Author: Sharna Goldseker
Publisher: John Wiley & Sons
ISBN: 1119422817
Category : Business & Economics
Languages : en
Pages : 336
Book Description
An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.
Generation Impact
Author: Sharna Goldseker
Publisher: John Wiley & Sons
ISBN: 1119422817
Category : Business & Economics
Languages : en
Pages : 336
Book Description
An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.
Publisher: John Wiley & Sons
ISBN: 1119422817
Category : Business & Economics
Languages : en
Pages : 336
Book Description
An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.
Millennial Philanthropy
Author: Holly Hull Miori
Publisher: Springer Nature
ISBN: 3031302699
Category : Business & Economics
Languages : en
Pages : 151
Book Description
Nearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group.
Publisher: Springer Nature
ISBN: 3031302699
Category : Business & Economics
Languages : en
Pages : 151
Book Description
Nearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group.
Cause for Change
Author: Kari Dunn Saratovsky
Publisher: John Wiley & Sons
ISBN: 1118348265
Category : Business & Economics
Languages : en
Pages : 0
Book Description
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Publisher: John Wiley & Sons
ISBN: 1118348265
Category : Business & Economics
Languages : en
Pages : 0
Book Description
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Giving Done Right
Author: Phil Buchanan
Publisher: PublicAffairs
ISBN: 1541742230
Category : Social Science
Languages : en
Pages : 261
Book Description
A practical guide to philanthropy at all levels of giving that seeks to educate and inspire A majority of American households give to charity in some form or another--from local donations to food banks, religious organizations, or schools, to contributions to prevent disease or protect basic freedoms. Whether you're in a position to give $1 or $1 million, every giver needs to answer the same question: How do I channel my giving effectively to make the greatest difference? In Giving Done Right, Phil Buchanan, the president of the Center for Effective Philanthropy, arms donors with what it takes to do more good more quickly and to avoid predictable errors that lead too many astray. This crucial book will reveal the secrets and lessons learned from some of the biggest givers, from the work of software entrepreneur Tim Gill and his foundation to expand rights for LGBTQ people to the efforts of a midwestern entrepreneur whose faith told him he must do something about childhood slavery in Ghana. It busts commonly held myths and challenging the idea that "business thinking" holds the answer to effective philanthropy. And it offers the intellectual frameworks, data-driven insights, tools, and practical examples to allow readers to understand exactly what it takes to make a difference.
Publisher: PublicAffairs
ISBN: 1541742230
Category : Social Science
Languages : en
Pages : 261
Book Description
A practical guide to philanthropy at all levels of giving that seeks to educate and inspire A majority of American households give to charity in some form or another--from local donations to food banks, religious organizations, or schools, to contributions to prevent disease or protect basic freedoms. Whether you're in a position to give $1 or $1 million, every giver needs to answer the same question: How do I channel my giving effectively to make the greatest difference? In Giving Done Right, Phil Buchanan, the president of the Center for Effective Philanthropy, arms donors with what it takes to do more good more quickly and to avoid predictable errors that lead too many astray. This crucial book will reveal the secrets and lessons learned from some of the biggest givers, from the work of software entrepreneur Tim Gill and his foundation to expand rights for LGBTQ people to the efforts of a midwestern entrepreneur whose faith told him he must do something about childhood slavery in Ghana. It busts commonly held myths and challenging the idea that "business thinking" holds the answer to effective philanthropy. And it offers the intellectual frameworks, data-driven insights, tools, and practical examples to allow readers to understand exactly what it takes to make a difference.
Marketing to Gen Z
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Social Startup Success
Author: Kathleen Kelly Janus
Publisher: Da Capo Lifelong Books
ISBN: 0738219916
Category : Business & Economics
Languages : en
Pages : 258
Book Description
With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.
Publisher: Da Capo Lifelong Books
ISBN: 0738219916
Category : Business & Economics
Languages : en
Pages : 258
Book Description
With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.
Be Fearless
Author: Jean Case
Publisher: Simon & Schuster
ISBN: 1501196359
Category : Self-Help
Languages : en
Pages : 288
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
Publisher: Simon & Schuster
ISBN: 1501196359
Category : Self-Help
Languages : en
Pages : 288
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
Every Gift Matters
Author: Carrie Morgridge
Publisher: Greenleaf Book Group
ISBN: 1626341834
Category : Social Science
Languages : en
Pages : 170
Book Description
Charitable giving is on the rise in America. Despite the lingering effects of the economic downturn, Americans continue to give generously of their time, talent, and money – more than $335 billion in 2013, a 4.4% increase from 2011. What’s more, the bulk of that charitable giving – 72% – came not from large foundations or corporations, but from individuals making small gifts. For those with passion for a cause and a generous spirit, it’s vitally important that they leverage their gift in the right way in order to have the greatest impact possible. In her first book EVERY GIFT MATTERS (Greenleaf; May 2015), Carrie Morgridge shares inspiring stories of powerful gifts in action showing readers how to turn the act of giving into a vehicle for positive change. Drawing on 15 years of experience supporting causes that align with her passions through gifts, Morgridge demonstrates how a smart strategy, high expectations, a deep network, and hands-on personal involvement will ensure that one’s gift is compounded over time to have the biggest impact possible. “Each person and every gift can make a difference,” writes Morgridge. “Whoever you are, no matter how much or how little you have, your gift matters. The smallest, seemingly unimportant, donation can transform a life. And the best news is that giving transforms two lives: the one who receives and the one who gives.” Through her role as Vice President of The Morgridge Family Foundation, Morgridge has learned what works – and what doesn’t – when it comes to giving. She argues that in order to ensure meaningful and lasting change, a gift must be more than simply a grant of money. The giver must assess whether the program is the right fit, work hand-in-hand with the key leaders on strategy, develop a plan for making the endeavor sustainable, and ensure that their gift can be leveraged to have a bigger impact on the community. By sharing real-life stories of how this hands-on approach to giving has transformed lives – including her own – Morgridge inspires others to believe that they can also make a difference in their community, no matter the size of their gift.
