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Author: Katrin Sontag Publisher: Verlag Barbara Budrich ISBN: 3863883608 Category : Social Science Languages : en Pages : 172
Book Description
Migration, mobility, and globalization are transforming ways of working and living. Business activities, relationships and a sense of belonging are often not tied to any one place. This book explores biographies of highly mobile startup founders who often run startups that have been called „born global“. It describes how they move, how they orientate and perceive themselves, and how migration and mobility play a role beyond the physical act of ‘moving’. Presenting current ethnographic research, the book critically discusses approaches in migration and mobility studies and the research field of the „migration of the highly skilled“.
Author: Katrin Sontag Publisher: Verlag Barbara Budrich ISBN: 3863883608 Category : Social Science Languages : en Pages : 172
Book Description
Migration, mobility, and globalization are transforming ways of working and living. Business activities, relationships and a sense of belonging are often not tied to any one place. This book explores biographies of highly mobile startup founders who often run startups that have been called „born global“. It describes how they move, how they orientate and perceive themselves, and how migration and mobility play a role beyond the physical act of ‘moving’. Presenting current ethnographic research, the book critically discusses approaches in migration and mobility studies and the research field of the „migration of the highly skilled“.
Author: Jeanne Hopkins Publisher: John Wiley & Sons ISBN: 1118239547 Category : Business & Economics Languages : en Pages : 260
Book Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author: Ted Schadler Publisher: Greenleaf Book Group ISBN: 0991361016 Category : Business & Economics Languages : en Pages : 240
Book Description
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Author: Liébana, Francisco Publisher: IGI Global ISBN: 1799800520 Category : Business & Economics Languages : en Pages : 299
Book Description
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Author: Unhelkar, Bhuvan Publisher: IGI Global ISBN: 1591408180 Category : Technology & Engineering Languages : en Pages : 1029
Book Description
"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.
Author: Francis D. (Doug) Tuggle Publisher: Cambridge Scholars Publishing ISBN: 1527579670 Category : Business & Economics Languages : en Pages : 210
Book Description
This one-of-a-kind book demonstrates the many ways to conduct successful businesses. It explains the different aspects of business with easy-to-learn, to-the-point explanations with case studies. It guides the reader from the start of a business to the selling of a business and demonstrates how to hire, market, sell product, grow, negotiate, avoid mistakes, and so much more. Readers are shown how to continually find ways to improve all facets of their business. Demonstrating methods of critical thinking and continual questioning oneself is at the heart of the book’s approach. Every chapter provides the reader with additional essential skills for success and higher earning potential.
Author: Peggy Anne Salz Publisher: Simon and Schuster ISBN: 1440555346 Category : Business & Economics Languages : en Pages : 359
Book Description
Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
Author: Martin Campbell-Kelly Publisher: Harvard University Press ISBN: 0674286553 Category : Business & Economics Languages : en Pages : 249
Book Description
This compact history traces the computer industry from its origins in 1950s mainframes, through the establishment of standards beginning in 1965 and the introduction of personal computing in the 1980s. It concludes with the Internet’s explosive growth since 1995. Across these four periods, Martin Campbell-Kelly and Daniel Garcia-Swartz describe the steady trend toward miniaturization and explain its consequences for the bundles of interacting components that make up a computer system. With miniaturization, the price of computation fell and entry into the industry became less costly. Companies supplying different components learned to cooperate even as they competed with other businesses for market share. Simultaneously with miniaturization—and equally consequential—the core of the computer industry shifted from hardware to software and services. Companies that failed to adapt to this trend were left behind. Governments did not turn a blind eye to the activities of entrepreneurs. The U.S. government was the major customer for computers in the early years. Several European governments subsidized private corporations, and Japan fostered R&D in private firms while protecting its domestic market from foreign competition. From Mainframes to Smartphones is international in scope and broad in its purview of this revolutionary industry.
Author: Assa Doron Publisher: Harvard University Press ISBN: 0674074270 Category : Social Science Languages : en Pages : 368
Book Description
In 2001, India had 4 million cell phone subscribers. Ten years later, that number had exploded to more than 750 million. Over just a decade, the mobile phone was transformed from a rare and unwieldy instrument to a palm-sized, affordable staple, taken for granted by poor fishermen in Kerala and affluent entrepreneurs in Mumbai alike. The Great Indian Phone Book investigates the social revolution ignited by what may be the most significant communications device in history, one which has disrupted more people and relationships than the printing press, wristwatch, automobile, or railways, though it has qualities of all four. In this fast-paced study, Assa Doron and Robin Jeffrey explore the whole ecosystem of the cheap mobile phone. Blending journalistic immediacy with years of field-research experience in India, they portray the capitalists and bureaucrats who control the cellular infrastructure and wrestle over bandwidth rights, the marketers and technicians who bring mobile phones to the masses, and the often poor, village-bound users who adapt these addictive and sometimes troublesome devices to their daily lives. Examining the challenges cell phones pose to a hierarchy-bound country, the authors argue that in India, where caste and gender restrictions have defined power for generations, the disruptive potential of mobile phones is even greater than elsewhere. The Great Indian Phone Book is a rigorously researched, multidimensional tale of what can happen when a powerful and readily available technology is placed in the hands of a large, still predominantly poor population.
Author: Lisa A. Keister Publisher: Cambridge University Press ISBN: 9780521536677 Category : Business & Economics Languages : en Pages : 324
Book Description
Although basic facts about wealth inequality are no longer a mystery, we still know very little about who the wealthy are, how they got there, and what prevents other people from becoming rich. That is, we know very little about the process of wealth mobility. This book explores wealth by investigating some of the most basic questions about wealth mobility. How much mobility is there? Has the nature of mobility changed over time? Is entrepreneurship important? How much does inheritance matter? What other factors encourage or prevent wealth mobility, and how do these change over the course of a person's life?
Author: Katrin Sontag
Author: Katrin Sontag
Author: Jeanne Hopkins
Author: Ted Schadler
Author: Liébana, Francisco
Author: Unhelkar, Bhuvan
Author: Francis D. (Doug) Tuggle
Author: Peggy Anne Salz
Author: Martin Campbell-Kelly
Author: Assa Doron
Author: Lisa A. Keister