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Author: Tom Eslinger Publisher: John Wiley & Sons ISBN: 1118855140 Category : Business & Economics Languages : en Pages : 1
Book Description
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Author: Tom Eslinger Publisher: John Wiley & Sons ISBN: 1118855140 Category : Business & Economics Languages : en Pages : 1
Book Description
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Author: Juliet Bawden Publisher: ISBN: Category : Crafts & Hobbies Languages : en Pages : 168
Book Description
A collection of over 80 projects giving step-by-step instructions for making mobiles, together with advice on materials, techniques, and equipment. Complemented by 300 colour photographs.
Author: James E. Katz Publisher: Transaction Publishers ISBN: 141280938X Category : Social Science Languages : en Pages : 209
Book Description
In this timely volume, James E. Katz, a leading authority on social consequences of communication technology, analyzes the way new mobile telecommunications affect daily life both in the United States and around the world. Magic in the Air is the most wide-ranging analysis of mobile communication to date. Katz investigates the spectrum of social aspects of the cell phone's impact on society and the way social forces affect the use, display, and re-configuration of the cell phone. Surveying the mobile phone's current and emerging role in daily life, Katz finds that it provides many benefits for the user, and that some of these benefits are subtle and even counter-intuitive. He also identifies ways the mobile phone has not been entirely positive. After reviewing these he outlines some steps to ameliorate the mobile phone's negative effects. Katz also discusses use and abuse of mobile phones in educational settings, where he finds that their use is eroding students' participation in class even as it is helping them to cheat on exams and cut class. Parents no longer object to their children having mobile phones in class in a post-Columbine and 9/11 era; instead they are pressing schools to change their rules to allow students to have their phones available during class. And mobile phone misbehavior is by no means limited to students: Katz finds that teachers are increasingly taking calls in the middle of class, even interrupting their own lectures to answer what they claim are important calls. In keeping with the book's title, Katz explores the often overlooked psychic and religious uses of the mobile phone, an area that has only recently begun to command scholarly interest. Magic in the Air will be essential reading for communications specialists, sociologists, and social psychologists.
Author: Jobst Löffler Publisher: Springer Science & Business Media ISBN: 3642004393 Category : Computers Languages : en Pages : 167
Book Description
This book constitutes the thoroughly refereed post-workshop proceedings of the Second International Workshop on Mobile Information Technology for Emergency Response, MobileResponse 2008 held in Bonn, Germany, in May 2008. The 12 revised papers presented together with 2 kenote lectures and 1 invited paper were carefully reviewed and selected from 25 submissions. The papers are organized in topical sections on emergency alerting systems and indoor navigation, spatial and visual information for site exploration, collaboration and information management, as well as communication and security concepts.
Author: Madelaine Corbin Publisher: ISBN: 9781034865353 Category : Languages : en Pages :
Book Description
The Stuff of Everyday Magic is an adventure through the terrain of artist Madelaine Corbin's research, practice, and notes supporting over two years of portfolio pieces. This non-linear path traverses an incomplete history of blue to the imminent loss of this color in our greening seas and graying skies in order to offer the idea that the climate crisis is also a crisis of color.Corbin considers a constellation of questions about the seemingly simple elements of the everyday--from cornflower-spotted fields around, to the Detroit Salt Mine below, and the sun hovering beyond our blue sky above. Along this trail of vast ideas, artworks guide the way. Questions take root (and soil asks them) while the sun exhales, and values are composted while a version of hope is fertilized. Here, blue, salt, plants, soil, dust, wishes, and gifts compose the stuff of Corbin's everyday magic.
Author: Walt Disney Productions Publisher: Random House Books for Young Readers ISBN: 9780394825670 Category : Games & Activities Languages : en Pages : 48
Book Description
Easy-to-read, step-by-step instructions for ten magic tricks that can be performed with a dollar bill, yarn, ruler, playing cards, and other common items.
Author: Bill Tarr Publisher: Courier Corporation ISBN: 0486139859 Category : Juvenile Nonfiction Languages : en Pages : 225
Book Description
DIVIllustrations, simple instructions for performing over 100 tricks, including The Inexhaustible Hat, The Chinese Rings, Steel Through Steel, Fingers That See, much more. /div
Author: Emma Smith Publisher: Knopf ISBN: 1524749109 Category : Literary Collections Languages : en Pages : 353
Book Description
A history of one of humankind’s most resilient and influential technologies over the past millennium—the book. Revelatory and entertaining in equal measure, Portable Magic will charm and challenge literature lovers of all kinds as it illuminates the transformative power and eternal appeal of the written word. Stephen King once said that books are “a uniquely portable magic.” Here, Emma Smith takes readers on a literary adventure that spans centuries and circles the globe to uncover the reasons behind our obsession with this captivating object. From disrupting the Western myth that the Gutenberg Press was the original printing project, to the decorative gift books that radicalized women to join the anti-slavery movement, to paperbacks being weaponized during World War II, to a book made entirely of plastic-wrapped slices of American cheese, Portable Magic explores how, when, and why books became so iconic. It’s not just the content within a book that compels; it’s the physical material itself, what Smith calls “bookhood”: the smell, the feel of the pages, the margins to scribble in, the illustrations on the jacket, its solid heft. Every book is designed to influence our reading experience—to enchant, enrage, delight, and disturb us—and our longstanding love affair with books in turn has had direct, momentous consequences across time.
Author: Michael Frayn Publisher: Faber & Faber ISBN: 0571355013 Category : Drama Languages : en Pages : 167
Book Description
A mobile phone is something that gives you the whole world at the touch of your finger - but this book is even better. Magic Mobile is a collection of thirty 'pre-loaded' new text files in a no-fuss, non-digital entertainment system. In a volume that succeeds Matchbox Theatre and Pocket Playhouse, each of these short comic masterpieces displays Michael Frayn's unique genius in forever capturing life's latest absurdities. Tune in to the BBC Radio 4 adaptation of Magic Mobile 13 May, 20 May, 27 May, 3 June. Michael Frayn's eleven novels include Towards the End of the Morning, Headlong, Spies and Skios. His seventeen plays range from Noises Off to Copenhagen.
Author: Tom Eslinger
Author: Tom Eslinger
Author: Juliet Bawden
Author: James E. Katz
Author: Jobst Löffler
Author: Madelaine Corbin
Author: Walt Disney Productions
Author: Bill Tarr
Author: Dennis Patten
Author: Emma Smith
Author: Michael Frayn