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Author: Roderick J. Brodie Publisher: Routledge ISBN: 1317533151 Category : Business & Economics Languages : en Pages : 315
Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Scarlett Maxwell Publisher: ISBN: Category : Languages : en Pages : 120
Book Description
Movie Review Journal If you're a movie enthusiast who loves to get into the finer details of movie making, then look no further than this amazing movie review journal. Includes over 100 pages for reviewing and critiquing your favorite movies! Features: Movie review pages - Over 100 pages for reviewing your favorite movies. Each movie page includes the following prompts: Movie title, Director, Genre, Year, Date watched, Star rating, review, and notes Index pages - Includes pages at the front for writing down movie titles along with the page numbers they're on Movies to watch - For writing down a list of movies you intend to watch in the future Book details - 6" x9" size, 120 pages, premium quality Grab your journal today!
Author: Zoe Swan Publisher: ISBN: 9781671739420 Category : Languages : en Pages : 122
Book Description
Book viewing journal for those who love to watch movies Watching movies is one of the most rewarding hobbies anyone at any age can have. This movie viewing log is made for those who are frequent film watchers, and who may loose track of what they have and have not seen, or would simply like to record their thoughts and ideas about the films they have seen. This movie log is something many people will keep for their entire lives. The earlier you start recording, the more logs you will finish, and the more you will have to show for it. It also makes a great gift to be passed down through generations, as a great piece of personal, sentimental history. What does this book contain? Cover page with space for owner information and logbook number Space to rate, review and record 200 different films Quick Recap Listat the end of the journal which acts as a contents page for your reviews, ensuring you are able to quickly find what you are looking for Lined notes pages at the back of the book to record other relevant information (Such as movie wishlist, seual information etc) What do the review pages contain? Title Director Length Year Genre and Subject Actors Overall Rating (1-10) Quick Notes / Review Book Features 6 x 9 Inch - Very convenient size 120 pages (100 pages for reviews - 200 movies) Softcover (Paperback) with professional perfect binding Printed on white paper Awesome cover design Numbered pages with recap to make your own contents page
Author: Indigostar Journals Publisher: ISBN: 9781099130724 Category : Languages : en Pages : 164
Book Description
For the horror film fan in your life. Critique the movies and films you've seen just like the experts. Perfect for taking notes for blog posts or website articles. Room for 120 horror movies 6" X 9" book with 120 pages Perfect binding Glossy Cover
Author: Roderick J. Brodie Publisher: Routledge ISBN: 1317533151 Category : Business & Economics Languages : en Pages : 315
Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Thorsten Hennig-Thurau Publisher: Springer ISBN: 3319892924 Category : Business & Economics Languages : en Pages : 879
Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Author: Linda Costanzo Cahir Publisher: McFarland ISBN: 0786482990 Category : Performing Arts Languages : en Pages : 317
Book Description
For most people, film adaptation of literature can be summed up in one sentence: "The movie wasn't as good as the book." This volume undertakes to show the reader that not only is this evaluation not always true but sometimes it is intrinsically unfair. Movies based on literary works, while often billed as adaptations, are more correctly termed translations. A director and his actors translate the story from the written page into a visual presentation. Depending on the form of the original text and the chosen method of translation, certain inherent difficulties and pitfalls are associated with this change of medium. So often our reception of a book-based movie has more to do with our expectations and reading of the literature than with the job that the movie production did or did not do. Avoiding these biases and fairly evaluating any particular literary-based film takes an awareness of certain factors. Written with a formalistic rather than historical approach, this work presents a comprehensive guide to literature-based films, establishing a contextual and theoretical basis to help the reader understand the relationships between such movies and the original texts as well as the reader's own individual responses to these productions. To this end, it focuses on recognizing and appreciating the inherent difficulties encountered when basing a film on a literary work, be it a novel, novella, play or short story. Individual chapters deal with the specific issues and difficulties raised by each of these genres, providing an overview backed up by case studies of specific film translations. Films and literary works receiving this treatment include The Unbearable Lightness of Being, The Manchurian Candidate (1962), Lady Windemere's Fan by Oscar Wilde and Shakespeare's Henry V. Interspersed throughout the text are suggestions for activities the film student or buff can use to enhance his or her appreciation and understanding of the films. Instructors considering this book for use in a course may request an examination copy here.
Author: Marcia Landy Publisher: A&C Black ISBN: 9780485300963 Category : Philosophy Languages : en Pages : 364
Book Description
This aims to show how media critics and historians have written about history as portrayed in cinema and television by historical films and documentaries, focusing on what it means to "read" films historically and the colonial experience as shown in post-colonial film.
Author: Sherilyn Connelly Publisher: McFarland ISBN: 1476662096 Category : Performing Arts Languages : en Pages : 265
Book Description
Beloved by young girls around the world, Hasbro's My Little Pony franchise has been mired in controversy since its debut in the early 1980s. Critics dismissed the cartoons as toy advertisements, and derided their embrace of femininity. The 2010 debut of the openly feminist My Little Pony: Friendship Is Magic renewed the backlash, as its broad appeal challenged entrenched notions about gendered entertainment. This first comprehensive study of My Little Pony explores the history and cultural significance of the franchise through Season 5 of Friendship Is Magic and the first three Equestria Girls films. The brand has continued to be on the receiving end of a sexist double standard regarding commercialism in children's entertainment, while masculine cartoons such as the Transformers have been spared similar criticism.
Author: James V. Colubiale Publisher: LifeRich Publishing ISBN: 1489749284 Category : Fiction Languages : en Pages : 472
Book Description
While preparing his classroom for his first day as a teacher, Jason discovered his deceased predecessor’s 180-day digital lesson plan journal on a computer file entitled “A Classroom Compendium to Whimsy and Delirium, and the 5 Other Dwarfs”. Out of sheer curiosity, he began to read from the log and quickly realized that he was learning more about teaching from this journal than from any college education class he ever took.
Author: Roderick J. Brodie
Author: Scarlett Maxwell
Author: Zoe Swan
Author: Indigostar Journals
Author: Sweet Harmony Press
Author: Roderick J. Brodie
Author: Thorsten Hennig-Thurau
Author: Linda Costanzo Cahir
Author: Marcia Landy
Author: Sherilyn Connelly
Author: James V. Colubiale