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Author: Simon Kingsnorth Publisher: Kogan Page Publishers ISBN: 0749474718 Category : Business & Economics Languages : en Pages : 344
Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Daniel Rowles Publisher: Kogan Page Publishers ISBN: 074946996X Category : Business & Economics Languages : en Pages : 232
Book Description
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Author: Evgenii Prussakov Publisher: John Wiley & Sons ISBN: 1118084268 Category : Computers Languages : en Pages : 456
Book Description
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Author: Eric Worre Publisher: ISBN: 9780988667907 Category : Multilevel marketing Languages : en Pages : 149
Book Description
Over twenty years ago, Worre began focusing on developing the skills to become a network marketing expert. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to create the life of your dreams. He shows you how to find prospects, present your product, help them become customers or distributors, and much more.
Author: Shantanu Chakraborty Publisher: Penprints Publication ISBN: 8197589429 Category : Business & Economics Languages : en Pages : 104
Book Description
Strategic Financial Innovations: Emerging Trends and Policies, edited by Shantanu Chakraborty, Neelanjan Mitra, and Moumita Acharya, Strategic Financial Innovations delves into the evolving landscape of financial strategies, offering insights into emerging trends and policies shaping the global financial ecosystem. This comprehensive volume presents diverse perspectives on modern financial challenges, with a focus on innovation, resilience, and policy-making. From topics like mushroom cultivation and healthcare policies to the resilience of MSMEs during lockdowns, this book offers a rich collection of research for academics, policy-makers, and professionals in the financial and economic sectors. Perfect for students, academics, and professionals eager to explore financial innovations, this book stands as a valuable tool for understanding and influencing financial strategies in today's rapidly changing world.
Author: Christopher McCarty Publisher: Guilford Publications ISBN: 1462538436 Category : Social Science Languages : en Pages : 293
Book Description
Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers powerful tools for capturing the impact of overlapping, changing social relationships and contexts on individuals' attitudes and behavior. The authors provide solid guidance on the formulation of research questions; research design; data collection, including decisions about survey modes and sampling frames; the measurement of network composition and structure, including the use of name generators; and statistical modeling, from basic regression techniques to more advanced multilevel and dynamic models. Ethical issues in personal network research are addressed. User-friendly features include boxes on major published studies, end-of-chapter suggestions for further reading, and an appendix describing the main software programs used in the field.
Author: Dale Carnegie Publisher: Sheba Blake Publishing ISBN: 3966610213 Category : Business & Economics Languages : en Pages : 28
Book Description
Why is business important? And how can it further your positioning in life? This comprehensive guide about business can show you the way...Sheba Blake Publishing is here to help make difficult topics easy to understand. We help everyone be more knowledgeable and confident. Whether its learning about complex business topics, spirituality or building your self esteem; people who rely on us, rely on the information we provide to learn the critical skills and relevant information necessary for success.
Author: Publicancy Publisher: Publicancy Ltd ISBN: 1706123957 Category : Business & Economics Languages : en Pages : 340
Book Description
A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.
Author: Trevor Kitching Publisher: Gower Publishing, Ltd. ISBN: 9780566082818 Category : Business & Economics Languages : en Pages : 136
Book Description
Purchasing scams are largely overlooked but can cost companies thousands of pounds - this practical book provides details of common scams and what to do about them.
Author: Simon Kingsnorth
Author: Daniel Rowles
Author: Evgenii Prussakov
Author: Eric Worre
Author: Shantanu Chakraborty
Author: Christopher McCarty
Author: Richard Fenton
Author: Dale Carnegie
Author: Publicancy
Author: Trevor Kitching
Author: Alan Harrison