Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective PDF Download

Author: Chuanlan Liu
Publisher: Cambria Press
ISBN: 1621968723
Category : Consumer behavior
Languages : en
Pages : 226

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Book Description

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Ashish Gupta
Publisher: Springer
ISBN: 3319232940
Category : Medical
Languages : en
Pages : 267

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Book Description
This important new volume presents recent research in healthcare information technology and analytics. Individual chapters look at such issues as the impact of technology failure on electronic prescribing behavior in primary care; attitudes toward electronic health records; a latent growth modeling approach to understanding lifestyle decisions based on patient historical data; designing an integrated surgical care delivery system using axiomatic design and petri net modeling; and failure in a dynamic decision environment, particularly in treating patients with a chronic disease. Other chapters look at such topics as the impact of information technology integration in integrated delivery systems; operations and supply chain control for inventory management in a health system pharmacy; decision-theoretic assistants based on contextual gesture recognition; evaluating emergency response medical information systems; clinical decision support in critical care; virtual worlds in healthcare; and natural language processing for understanding contraceptive use at the VA.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964

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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Author: Ge Xiao
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 146

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Book Description

Author: Saad G. Yaseen
Publisher: Springer Nature
ISBN: 3031052587
Category : Computers
Languages : en
Pages : 723

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Book Description
This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications. The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management. This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.

Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031674375
Category :
Languages : en
Pages : 586

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Book Description

Author: Marinos Themistocleous
Publisher: Springer Nature
ISBN: 3030633969
Category : Computers
Languages : en
Pages : 808

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Book Description
This book constitutes the proceedings papers from the 17th European, Mediterranean, and Middle Eastern Conference on Information Systems, EMCIS 2020, held in Dubai, UAE, in November 2020. Due to the COVID-19 pandemic the conference took place virtually. EMCIS focuses on approaches that facilitate the identification of innovative research of significant relevance to the Information Systems discipline following sound research methodologies that lead to results of measurable impact. The 56 papers presented in this volume were carefully reviewed and selected from a total of 161 submissions to the main conference. They are grouped in section on Big Data and Analytics, Blockchain Technology and Applications, Digital Government, Digital Services and Social Media, Emerging Computing Technologies and Trends for Business Process Management, Enterprise Systems, Healthcare Information Systems, Information Systems Security and Information Privacy Protection, Innovative Research Projects, Management and Organisational Issues in Information Systems.

Author: Jessie Y. C. Chen
Publisher: Springer Nature
ISBN: 3031610415
Category :
Languages : en
Pages : 336

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Book Description

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865

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Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.