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Author: Andrew and Pete Publisher: Createspace Independent Publishing Platform ISBN: 9781977521194 Category : Languages : en Pages : 212
Book Description
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
Author: Andrew and Pete Publisher: Createspace Independent Publishing Platform ISBN: 9781977521194 Category : Languages : en Pages : 212
Book Description
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
Author: Uli Grothe Publisher: Lioncrest Publishing ISBN: 9781619618091 Category : Business & Economics Languages : en Pages : 206
Book Description
If you want to future-proof your business, you need to challenge the status quo. Rocking the Ship enables you to create and implement groundbreaking innovations. You will... -Understand why your company struggles to create business innovations -Learn how to develop disruptive business models systematically -Attain intellectual leadership by virtually and playfully attacking your own industry -Create momentum by also turning fellow managers into business model mavericks -Find ways for implementing new business models in conjunction with your current business Rocking the Ship empowers all managers, regardless of rank, function, or industry, to be bolder and faster than current or would-be competitors. The system is easy to learn and apply, thereby presenting a compelling alternative to running lengthy and expensive consulting assignments.
Author: Judith Germain Publisher: Lulu.com ISBN: 1326993410 Category : Business & Economics Languages : en Pages : 220
Book Description
All successful leaders have a secret power - where's yours? When leadership becomes a byword for control, and trust is outdated - how should YOU respond? 'Believe nothing, test everything'. This is the war cry of the maverick. This scream, an essential cornerstone of the maverick mindset. Leadership and maverick expert Judith Germain provides the blueprint to becoming a successful leader. - Discover the 5 maverick attributes all 'natural leaders' possess - Master the 8 maverick capabilities that all successful leaders demonstrate - Extend your influence by utilising the 3 key power bases - Become a transformational leader by deploying the Maverick DRIVEN Leadership(TM) Methodology 'Judith is one of those rare people who actually knows what she's talking about. She provides results based on good research and a professional approach'. Peter Clayton, author of 'Body Language at Work' and body language consultant for the BBC and ITV
Author: Pete Biro Publisher: Motorbooks ISBN: 0760362211 Category : Transportation Languages : en Pages : 243
Book Description
F1 Mavericks is the story of the grandest, most influential, and most fondly remembered era in Formula 1 racing as seen through the lens of master motorsports photographer, Pete Biro. The period from 1960 to 1982 saw the greatest technological changes in the history of Formula 1 racing: the transition from front engines to rear engines, narrow-treaded tires, massive racing slicks, zero downforce, and neck-wrenching ground effects—and, of course, a staggering increase in performance and reduction in lap times. In short, the period saw the creation of the modern Formula 1 car. This is also the time when legendary names who defined F1 were out in full force: Jim Clark, Jack Brabham, Dan Gurney, Sir Jackie Stewart, Graham Hill, Niki Lauda, James Hunt, Bruce McLaren, Jody Scheckter. We’ll see and meet all of them. But F1 Mavericks also focuses on the designers and engineers behind the cars—men like Colin Chapman, Sir Patrick Head, Maurice Philippe, Franco Rochhi, Gordon Murray, and many others. We’ll hear directly from many of them, including a foreword from 1978 F1 World Champion, Mario Andretti. Every chapter is a photographic account of key races throughout the period, supplemented with sidebars featuring key designers and technologies, like wings, ground effects, slick tires, turbochargers, and the Brabham “fan” suction car. F1 Mavericks is an international story, and includes loads of information on designs from Japan (Honda), Britain (McLaren, Tyrrell, Cooper, BRM) Italy (Ferrari, Maserati, Alfa Romeo), France (Matra, Ligier, Renault), Germany (Porsche, BMW) and the United States (Eagle, Shadow, Penske, Parnelli). Strap yourself in for the story of the greatest era in Formula 1 racing—it's all here in F1 Mavericks.
Author: Shayne Lee Publisher: NYU Press ISBN: 0814752349 Category : Religion Languages : en Pages : 208
Book Description
Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Author: Lida Hujić Publisher: Bubble Publishing ISBN: 0956625819 Category : Business & Economics Languages : en Pages : 340
Book Description
The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5
Author: Glenn W. Martin Publisher: iUniverse ISBN: 0595370357 Category : Christian life Languages : en Pages : 266
Book Description
Each of us has only one life to live. Some lives are long and some are cut too short. They can be full of happy times, but there can also be sad moments. The events that shape our lives are all pieces of our life's puzzle. The choices we make, the lessons we learn from our life's experiences, and the people who share them with us, all help to influence who we are and who we will become. I have been around for over 80 years, and during my long life, I have had many experiences and learned many lessons along the way. In sharing some of these with you, it is not my intention to teach or give advice. Nor do I want to tell anyone how they should live, what they should believe, or what they ought to do. Instead, I want to share some of the things I learned that proved to be useful to me on my life's journey. I hope some of these lessons might also be helpful as you make your way on your own journey through life.
Author: Martin Reeves Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110697947 Category : Business & Economics Languages : en Pages : 222
Book Description
As the business context evolves more rapidly, driven by accelerating technological, political, and social change, an increasing strategic priority for business leaders is how to enact large-scale organizational change. Even companies that are current industry leaders are vulnerable to disruption. Company leaders need to watch over their shoulder for—and transform the company in anticipation of—the next disruption. Mastering the Science of Organizational Change summarizes the work of the BCG Henderson Institute and its fellows and ambassadors over several years to develop a more scientific approach to change. Hundreds of companies are analyzed in the book’s discussion on how to beat the odds in large-scale change management using an evidence-based approach—a large-scale analysis of what approaches actually work in which circumstances. Part 1 of the book reviews the imperatives for self-disruption. The second part elaborates on how to manage the process of change. Finally, Part 3 discusses how organizations can take change to the next level. Events around the book Link to a De Gruyter online event in which, Martin Reeves, Chairman of the BCG Henderson Institute, will share lessons on how to develop a more scientific approach to change including how to self disrupt, how to manage the process of change, and how organizations can take change to the next level: https://youtu.be/TfzFllmL4Cg
Author: Andrew and Pete
Author: Andrew and Pete
Author: Uli Grothe
Author: Judith Germain
Author: Pete Biro
Author: Morris T. Keeton
Author: Shayne Lee
Author: Lida Hujić
Author: Glenn W. Martin
Author: Pini Dunner
Author: Martin Reeves