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Author: Richard Harshaw Publisher: Executive Excellence Publishing ISBN: 9781930771048 Category : Competition Languages : en Pages : 0
Book Description
Everything You've Ever Learned About Marketing And Advertising Is Wrong. Everything You've Ever Heard, Everything You've Ever Tried, And Everything You've Ever Done Is All Wrong! Most people don't get this simple marketing truth: Marketing's job is to facilitate the prospects' decision-making process and cause them to say, I would have to be an absolute fool to do business with anyone else but you -- -- regardless of price. Start marketing the right way today, and start seeing real results.
Author: Richard Harshaw Publisher: Executive Excellence Publishing ISBN: 9781930771048 Category : Competition Languages : en Pages : 0
Book Description
Everything You've Ever Learned About Marketing And Advertising Is Wrong. Everything You've Ever Heard, Everything You've Ever Tried, And Everything You've Ever Done Is All Wrong! Most people don't get this simple marketing truth: Marketing's job is to facilitate the prospects' decision-making process and cause them to say, I would have to be an absolute fool to do business with anyone else but you -- -- regardless of price. Start marketing the right way today, and start seeing real results.
Author: Gerard Assey Publisher: Gerard Assey ISBN: Category : Business & Economics Languages : en Pages : 237
Book Description
‘Monopolize your Markets: Gain a Position of Advantage & Dominate Your Market by Mastering the 8 Step Sales Model: M.O.N.O.P.O.L.Y.’ is a powerful and comprehensive guidebook that equips readers with the tools to dominate the sales landscape and seize opportunities for success. Drawing inspiration from the classic board game, Monopoly, each letter in ‘M.O.N.O.P.O.L.Y.’ represents a critical step in the sales journey. From prospecting to crafting compelling approaches, to uncovering needs and pains of your customers, and then proving value to handling objections gracefully, this book provides step-by-step details and real-world examples for mastering each stage. Readers will learn to leverage additional items, enhance the overall customer experience, and foster long-term relationships that lead to customer retention and advocacy. With a focus on exceptional customer service, this book empowers Sales Professionals and aspiring Entrepreneurs to Create a Position of Advantage in their Markets, ensuring they Monopolize Success in Today's Competitive Business World.
Author: Jimmy Vee Publisher: John Wiley & Sons ISBN: 1118045386 Category : Business & Economics Languages : en Pages : 287
Book Description
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Author: David Dayen Publisher: The New Press ISBN: 1620975424 Category : Business & Economics Languages : en Pages : 441
Book Description
From the airlines we fly to the food we eat, how a tiny group of corporations have come to dominate every aspect of our lives—by one of our most intrepid and accomplished journalists "If you're looking for a book . . . that will get your heart pumping and your blood boiling and that will remind you why we're in these fights—add this one to your list." —Senator Elizabeth Warren on David Dayen's Chain of Title Over the last forty years our choices have narrowed, our opportunities have shrunk, and our lives have become governed by a handful of very large and very powerful corporations. Today, practically everything we buy, everywhere we shop, and every service we secure comes from a heavily concentrated market. This is a world where four major banks control most of our money, four airlines shuttle most of us around the country, and four major cell phone providers connect most of our communications. If you are sick you can go to one of three main pharmacies to fill your prescription, and if you end up in a hospital almost every accessory to heal you comes from one of a handful of large medical suppliers. Dayen, the editor of the American Prospect and author of the acclaimed Chain of Title, provides a riveting account of what it means to live in this new age of monopoly and how we might resist this corporate hegemony. Through vignettes and vivid case studies Dayen shows how these monopolies have transformed us, inverted us, and truly changed our lives, at the same time providing readers with the raw material to make monopoly a consequential issue in American life and revive a long-dormant antitrust movement.
Author: Rich Harshaw Publisher: ISBN: 9781790529148 Category : Languages : en Pages : 406
Book Description
This book is for remodelers and home service companies who are stuck under $5MM who want to make the jump to $10MM+. Rich Harshaw, author & CEO of Unlocking Unlimited Lead Flow, will share the blueprint for lead generation and sustainable growth he's developed over 25 years of working with many of the industry's biggest and most successful companies. It starts with the $10MM Mindset, which necessitates an absolute commitment to quality and excellence, and is reflected in higher-than-average pricing and profitability. This in turn allows you to deliver on your promises and afford the marketing budget you'll need to make the jump to $10MM+.You'll then use that marketing budget to aggressively dominate online lead generation... then transition into the most important phase: pre-emptive, market-share-grabbing radio and TV advertising. This isn't hype and fluff--it's hands-on and how-to. It's a proven formula for market leadership, sustained profitability, and making the jump to $10MM+.
Author: Milind M. Lele Publisher: Kogan Page Publishers ISBN: 9780749449650 Category : Business & Economics Languages : en Pages : 228
Book Description
Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. This book shows you how to win and hold on to that crucial market segment that can make you rich. It provides a different way to think, take action and stay ahead of the game.
Author: Robert Bork Publisher: ISBN: 9781736089712 Category : Languages : en Pages : 536
Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: Roy Schwartz Publisher: McFarland ISBN: 1476644411 Category : Literary Criticism Languages : en Pages : 375
Book Description
Superman is the original superhero, an American icon, and arguably the most famous character in the world--and he's Jewish! Introduced in June 1938, the Man of Steel was created by two Jewish teens, Jerry Siegel, the son of immigrants from Eastern Europe, and Joe Shuster, an immigrant. They based their hero's origin story on Moses, his strength on Samson, his mission on the golem, and his nebbish secret identity on themselves. They made him a refugee fleeing catastrophe on the eve of World War II and sent him to tear Nazi tanks apart nearly two years before the US joined the war. In the following decades, Superman's mostly Jewish writers, artists, and editors continued to borrow Jewish motifs for their stories, basing Krypton's past on Genesis and Exodus, its society on Jewish culture, the trial of Lex Luthor on Adolf Eichmann's, and a future holiday celebrating Superman on Passover. A fascinating journey through comic book lore, American history, and Jewish tradition, this book examines the entirety of Superman's career from 1938 to date, and is sure to give readers a newfound appreciation for the Mensch of Steel!
Author: Richard Harshaw
Author: Richard Harshaw
Author: Gerard Assey
Author: Jimmy Vee
Author: David Dayen
Author: Richard B. McKenzie
Author: Rich Harshaw
Author: Milind M. Lele
Author: Robert Bork
Author: Henry George
Author: Roy Schwartz