More...: Word of Mouth Referrals, Lifelong Customers & Raving Fans PDF Download

Author: Matt Ward
Publisher: Breakthrough Champion
ISBN: 9781732651616
Category : Business & Economics
Languages : en
Pages : 122

View

Book Description
Word-of-Mouth Referrals are the golden ticket of sales and marketing, yet so few businesses know how to create more of them. The reality is that asking for referrals never really works because it puts the other person in an awkward and uncomfortable situation. It's one they just want out of. This book outlines the strategy necessary to cut through the noise of marketing and advertising and get more word-of-mouth referrals.

Author: Joey Coleman
Publisher: Penguin
ISBN: 0735220042
Category : Business & Economics
Languages : en
Pages : 370

View

Book Description
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Author: Jon Picoult
Publisher: McGraw-Hill Education
ISBN: 9781264258789
Category : Business & Economics
Languages : en
Pages : 256

View

Book Description
Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences. Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same. Filled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty. Turn your organization’s customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.

Author: Jason Young
Publisher: Baker Books
ISBN: 9781540901972
Category : Business & Economics
Languages : en
Pages : 208

View

Book Description
Want second looks, return visits, and lifelong customers at your business? These highly sought-after speakers and consultants provide valuable insights and practical ideas on how to create a business driven by hospitality and an environment that keeps people coming back for more.

Author: Brandon Barnum
Publisher:
ISBN: 9781953806604
Category :
Languages : en
Pages :

View

Book Description

Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Author: Patricia O'Sullivan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530226276
Category :
Languages : en
Pages : 114

View

Book Description
The secret to any business success is this: word of mouth referrals. It is the most effective marketing method out there, yet the most difficult to achieve. This is because until now, there have been no easy to use tools available to harness it. In this book, renowned Small Business Mentor Patricia O'Sullivan lets you in on all the secrets involved in engineering positive word of mouth referrals - making your customers work for you. Patricia has identified 20 secrets to increasing - and improving - the number of word of mouth referrals that a local business can generate for itself. First, she gets back to basics and reminds us of the best, most simple way to get good word of mouth working for us. Then Patricia tells us all about Priming the Customer - getting them on the same page, getting us all to speak the same language! Then, she walks us through getting the actual referral, what sort of words to use, and shares lots of simple tips and tricks that she has developed in her many years working with entrepreneurs. Finally, the last couple of secrets are all about securing those successful referrals. Patricia is finally able to share with us her expertise on what can really make a big difference to your business's bottom line. 20 secrets, in one short book. More than that, she's funny, and so easy to read.

Author: Josh Liebman
Publisher: Morgan James Publishing
ISBN: 1636981771
Category : Business & Economics
Languages : en
Pages : 213

View

Book Description
When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Mentality. Guest experience expert Josh Liebman’s The Hospitality Mentality is a framework that leverages a company’s greatest asset—its people—and enables all staff members, especially those on the front line, with tools to enhance the guest experience in powerful ways, creating a strong desire to return and share their experience with others. Business leaders will gain inspiration to take their service standard to the next level, knowing that this is an area that cannot plateau. Readers will be motivated to go above and beyond guests’ expectations through creating hyper-personalized experiences, amplifying enthusiasm, anticipating needs, and crafting superior “wow” moments that solidify memories that take satisfaction to the next level. By maximizing the benefit of guest feedback and directly addressing complaints, service providers can strengthen their relationship with their guests, ultimately leading to business/brand loyalty. The impact of The Hospitality Mentality is more than a warm, fuzzy feeling—it will drive a business forward.

Author: Mike Lemoine
Publisher:
ISBN: 9781090978493
Category : Business & Economics
Languages : en
Pages : 158

View

Book Description
Do you know that your business is just one review away from having a negative reputation online? This is a scary fact that most business pay no attention to, or try to protect themselves from. The internet created a whole new economy that we call the reputation and relationship economy, and it's forcing businesses to operate differently. How To Get More 5 Star Reviews is essential reading for every business owner in the world. This book is going to become your manual on how to ensure your business has a great reputation online and also will teach you how to get more 5-star reviews for your business and then how to market them online effectively. In this book we cover: * Why all the marketing you are currently doing is no longer effective. * Why "word of mouth" referrals may be the biggest killer of your business today * How to get more 5-star reviews for your business * Why all the so-called "experts" are dead wrong when it comes to your marketing * How to protect your business from negative online reviews * How to market your 5-star reviews for maximum effectiveness * How to get more customers, clients, and patients from the internet This book reveals what smart business owners are doing differently to protect their business from having a negative reputation and what they are doing to get more 5-star reviews online. As a result, these "smart business owners" are benefiting from a steady and continuous flow of leads into their business that is bringing them more customers, clients, and patients on a daily basis. Most business owners we talk to tell us that they do not feel they are doing as well online as they could be. The reasons are in this book. Most of the so-called "experts" steer you and your business in the wrong direction and the consequences could be disastrous for your business and your wallet. How To Get More 5 Star Reviews is written by the world's foremost expert in online marketing for businesses. Fireman Mike LeMoine is a former firefighter and paramedic who has mastered online marketing for businesses and has the results to prove it. His clients dominate in their respective categories with reviews. Mike has helped them get a 5-Star online reputation and then has helped them market it in creative ways online to bring his clients the most ROI possible. Mike shares all in this new book.

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289

View

Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking