Author: Huub Ruël
Publisher: Emerald Group Publishing
ISBN: 1787430820
Category : Business & Economics
Languages : en
Pages : 297
Book Description
Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.