Mindcode. the Science of Getting the Brain to Buy PDF Download

Author: Jürgen klaric
Publisher: Planeta Publishing
ISBN: 9786077475859
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
The latest book by Jürgen Klarić focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.

Author: SANJEEV SAREEN
Publisher: sanjeev sareen
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 154

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Book Description
We perceive and interact with the outside world, but only in the context of how our minds and intellects interpret it. Only through our minds can the outer world reach us and cause us to smile in happiness or cry in sadness. Our emotions, interpersonal interactions, and decision-making are all impacted by our mental health, which affects how we think, feel, and act. Stress management, resilience building, and overcoming obstacles in life are all facilitated by good mental health. The world is, as our mind is. Therefore, mental development and control are of utmost importance. Finding a mind that is unaffected by its interaction with fluctuation is truly unusual. like heat, which cannot exist without fire. But most people let their minds wander and follow their own sweet wills and desires. It wanders and is erratic, like a poorly trained animal or a spoiled child who receives excessive indulgence from their parents. But there is nothing to feel any guilt sort of thing because it is normal. It is the very nature of the mind; everyone is facing the mind like that only. But, yes, it is not good a thing to be led by it compulsively. It unnecessarily creates a lot of mental stress and mental health problems. It doesn’t necessarily have to be like that only. We can make conscious efforts to understand the mind, establish some control over it, and bring some order into it for a better life. And the good thing is, it is possible, the nature of the mind can be changed. It's crucial to understand that mindsets have a crucial role in behavior and health, rather than being merely incidental. Real happiness is not found in positions of power or material wealth. Happiness is the result of a pure, peaceful, and controlled mind. It is the mind which is the source of both our pleasure and misery. Although these are common occurrences for us, we don't classify them as significant. We frequently overlook the reality that our thoughts, mindsets, and aspirations are influencing our lives. Every human action can be explained in terms of the 'mind' that causes it. Every action that results from the mind, has at least two components—the physical and the mental. We have to strive to keep a balance between the two to act effectively. When the mind and body cooperate without overwhelming one another, it becomes "spiritual" in the process. The nature of the human mind is a bit challenging to comprehend because it is hidden and nuanced. But if you make an effort to know about the mind and how to manipulate it, you can shape it in whatever way you like. Even science validates the possibility of rewiring the brain. It is plastic and incredibly malleable. Understandably, every study ought to contain both a theoretical and a practical component. The intellect tries to settle for the theory alone, but the actual perception of the truth that the theory contains is bigger and more magnificent. Success comes from applying the sermons, not just hearing them. This book covers the psychological, philosophical, and Spiritual aspects of Mind management. This is a guidebook containing techniques and practical exercises. Working on these guidelines, you will learn how to have mind control for a growth mindset, and peace of mind, control negative thoughts, and master your emotions. It is basically all about mental health and improving the state of mind. This book contains the Universal Secrets that govern every area of life. Remember, one who conquers the mind conquers the world. So, let’s make the best use of the opportunity here to understand various aspects of the mind and the way to harness it.

Author: Leonard J. Murphy
Publisher:
ISBN: 9781082216022
Category :
Languages : en
Pages : 232

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Book Description
What would happen if I could get into the source code of your mind and take control of that space where all the decisions, the choices are made, and your destiny is formed? Whether it's turning an idea into a life project, reaching an important entrepreneurial achievement or getting the serenity that you always pursued, it doesn't matter: without knowing that code, everything is left to chance. It all depends on your mind, so before anything else you need to understand how it works. This book is a useful tool for everyone to finally become masters of the unconscious mechanisms that influence your choices, your ideas and, with them, your results. Yes, because evolution has endowed you with a brain capable of developing programs that guide you "without your knowledge", real "unconscious conditionings" that act on three levels: mental, emotional and energy. Step by step the unconscious mechanisms will be explained to gain access to the secret code of your mind, giving you the opportunity to discover that there is always a different way of seeing things.Leonard J. Murphy (born February 19, 1952) is a scientist, professor, author, and entrepreneur. His research focuses on natural intelligence and unlimited potential of our brain.

