Author: Joe F. Hair Publisher: Cengage AU ISBN: 0170453936 Category : Business & Economics Languages : en Pages : 29
Book Description
MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.
Author: Charles W. Lamb Publisher: Cengage Canada ISBN: 0176910077 Category : Business & Economics Languages : en Pages : 33
Book Description
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
Author: Charles Lamb Publisher: Cengage Learning ISBN: 9781285432625 Category : Business & Economics Languages : en Pages : 432
Book Description
4LTPress solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: United States. Science and Education Administration. Cooperative Research Publisher: ISBN: Category : Agricultural experiment stations Languages : en Pages : 234
Author: Joe F. Hair
Author: 
Author: Charles W. Lamb
Author: Standard and Poor's Corporation
Author: Charles Lamb
Author: 
Author: 
Author: 
Author: United States. Science and Education Administration. Cooperative Research
Author: