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Monetizing Web 2.0

Monetizing Web 2.0 PDF Author: Dirk Schubert
Publisher: diplom.de
ISBN: 3836612801
Category : Computers
Languages : en
Pages : 107

Book Description
Inhaltsangabe:Abstract: Marc Hessen, president of the National Venture Capital Association, stated: The issue of venture capital hits close to home in the technology field, where investors got so badly burned with the dot-com bubble Investors learned their lessons from the poor business models of Internet companies of the late 1990s and early 2000s. Jeffrey Sohl from the UNH verified the situation: Many venture capitalists have placed more stringent demands on the businesses they invest in to show viable business models and the ability to generate revenue. In Web 1.0, you didn't even need to do that. Today, they have to show they have a real company and real customers. They need to show they can make money over time.' The burst of the New Economy bubble was the end of a hype a the begin of the development of more revenue-based business models. But which business models survived the New Economy? Why are eBay an Amazon so successful today? Which success factors have the surviving companies used? Are there similar developments in the Web 2.0? Is the Web 2.0 even a Internet bubble, a hype or the new era of business? The history of the Internet shows the development as even the surviving and fall of new business models during the New Economy. In the first two chapters I analyse the technology and the development of the Internet and the New Economy. Which business models have been developed, which models survived the fall? The result of mistakes made till 2001 could be the experience for a new Internet era: the Web 2.0. What does the term Web 2.0 mean? In the third chapter I examine the technology basics, and in the fourth chapter the different business models. The development of this Internet era is ongoing. To identify successful business models I compare companies with different business models. The comparison is based on the review business model, the financials and the performance of the websites. With the help of software applications it is possible to identify trends. My hypothesis is: Web 2.0 companies have to concentrate more to the market places than to Advertising business models like on Web 2.0 communities; or to include this market places if possible. Inhaltsverzeichnis:Table of Contents: EXECUTIVE SUMMARY2 TABLE OF CONTENTS3 LIST OF ABBREVIATIONS5 LIST OF FIGURES7 LIST OF TABLES9 LIST OF TABLES9 1.INTRODUCTION / OBJECTIVES10 2.METHODOLOGY11 3.MAIN PART12 3.1Internet - a Brief History of the Web12 3.1.1The [...]

Monetizing Web 2.0

Monetizing Web 2.0 PDF Author: Dirk Schubert
Publisher: diplom.de
ISBN: 3836612801
Category : Computers
Languages : en
Pages : 107

Book Description
Inhaltsangabe:Abstract: Marc Hessen, president of the National Venture Capital Association, stated: The issue of venture capital hits close to home in the technology field, where investors got so badly burned with the dot-com bubble Investors learned their lessons from the poor business models of Internet companies of the late 1990s and early 2000s. Jeffrey Sohl from the UNH verified the situation: Many venture capitalists have placed more stringent demands on the businesses they invest in to show viable business models and the ability to generate revenue. In Web 1.0, you didn't even need to do that. Today, they have to show they have a real company and real customers. They need to show they can make money over time.' The burst of the New Economy bubble was the end of a hype a the begin of the development of more revenue-based business models. But which business models survived the New Economy? Why are eBay an Amazon so successful today? Which success factors have the surviving companies used? Are there similar developments in the Web 2.0? Is the Web 2.0 even a Internet bubble, a hype or the new era of business? The history of the Internet shows the development as even the surviving and fall of new business models during the New Economy. In the first two chapters I analyse the technology and the development of the Internet and the New Economy. Which business models have been developed, which models survived the fall? The result of mistakes made till 2001 could be the experience for a new Internet era: the Web 2.0. What does the term Web 2.0 mean? In the third chapter I examine the technology basics, and in the fourth chapter the different business models. The development of this Internet era is ongoing. To identify successful business models I compare companies with different business models. The comparison is based on the review business model, the financials and the performance of the websites. With the help of software applications it is possible to identify trends. My hypothesis is: Web 2.0 companies have to concentrate more to the market places than to Advertising business models like on Web 2.0 communities; or to include this market places if possible. Inhaltsverzeichnis:Table of Contents: EXECUTIVE SUMMARY2 TABLE OF CONTENTS3 LIST OF ABBREVIATIONS5 LIST OF FIGURES7 LIST OF TABLES9 LIST OF TABLES9 1.INTRODUCTION / OBJECTIVES10 2.METHODOLOGY11 3.MAIN PART12 3.1Internet - a Brief History of the Web12 3.1.1The [...]

Monetizing Machine Learning

Monetizing Machine Learning PDF Author: Manuel Amunategui
Publisher: Apress
ISBN: 1484238737
Category : Computers
Languages : en
Pages : 510