Author: T. Givon
Publisher: Psychology Press
ISBN: 1317768027
Category : Language Arts & Disciplines
Languages : en
Pages : 475

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Book Description
Scholars concerned with the phenomenon of mind have searched through history for a principled yet non-reductionist approach to the study of knowledge, communication, and behavior. Pragmatics has been a recurrent theme in Western epistemology, tracing itself back from pre-Socratic dialectics and Aristotle's bio- functionalism, all the way to Wittgenstein's content-dependent semantics. This book's treatment of pragmatics as an analytic method focuses on the central role of context in determining the perception, organization, and communication of experience. As a bioadaptive strategy, pragmatics straddles the middle ground between absolute categories and the non-discrete gradation of experience, reflecting closely the organism's own evolutionary compromises. In parallel, pragmatic reasoning can be shown to play a pivotal role in the process of empirical science, through the selection of relevant facts, the abduction of likely hypotheses, and the construction of non-trivial explanations. In this volume, Professor Givon offers pragmatics as both an analytic method and a strategic intellectual framework. He points out its relevance to our understanding of traditional problems in philosophy, anthropology, linguistics, cognitive psychology, neuro-biology, and evolution. Finally, the application of pragmatics to the study of the mind and behavior constitutes an implicit challenge to the current tenets of artificial intelligence.

Author: Gary Hennerberg
Publisher: Morgan James Publishing
ISBN: 1630476994
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.

Author: Tony Jeton Selimi
Publisher: Tony Jeton Selimi
ISBN: 3991073854
Category : Self-Help
Languages : en
Pages : 224

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Book Description
Meticulously researched and written by Tony Jeton Selimi, 'The Unfakeable Code®' explores the fierce scientific, psychological and spiritual impact of wearing 'masks', feeling stuck, powerless, out of control, and being a people pleaser, disengaged and unproductive at home and work – a growing problem in an uncertain world affected by the Corona Virus Pandemic which will leave behind a cosmic trail of mental health issues and a significant rise in unemployment. Empowering readers to redefine themselves and overcome the adversity, anxiety and stagnancy likely blighting their lives, Selimi truly breaks new ground in a volume that gives you the clarity, the hope, and the code to continue to evolve into the authentic, unfakeable leader you were born to be. The Unfakeable Code® offers a fresh and robust five-step methodology for business, personal or professional transformation. It assists in upgrading your psychology and harmonising body-mind-heart intelligence so it can deal with any form of anxiety, conflict, and stress. Throughout the book, Tony J. Selimi shares inspiring actual client stories who have used the five-principles to successfully liberate themselves from the emotional baggage and distress by fully completing the five-step method. It's also been a hit among critics, too, with one recently writing, "The worldview developed here transcends science, dogma, and belief, giving readers a new code to reconnect with their true, authentic individual and the Divine within that knows how to take back control, lead authentically and live freely on your terms." Brian Tracy, Author, Chairman and CEO of Brian Tracy International, quotes, "This is an inspiring, enjoyable, fast-moving book that shows you how to unlock your full power for unlimited success." Marie Diamond, Global Transformational Teacher, a star from The Secret, describes it as "A life manual that assists you in understanding how the Law of Attraction works, and it gives you valuable insights into the science of healing and changing your mindset that will transform your existence." The Hon Richard Evans, CEO ACE Modular Construction, depicts it as "A fascinating read and easy to apply to everyday life, and a great book to return to time and time again. The five freedom, experience, and power-enhancing principles will help you build a deeper awareness of all that you are and are not. I recommended it to academics, business owners, leaders, and anyone working in the human development field. Read it cover to cover, over and over, and you too will broaden and deepen the proficiency of your leadership by presenting your most authentic self in every decision you make."

