Modern Business: Marketing methods and salesmanship PDF Download

Author: Joseph French Johnson
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 590

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Author: Ralph Starr Butler
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588

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Part 1: Marketing methods, by Ralph Starr Butler

Author: Joseph French Johnson
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 588

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Book Description

Author: Alexander Hamilton Institute (U S )
Publisher: Palala Press
ISBN: 9781342982933
Category :
Languages : en
Pages : 586

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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author: Ralph Starr Butler
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 380

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Author: Burton Marcus
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 778

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Author: Edward C. Bursk
Publisher: Cambridge : Harvard University Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 388

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Author: Kenneth Le Meunier-FitzHugh
Publisher: Oxford University Press
ISBN: 0198706634
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are responsible for building customer knowledge, networking both internally and externally to help create additional customer value, as well as the more traditional role of managing customer relationships and selling. The text considers how sales organizations are responding to increasing competition, more demanding customers and a more complex selling environment. We identify many of the challenges facing organisations today and offers discussions of some of the possible solutions. This book considers the changing nature of sales and how activities can be aligned within the organization, as well as marketing sensing, creating customer focus and the role of sales leadership. The text will include illustrations (short case studies) provided by a range of successful organizations operating in a number of industries. Sales and senior management play an important role in ensuring that the sales teams' activities are aligned to business strategy and in creating an environment to allow salespeople to be more successful in developing new business opportunities and building long-term profitable business relationships. One of the objectives of this book is to consider how conventional thinking has changed in the last five years and integrate it with examples from sales practice to provide a more complete picture of the role of sales within the modern organization.

Author: Paul ONU
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 98

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Book Description
Are you struggling to sell your startup product?Having issues with product development and management?Issues with drafting your Business Plan?What about Go To Market Planning? Not familiar with Digital Marketing concepts and strategies?If you answer YES to any of the above questions, then this book is for you!In this book, the core Marketing concepts are explained in a very simple, easy to understand format, at the same time blending in the modern digital Marketing strategy, which is key to survival of modern Startup businesses. The book is a Startup guide to modern Marketing concepts and strategies with the sole objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.There is no one-size-fits-all approach to marketing, this book will help you craft and execute a winning Go-to-Market plan that delivers best commercial results.

Author: David H. Maister
Publisher: Simon and Schuster
ISBN: 1471109658
Category : Business & Economics
Languages : en
Pages : 479

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Book Description
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'