MPC Media Guide PDF Download

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Category :
Languages : en
Pages :

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Author: Summer Olympic Games Organizing Committee
Publisher:
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Category :
Languages : en
Pages : 0

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Media guide of the main press centre of the Athens Olympic Games in 2004.

Author: Organizing Committee for the Olympic Game Athens 2004
Publisher:
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Category : Olympic Games
Languages : en
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Author: Jeff Tranter
Publisher: O'Reilly Media
ISBN:
Category : Computers
Languages : en
Pages : 396

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In this book, Jeff Tranter offers readers the guidance they need to integrate Linux into multimedia applications. Tranter covers configuration and use of sound cards, CD-ROMs, and joysticks; applications for sound and music, graphics, video, and games; programming devices such as sound cards and CD-ROMs; and more. Tranter also provides an overview of graphical toolkits and APIs.

Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 355

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Category : Advertising
Languages : en
Pages : 580

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Author: Sean Brierley
Publisher: Routledge
ISBN: 1317192273
Category : Business & Economics
Languages : en
Pages : 331

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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Author: Matt Naber
Publisher:
ISBN: 9780615327495
Category :
Languages : en
Pages :

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Author: Joseph Beckman
Publisher: Elsevier
ISBN: 1483296083
Category : Computers
Languages : en
Pages : 383

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Anyone who needs information about computer systems for small or home businesses will find The Small Business Computer Guide to be an invaluable, thorough review of all aspects of computer systems and technology suited to small businesses. In clear, easy-to-understand language, The Small Business Computer Guide explains hardware components, software, and telecommunications, with an emphasis on productivity, efficiency, and how systems and components can be configured to best serve an individual business' needs. Consideration is given to budgetary restraints, and Joseph S Beckman offers numerous tips and suggestions on how to put together the right system. Joseph S Beckman is a lawyer in private practice and has spent many years using coputers in his legal work. He lives in Plantation, Florida.

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Category : Advertising media planning
Languages : en
Pages : 534

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