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Author: Annette Cerne Publisher: Springer ISBN: 3319759817 Category : Business & Economics Languages : en Pages : 226
Book Description
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
Author: Annette Cerne Publisher: Springer ISBN: 3319759817 Category : Business & Economics Languages : en Pages : 226
Book Description
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
Author: Stefan Berger Publisher: Springer ISBN: 3030205657 Category : History Languages : en Pages : 343
Book Description
This book adds a crucial focus on morality to the growing literature on the history of capitalism by exploring social and cultural perspectives on the economic order that has dominated the modern world. Taking the study beyond narrow economic confines, it traces the entanglement between moral sentiments and capitalism, examining both moral critiques and moral justifications. Company bankruptcies, systems of taxation, wealth, and the running of stock exchanges were attacked on moral grounds, while ideas of economic justice and the humanization of capitalism loomed large over moral critiques. Many movements, from antislavery to labour campaigns, were inspired by aspirations to improve capitalism and halt the moral decay that was felt to have affected large sections of society. This book questions how moral sentiments are defined and have changed over time, and how these relate to both capitalism and anti-capitalism. Covering a range of different social movements and ethical issues, the 13 chapters present a moral history of capitalism, understood not simply as an economic system but as an order that encompasses all areas of modern life.
Author: Pervez N. Ghauri Publisher: Emerald Group Publishing ISBN: 1804552496 Category : Business & Economics Languages : en Pages : 276
Book Description
The ebook edition of this title is Open Access and freely available to read online. This volume includes research-based cases highlighting different sustainability challenges and theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.
Author: Pantea Foroudi Publisher: Routledge ISBN: 0429769121 Category : Business & Economics Languages : en Pages : 255
Book Description
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.
Author: William A. Jackson Publisher: Routledge ISBN: 1317385632 Category : Business & Economics Languages : en Pages : 180
Book Description
Defining markets has never been an easy task. Despite their importance for economic theory and practice, they are hard to pin down as a concept and economists have tended to adopt simplified axiomatic models or rely on piecemeal case studies. This book argues that an extended range of theory, social as well as economic, can provide a better foundation for the portrayal of markets. The book first looks at the definition of markets, their inadequate treatment in orthodox economic theory, and their historical background in the pre-capitalist and capitalist eras. It then assesses various alternatives to orthodox theory, categorised as social/cultural, structural, functional and ethical approaches. Among the alternatives considered are institutionalist accounts, Marxian views, network models, performativity arguments, field theories, Austrian views and ethical notions of fair trade. A key finding of the book is that these diverse approaches, valuable as they are, could present a more effective challenge to orthodoxy if they were less disparate. Possibilities are investigated for a more unified theoretical alternative to orthodoxy. Unlike most studies of markets, this book adopts a fully interdisciplinary viewpoint expressed in accessible, non-technical language. Ideas are brought together from heterodox economics, social theory, critical realism, as well as other social sciences such as sociology, anthropology and geography. Anybody seeking a broad critical survey of the theoretical analysis of markets will find this book useful and it will be of great interest to economists, social scientists, students and policy-makers.
Author: C. Millar Publisher: Springer ISBN: 0230299067 Category : Business & Economics Languages : en Pages : 278
Book Description
Presents analysis, examples, and ideas about the future in a lively yet academically robust format. The book presents the ethical leadership dilemmas of day-to-day international business life in all their complexity, providing a range of angles, options and ideas to feed a questioning mind.
Author: Christian Olaf Christiansen Publisher: Springer ISBN: 303019163X Category : History Languages : en Pages : 337
Book Description
This book argues that inequality is not just about numbers, but is also about lived, historical experience. It supplements economic research and offers a comprehensive stocktaking of existing thinking on global inequality and its historical development. The book is interdisciplinary, drawing upon regional and national perspectives from around the world while seeking to capture the multidimensionality and multi-causality of global inequalities. Grappling with what economics offers – as well as its blind spots – the study focuses on some of today’s most relevant and pressing themes: discrimination and human rights, defences and critiques of inequality in history, decolonization, international organizations, gender theory, the history of quantification of inequality and the history of economic thought. The historical case studies featured respond to the need for wider historical research and to calls to examine global inequality in a more holistic manner. The Introduction 'Chapter 1 Histories of Global Inequality: Introduction' is open access under a CC BY 4.0 license via link.springer.com.
Author: Magnus Paulsen Hansen Publisher: Policy Press ISBN: 1447349962 Category : Political Science Languages : en Pages : 250
Book Description
Activation policies which promote and enforce labour market participation continue to proliferate in Europe and constitute the reform blueprint from centre-left to centre-right, as well as for most international organizations. Through an in-depth study of four major reforms in Denmark and France, this book maps how co-existing ideas are mobilised to justify, criticise and reach activation compromises and how their morality sediments into the instruments governing the unemployed. By rethinking the role of ideas and morality in policy changes, this book illustrates how the moral economy of activation leads to a permanent behaviourist testing of the unemployed in public debate as well as in local jobcentres.
Author: Christopher Cowton Publisher: Routledge ISBN: 0429825889 Category : Business & Economics Languages : en Pages : 286
Book Description
The global financial crisis (GFC) that began in 2007 concentrated attention on the morality of banking and financial activities. Just as mainstream businesses became increasingly defined by their financial performance, banks, it seemed, got themselves – and everyone else – into trouble through an over-emphasis on themselves as commercial enterprises that need pay little attention to traditional banking virtues or ethics. While the GFC had many causes, criticism was legitimately levelled at banks over the ethics of mortgage creation, excessive securitisation, executive remuneration, and high-pressure customer sales tactics, amongst other things. These criticisms mirror those that have been levelled at the business more generally, particular in the last decade, although the backdrop provided by the GFC is more dramatic, and the outcomes of supposed wrongdoing more severe. This book focuses on business ethics after the GFC; not on the crisis itself, but how we should respond to it. The GFC has focused minds on the proper role of ethics in the understanding and conduct of business activity, but it is essential to look beyond the crisis to address the deeper challenges that it highlights. The aim of this volume is to present examples of the latest philosophically-informed thinking across a range of ethical issues that relate to business activity, using the banks and the GFC – the consequences of which continue to reverberate – as a point of departure. The book will be of great value to researchers, academics, practitioners, and students interested in business, ethics in general, and business ethics in particular.
Author: Matthew Anderson Publisher: Springer ISBN: 1137313307 Category : Business & Economics Languages : en Pages : 209
Book Description
This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.
Author: Annette Cerne
Author: Annette Cerne
Author: Stefan Berger
Author: Pervez N. Ghauri
Author: Pantea Foroudi
Author: William A. Jackson
Author: C. Millar
Author: Christian Olaf Christiansen
Author: Magnus Paulsen Hansen
Author: Christopher Cowton
Author: Matthew Anderson