Publisher: Greenleaf Book Group
ISBN: 1626341834
Category : Social Science
Languages : en
Pages : 170
Book Description
Charitable giving is on the rise in America. Despite the lingering effects of the economic downturn, Americans continue to give generously of their time, talent, and money – more than $335 billion in 2013, a 4.4% increase from 2011. What’s more, the bulk of that charitable giving – 72% – came not from large foundations or corporations, but from individuals making small gifts. For those with passion for a cause and a generous spirit, it’s vitally important that they leverage their gift in the right way in order to have the greatest impact possible. In her first book EVERY GIFT MATTERS (Greenleaf; May 2015), Carrie Morgridge shares inspiring stories of powerful gifts in action showing readers how to turn the act of giving into a vehicle for positive change. Drawing on 15 years of experience supporting causes that align with her passions through gifts, Morgridge demonstrates how a smart strategy, high expectations, a deep network, and hands-on personal involvement will ensure that one’s gift is compounded over time to have the biggest impact possible. “Each person and every gift can make a difference,” writes Morgridge. “Whoever you are, no matter how much or how little you have, your gift matters. The smallest, seemingly unimportant, donation can transform a life. And the best news is that giving transforms two lives: the one who receives and the one who gives.” Through her role as Vice President of The Morgridge Family Foundation, Morgridge has learned what works – and what doesn’t – when it comes to giving. She argues that in order to ensure meaningful and lasting change, a gift must be more than simply a grant of money. The giver must assess whether the program is the right fit, work hand-in-hand with the key leaders on strategy, develop a plan for making the endeavor sustainable, and ensure that their gift can be leveraged to have a bigger impact on the community. By sharing real-life stories of how this hands-on approach to giving has transformed lives – including her own – Morgridge inspires others to believe that they can also make a difference in their community, no matter the size of their gift.
Giving
Author: Alexandre Mars
Publisher: HarperCollins
ISBN: 0062930559
Category : Social Science
Languages : en
Pages : 109
Book Description
Dubbed “the little French Bill Gates” in his native country, Alexandre Mars quit the startups that made him rich, transforming himself from entrepreneur to philanthropist. Determined to become a responsible and effective giver, Mars traveled around the world, asking two very simple questions. “Do you give to charity?” “Do you give enough?” While all answered yes to the first question, their second answer—“no” surprised him. From Hong Kong to Paris to New York, he met numerous people passionate about making the world a better place, yet unsure of how to do so. Certain there must be a better answer than volunteerism or blank checks, Mars began Epic, a foundation that allows for users to donate directly to rigorously vetted charities while seeing their impact in real time. Epic takes no cut—100 percent of the donations reach the people who need them. In this vital book, Mars not only tells the story of Epic and its new formula for giving but redefines what it means to give and have purpose. Like the millennial generation driving much of today’s change, Giving is about holding the new centers of power—multinational corporations—accountable to society. People are passionate about social causes, and want to donate their time, money, and skills. Combining Mars’ extensive knowledge and experience in tech and economics with the real-life stories of NGOs, Giving provides the inspiration, tools, and insight we can use to make our modern and unpredictable world a better place. 100% of the author's proceeds will go the Epic portfolio organizations to help disadvantaged youth.
Publisher: HarperCollins
ISBN: 0062930559
Category : Social Science
Languages : en
Pages : 109
Book Description
Dubbed “the little French Bill Gates” in his native country, Alexandre Mars quit the startups that made him rich, transforming himself from entrepreneur to philanthropist. Determined to become a responsible and effective giver, Mars traveled around the world, asking two very simple questions. “Do you give to charity?” “Do you give enough?” While all answered yes to the first question, their second answer—“no” surprised him. From Hong Kong to Paris to New York, he met numerous people passionate about making the world a better place, yet unsure of how to do so. Certain there must be a better answer than volunteerism or blank checks, Mars began Epic, a foundation that allows for users to donate directly to rigorously vetted charities while seeing their impact in real time. Epic takes no cut—100 percent of the donations reach the people who need them. In this vital book, Mars not only tells the story of Epic and its new formula for giving but redefines what it means to give and have purpose. Like the millennial generation driving much of today’s change, Giving is about holding the new centers of power—multinational corporations—accountable to society. People are passionate about social causes, and want to donate their time, money, and skills. Combining Mars’ extensive knowledge and experience in tech and economics with the real-life stories of NGOs, Giving provides the inspiration, tools, and insight we can use to make our modern and unpredictable world a better place. 100% of the author's proceeds will go the Epic portfolio organizations to help disadvantaged youth.
Social Movements for Good: How Companies and Causes Create Viral Change
Author: Derrick Feldmann
Publisher: John Wiley & Sons
ISBN: 1119133424
Category : Business & Economics
Languages : en
Pages : 167
Book Description
Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
Publisher: John Wiley & Sons
ISBN: 1119133424
Category : Business & Economics
Languages : en
Pages : 167
Book Description
Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.