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Author: Jay Leno Publisher: Grand Central Pub ISBN: 9780446392365 Category : Humor Languages : en Pages : 187
Book Description
Compiled by the regular "Tonight Show" guest host, this collection lampoons strange headlines, photos, and ads that somehow manage to find their way into America's newspapers
Author: Jay Leno Publisher: Grand Central Pub ISBN: 9780446392365 Category : Humor Languages : en Pages : 187
Book Description
Compiled by the regular "Tonight Show" guest host, this collection lampoons strange headlines, photos, and ads that somehow manage to find their way into America's newspapers
Author: David Garfinkel Publisher: Morgan James Publishing ISBN: 1600370225 Category : Business & Economics Languages : en Pages : 148
Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Author: Robert Boduch Publisher: ISBN: 9780981180724 Category : Business & Economics Languages : en Pages : 260
Book Description
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Author: Nikki Usher Publisher: Columbia University Press ISBN: 0231545606 Category : Language Arts & Disciplines Languages : en Pages : 232
Book Description
As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.
Author: James Maloney Publisher: Hachette UK ISBN: 1780335350 Category : Language Arts & Disciplines Languages : en Pages : 231
Book Description
Newpapers are a form of instant history, capturing forever the awe and fascination that great historical events inspire. They are also an intriguing source to return to as they reveal the contemporary view of world-changing events, before it can be shaped by subsequent developments. While newspapers have been around for centuries, it was only when the Industrial Revolution encouraged mass production that newspapers with attention-grabbing banner headlines began to be commonplace. Now that newspapers seem to be in decline, we can look back at the period from the late 19th to early 21st century as the heyday of the newspaper, as well as a period in which the world changed beyond recognition. Journalist James Maloney details the stories behind the 100 most momentous headlines, including: Abraham Lincoln Assassinated in 1865. Jack the Ripper (1888). Boer War begins (11 Oct 1899). Russian Revolution (1917). Wall Street Crashes in 1929. Hitler Sweeps to Power' in 1933. Britain declares war with Germany 3 Sept 1939). Japan declares war on US/ Attack on Pearl Harbor (7 December 1941). Communist China founded by Mao Tse-tung (1 October 1949). Watson and Crick discover DNA structure (1953). Cuban missile crisis (1962). J.F. Kennedy Assassinated (22 Nov 1963). First man on the moon/Apollo 11 (21 July 1969). Scientists identify AIDS (1981). Chernobyl (April 26 1986). Mandela (age 75) freed from jail (1990). Death of Princess Diana (31 Aug 1997). 911 terror attacks (2001). Saddam Hussein's capture (13 Dec 2003). Bin Laden Shot Dead. in 2011. Death of Steve Jobs/Apple (5 October 2011).
Author: Scott Dikkers Publisher: Crown ISBN: 0609804618 Category : Humor Languages : en Pages : 178
Book Description
The Onion has quickly become the world's most popular humor publication, misinforming half a million readers a week with one-of-a-kind social satire both in print (on newsstands nationwide) and online from its remote office in Madison, Wisconsin. Witness the march of history as Editor-in-Chief Scott Dikkers and The Onion's award-winning writing staff present the twentieth century like you've never seen it before.
Author: Staff of the New York Post Publisher: Harper Collins ISBN: 0061340715 Category : Humor Languages : en Pages : 212
Book Description
Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
Author: Timothy B. Weston Publisher: Rowman & Littlefield Publishers ISBN: 1442209062 Category : Political Science Languages : en Pages : 386
Book Description
In the third volume of this popular series, leading experts provide fascinating and unexpected insights into critical issues of culture, economy, politics, and society in today's China. This world, outside the reach of state control and either misunderstood or unreported in Western media, gains clarity and dimension from the fresh insights of a prominent group of activists, investigative journalists, lawyers, scholars, and travelers, who share a common interest in lessening the profound information gap between China and the rest of the world. In sixteen new essays, they address such key topics as civil society, consumerism, environmental adversity, ethnic tension, the Internet, legal reform, new media and social networking, nationalist tourism, sex and popular culture, as well the costs of urban gigantism to portray the complexity of life in contemporary China—and how, increasingly, it speaks to the everyday experience of Americans. Contributions by: David Bandurski, Susan D. Blum, Timothy Cheek, Gady Epstein, Andrew S. Erickson, Lionel M. Jensen, John Kamm, Wenquing Kang, Katherine Palmer Kaup, Travis Klingberg, Orion A. Lewis, Benjamin L. Liebman, Jonathan S. Noble, Tim Oakes, Jessica C. Teets, Alex L. Wang, and Timothy B. Weston.
Author: George P. Shultz Publisher: University of Chicago Press ISBN: 0226755991 Category : Political Science Languages : en Pages : 255
Book Description
Drawing on their experience as government insiders, the authors of this book show how economic policy is shaped at the highest levels of government. They reveal the interconnections between economic, social and international policy, covering such issues as the advocacy system.
Author: Jay Leno
Author: Jay Leno
Author: 
Author: David Garfinkel
Author: Robert Boduch
Author: Nikki Usher
Author: James Maloney
Author: Scott Dikkers
Author: Staff of the New York Post
Author: Timothy B. Weston
Author: George P. Shultz