Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde PDF Download

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Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde

Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde PDF Author: Paul Fortunato
Publisher: Routledge
ISBN: 1135860955
Category : Literary Criticism
Languages : en
Pages : 175

Book Description
Oscar Wilde was a consumer modernist. His modernist aesthetics drove him into the heart of the mass culture industries of 1890s London, particularly the journalism and popular theatre industries. Wilde was extremely active in these industries: as a journalist at the Pall Mall Gazette; as magazine editor of the Women’s World; as commentator on dress and design through both of these; and finally as a fabulously popular playwright. Because of his desire to impact a mass audience, the primary elements of Wilde’s consumer aesthetic were superficial ornament and ephemeral public image – both of which he linked to the theatrical. This concern with the surface and with the ephemeral was, ironically, a foundational element of what became twentieth-century modernism – thus we can call Wilde’s aesthetic a consumer modernism, a root and branch of modernism that was largely erased.