Author: Zoltan Torey
Publisher: MIT Press
ISBN: 0262261219
Category : Philosophy
Languages : en
Pages : 265

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Book Description
An interdisciplinary examination of the evolutionary breakthroughs that rendered the brain accessible to itself. In The Crucible of Consciousness, Zoltan Torey offers a theory of the mind and its central role in evolution. He traces the evolutionary breakthrough that rendered the brain accessible to itself and shows how the mind-boosted brain works. He identifies what it is that separates the human's self-reflective consciousness from mere animal awareness, and he maps its neural and linguistic underpinnings. And he argues, controversially, that the neural technicalities of reflective awareness can be neither algorithmic nor spiritual—neither a computer nor a ghost in the machine. The human mind is unique; it is not only the epicenter of our knowledge but also the outer limit of our intellectual reach. Not to solve the riddle of the self-aware mind, writes Torey, goes against the evolutionary thrust that created it. Torey proposes a model that brings into a single focus all the elements that make up the puzzle: how the brain works, its functional components and their interactions; how language evolved and how syntax evolved out of the semantic substrate by way of neural transactions; and why the mind-endowed brain deceives itself with entelechy-type impressions. Torey first traces the language-linked emergence of the mind, the subsystem of the brain that enables it to be aware of itself. He then explores this system: how consciousness works, why it is not transparent to introspection, and what sense it makes in the context of evolution. The “consciousness revolution” and the integrative focus of neuroscience have made it possible to make concrete formerly mysterious ideas about the human mind. Torey's model of the mind is the logical outcome of this, highlighting a coherent and meaningful role for a reflectively aware humanity.

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Robert H. Blank
Publisher: Georgetown University Press
ISBN: 9781589012790
Category : Medical
Languages : en
Pages : 212

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Book Description
Neural grafting, virtual reality, gene therapy, psychotropic drugs ... As startling new treatments emerge for disorders of the brain, new concerns are arising along with them. In the first book to examine the implications of the full range of revolutionary interventions now possible in the human brain, Robert H. Blank warns that while these new techniques may promise medical wonders, they also raise profound political questions. Our rapidly unfolding knowledge about the brain and the accompanying applications have three main policy dimensions: funding research initiatives, controlling individual use, and assessing social consequences. But underlying these aspects, Blank argues, are more disturbing issues that pose fundamental challenges to our conceptions of equality, autonomy, freedom, responsibility, and human nature itself. Brain Policy makes the key facts from the technical literature readily accessible to social scientists and general readers and points out the implications for our society. Blank first explains the structure and function of the nervous system and current theories of brain operation; he then assesses the uses and potential abuses of various intervention techniques. He identifies the public policy issues raised by discoveries in the neurosciences and calls for intensified scrutiny of the advantages and disadvantages of new technologies. Warning that the risks and dangers of the dramatic developments in neuroscience are potentially large, Blank offers a means of understanding these scientific advances and the philosophical and political issues they entail. This book will be of interest to social scientists, policy analysts, policy makers, bioethicists, scientists who want to see the bigger picture, and the informed reader with an interest in the implications of neuroscience for themselves and society.

Author: Christian de Quincey
Publisher: Simon and Schuster
ISBN: 1594777160
Category : Education
Languages : en
Pages : 335

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Book Description
A radical reassessment of what we mean by "consciousness" and how we experience it in relation to others • Shows the importance of integrating different ways of knowing--such as feeling and intuition, reason and the senses--in our approach to life • Discusses the technique of Bohmian Dialogue where you can learn not only to "feel your thinking," but also to experience true communion with others In Radical Knowing Christian de Quincey makes a provocative claim: We are not who we think we are. Instead, we are what we feel. Giving disciplined attention to feelings reveals the most fundamental fact of life and reality: We are our relationships. Most of us think we are individuals first and foremost who then come together to form relationships. De Quincey turns this "obvious fact" on its head and shows that relationship comes first, and that our individual sense of self--our "private" consciousness--actually arises from shared consciousness. This shared, collective consciousness is at the heart of indigenous ways of life and their worldviews. De Quincey explains that participating in shared consciousness literally builds the fabric of reality, and that understanding this process is key to unlocking our potential for higher consciousness and spiritual evolution. He presents the technique of Bohmian Dialogue, developed by groundbreaking quantum physicist David Bohm, as one method for experiencing this powerful process. He also explores the mystery of synchronicity, offering a new understanding of the relationship between matter and mind and the underlying nature of reality.