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Author: George A. Marcoulides Publisher: Psychology Press ISBN: 1135684138 Category : Business & Economics Languages : en Pages : 446
Book Description
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Author: George A. Marcoulides Publisher: Psychology Press ISBN: 1135684138 Category : Business & Economics Languages : en Pages : 446
Book Description
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Author: George A. Marcoulides Publisher: Psychology Press ISBN: 113568412X Category : Business & Economics Languages : en Pages : 479
Book Description
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Author: Päivi Eriksson Publisher: SAGE ISBN: 1446259595 Category : Business & Economics Languages : en Pages : 354
Book Description
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Author: Mercedes Esteban-Bravo Publisher: Cambridge University Press ISBN: 1108834981 Category : Business & Economics Languages : en Pages : 883
Book Description
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Author: Jason W. Osborne Publisher: SAGE Publications ISBN: 1506302750 Category : Psychology Languages : en Pages : 489
Book Description
In a conversational tone, Regression & Linear Modeling provides conceptual, user-friendly coverage of the generalized linear model (GLM). Readers will become familiar with applications of ordinary least squares (OLS) regression, binary and multinomial logistic regression, ordinal regression, Poisson regression, and loglinear models. Author Jason W. Osborne returns to certain themes throughout the text, such as testing assumptions, examining data quality, and, where appropriate, nonlinear and non-additive effects modeled within different types of linear models.
Author: Yu-Kang Tu Publisher: Springer Science & Business Media ISBN: 9400730241 Category : Medical Languages : en Pages : 315
Book Description
Routine applications of advanced statistical methods on real data have become possible in the last ten years because desktop computers have become much more powerful and cheaper. However, proper understanding of the challenging statistical theory behind those methods remains essential for correct application and interpretation, and rarely seen in the medical literature. Modern Methods for Epidemiology provides a concise introduction to recent development in statistical methodologies for epidemiological and biomedical researchers. Many of these methods have become indispensible tools for researchers working in epidemiology and medicine but are rarely discussed in details by standard textbooks of biostatistics or epidemiology. Contributors of this book are experienced researchers and experts in their respective fields. This textbook provides a solid starting point for those who are new to epidemiology, and for those looking for guidance in more modern statistical approaches to observational epidemiology. Epidemiological and biomedical researchers who wish to overcome the mathematical barrier of applying those methods to their research will find this book an accessible and helpful reference for self-learning and research. This book is also a good source for teaching postgraduate students in medical statistics or epidemiology.
Author: Pervez N. Ghauri Publisher: Pearson Education ISBN: 9780273681564 Category : Business & Economics Languages : en Pages : 286
Book Description
Research Methods in Business Studies A Practical Guide Third edition Pervez Ghauri and Kjell Gronhaug This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key Features: Provides guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research. Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing. Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation. Offers clear guidelines about structuring clear, concise and relevant reports. Contains detailed discussion of research theories and their practical application in business. This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data. A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK. Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.
Author: Fred M.. Feinberg Publisher: Thomson South-Western ISBN: 9781133191025 Category : Marketing Languages : en Pages : 689
Book Description
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author: Tamer Cavusgil Publisher: Emerald Group Publishing ISBN: 1848554699 Category : Business & Economics Languages : en Pages : 431
Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author: Rajagopal, Publisher: IGI Global ISBN: 1522548327 Category : Business & Economics Languages : en Pages : 364
Book Description
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Author: George A. Marcoulides
Author: George A. Marcoulides
Author: George A. Marcoulides
Author: Päivi Eriksson
Author: Mercedes Esteban-Bravo
Author: Jason W. Osborne
Author: Yu-Kang Tu
Author: Pervez N. Ghauri
Author: Fred M.. Feinberg
Author: Tamer Cavusgil
Author: Rajagopal,