Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Mitsui Sumitomo Insurance Co Ltd. SWOT Analysis
Author: Sumitomo Life Insurance Company SWOT Analysis
Author: Mitsui Mutual Life Insurance Co. SWOT Analysis
Author: Nippon Life Insurance Company SWOT Analysis
Author: Dai-ichi Mutual Life Insurance Company SWOT Analysis
Author: Asahi Mutual Life Insurance Company SWOT Analysis
Author: Meiji Yasuda Life Insurance Company SWOT Analysis
Author: Sompo Japan Insurance, Inc. SWOT Analysis
Author: SWOT Analysis
Author: Nadine PahlPublisher: GRIN Verlag
ISBN: 3640303032
Category : Business & Economics
Languages : en
Pages : 93
Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
Global Business Strategy
Author: Kazuyuki MotohashiPublisher: Springer
ISBN: 4431554688
Category : Business & Economics
Languages : en
Pages : 265
Book Description
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.