Book Description
Take your Python machine learning ideas and create serverless web applications accessible by anyone with an Internet connection. Some of the most popular serverless cloud providers are covered in this book—Amazon, Microsoft, Google, and PythonAnywhere. You will work through a series of common Python data science problems in an increasing order of complexity. The practical projects presented in this book are simple, clear, and can be used as templates to jump-start many other types of projects. You will learn to create a web application around numerical or categorical predictions, understand the analysis of text, create powerful and interactive presentations, serve restricted access to data, and leverage web plugins to accept credit card payments and donations. You will get your projects into the hands of the world in no time. Each chapter follows three steps: modeling the right way, designing and developing a local web application, and deploying onto a popular and reliable serverless cloud provider. You can easily jump to or skip particular topics in the book. You also will have access to Jupyter notebooks and code repositories for complete versions of the code covered in the book. What You’ll Learn Extend your machine learning models using simple techniques to create compelling and interactive web dashboards Leverage the Flask web framework for rapid prototyping of your Python models and ideasCreate dynamic content powered by regression coefficients, logistic regressions, gradient boosting machines, Bayesian classifications, and more Harness the power of TensorFlow by exporting saved models into web applications Create rich web dashboards to handle complex real-time user input with JavaScript and Ajax to yield interactive and tailored contentCreate dashboards with paywalls to offer subscription-based accessAccess API data such as Google Maps, OpenWeather, etc.Apply different approaches to make sense of text data and return customized intelligence Build an intuitive and useful recommendation site to add value to users and entice them to keep coming back Utilize the freemium offerings of Google Analytics and analyze the results Take your ideas all the way to your customer's plate using the top serverless cloud providers Who This Book Is For Those with some programming experience with Python, code editing, and access to an interpreter in working order. The book is geared toward entrepreneurs who want to get their ideas onto the web without breaking the bank, small companies without an IT staff, students wanting exposure and training, and for all data science professionals ready to take things to the next level.

Web 2.0 Heroes

Web 2.0 Heroes PDF Author: Bradley L. Jones
Publisher: John Wiley & Sons
ISBN: 0470378956
Category : Computers
Languages : en
Pages : 290

Book Description
Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

Web 2.0: A Strategy Guide

Web 2.0: A Strategy Guide PDF Author: Amy Shuen
Publisher: O'Reilly Media
ISBN: 1492049700
Category : Computers
Languages : en
Pages : 270

Book Description
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Web 2.0

Web 2.0 PDF Author: Amy Shuen
Publisher: "O'Reilly Media, Inc."
ISBN: 0596529961
Category : Business & Economics
Languages : en
Pages : 266

Book Description
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.

The Business of Media Distribution

The Business of Media Distribution PDF Author: Jeffrey C. Ulin
Publisher: Routledge
ISBN: 1351136615
Category : Art
Languages : en
Pages : 578

Book Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications

Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications PDF Author: Sun, Zhaohao
Publisher: IGI Global
ISBN: 1466658851
Category : Computers
Languages : en
Pages : 504

Book Description
In the current technological world, Web services play an integral role in service computing and social networking services. This is also the case in the traditional FREG (foods, resources, energy, and goods) services because almost all traditional services are replaced fully or partially by Web services. Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications presents comprehensive and in-depth studies that reveal the cutting-edge theories, technologies, methodologies, and applications of demand-driven Web, mobile, and e-business services. This book provides critical perspectives for researchers and practitioners, lecturers and undergraduate/graduate students, and professionals in the fields of computing, business, service, management, and government, as well as a variety of readers from all the social strata.

Web Engineering

Web Engineering PDF Author: Jordi Cabot
Publisher: Springer
ISBN: 3319601318
Category : Computers
Languages : en
Pages : 627

Book Description
This book constitutes the refereed proceedings of the 17th International Conference on Web Engineering, ICWE 2017, held in Rome, Italy, in June 2017. The 20 full research papers and 12 short papers presented together with 6 application papers, 6 demonstration papers, and 6 contributions to the PhD Symposium, were carefully reviewed and selected from 139 submissions. The papers cover research areas such as Web application modeling and engineering, human computation and crowdsourcing applications, Web applications composition and mashup, Social Web applications, Semantic Web applications, Web of Things applications, and big data.

Marketing For Dummies

Marketing For Dummies PDF Author: Jeanette Maw McMurtry
Publisher: John Wiley & Sons
ISBN: 1119894891
Category : Business & Economics
Languages : en
Pages : 407

Book Description
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Rich20Something

Rich20Something PDF Author: Daniel DiPiazza
Publisher: Penguin
ISBN: 0143129392
Category : Business & Economics
Languages : en
Pages : 305

Book Description
The Only Guide You Need to Stop Wasting Your Potential and Create a Kickass Career You Care About Daniel DiPiazza, the young founder of the massively popular Rich20Something.com, was once a typical twentysomething, logging mind-numbing hours at low-paying jobs in hopes of moving up. Then it hit him: This doesn’t have to be my life. Now twenty-eight, DiPiazza has launched multiple successful businesses with zero startup capital—simply by identifying and monetizing his skills into a career and life he loves. And with this book, so can you. Rich20Something is not some boring spiel on “paying your dues”; it’s about hustle. Instead of inching your way up the traditional career ladder, DiPiazza teaches you how to hack it, sharing hard-earned advice, anecdotes from other entrepreneurial badasses, and step-by-step techniques for turning your best skills into a business you’re passionate about that pays well to boot, including success secrets like: - The three questions that will help fail proof your business idea - How to ruthlessly prioritize, focus, and “ride the Motivation Wave” to get your gig going - Promotion strategies that literally make you money while you sleep - Owning the online game on every platform, from ten followers to 500,000 It’s time to toss out your parents’ career guides (sorry, mom and dad). Rich20Something is the only book you need to blaze your own path to an epic career and start getting the most out of your life now.