description
"This book examines how e-government impacts politics and democracy in both developed and developing countries"--Provided by publisher.
Author: David Tse Publisher: Cambridge University Press ISBN: 9780521845274 Category : Computers Languages : en Pages : 598
Book Description
This textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.
Author: Anthony Dudo Publisher: Routledge ISBN: 1317290534 Category : Language Arts & Disciplines Languages : en Pages : 205
Book Description
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Author: Anas Chaaban
Author: Anas Chaaban
Author: Anja Janoschka
Author: Claudio Sacchi
Author: Tommaso Bolognesi
Author: R. Andrew Davison
Author: Journal of School Public Relations
Author: David Bull
Author: Reddick, Christopher G.
Author: David Tse
Author: Anthony Dudo