Monetization of Copyright Assets by Creative Enterprises PDF Download

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280524550
Category : Law
Languages : en
Pages : 104

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Book Description
The objective of this study is to create an awareness of intellectual property rights that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 20

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Book Description
This booklet explains simply and clearly how copyright helps creative people to earn money from their original works. It is designed for people who may already work in the cultural and creative industries, or who may be contemplating a career in them, as well as for individual creators, policy makers, academics, and business support agencies working in the field. It is accessible to non-specialists or newcomers to the subject of copyright and intellectual property rights.

Author: Xavier Greffe
Publisher: WIPO
ISBN: 9280517015
Category : Law
Languages : en
Pages : 154

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Book Description
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

Author: Andy Phippen
Publisher:
ISBN: 9781351104807
Category : Law
Languages : en
Pages : 0

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Book Description
Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.

Author: Madhavan Ramanujam
Publisher: John Wiley & Sons
ISBN: 1119240867
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Category : Business & Economics
Languages : en
Pages : 151

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Book Description
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280520229
Category : Law
Languages : en
Pages : 354

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Book Description
This publication constitutes the fourth volume of National Studies on Assessing the Economic Contribution of the Copyright-Based Industries, Creative Industries Series and contains the studies carried out in Australia, Kenya, Malaysia, the Netherlands and Peru.

Author: Bill Seiter
Publisher: Yale University Press
ISBN: 0300183542
Category : Law
Languages : en
Pages : 340

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Book Description
In today's complex media environment, aspiring filmmakers and new media artists are as vulnerable as swimmers in shark-infested waters. This user-friendly guide supplies creative artists with the essential legal concepts needed to swim safely with lawyers, agents, executives, and other experts in intellectual property and business law How do I copyright my screenplay? How can I clear rights for my film project? What can I do to avoid legal trouble when I produce my mockumentary? How do I ascertain whether a vintage novel is in the public domain? Is the trademark I've invented for my production company available? What about copyright and trademark rights overseas? If I upload my film to YouTube, do I give up any rights? Bill Seiter and Ellen Seiter answer these questions and countless others while also demystifying the fundamental principles of intellectual property. Clear and thorough, this plain-spoken and practical guide is essential for anyone seeking to navigate the rapidly changing media environment of today.

Author: Bhamati Viswanathan
Publisher: Routledge
ISBN: 1351104780
Category : Law
Languages : en
Pages : 233

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Book Description
Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.

Author: Selim ŞANLISOY
Publisher: İzmir Akademi Derneği
ISBN: 6057102975
Category : Juvenile Nonfiction
Languages : en
Pages : 84

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Book Description
İzmir International Conference on Technology and Social Sciences Book of Abstracts is a publication designed to disseminate developments and new trends in the quantitative and theoretical research of issues technology in Social Sciences. Abstracts included in this book have been accepted by evaluation by the peer-review evaluation process. We hope that this special book will lead to further research about technology in social sciences. We would like to thank many reviewers for their help and the authors for submitting their research studies.