Author: Publisher:
ISBN:
Category : Machinery
Languages : en
Pages : 644
Book Description
Mill Supplies
Author: Steel Mill Products
Author: Publisher:
ISBN:
Category : Steel industry and trade
Languages : en
Pages : 554
Book Description
Harness
Author: Publisher:
ISBN:
Category : Harness making and trade
Languages : en
Pages : 414
Book Description
Pioneers in Marketing
Author: D.G. Brian JonesPublisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Belting, Transmission, Tools and Supplies ...
Author: The Market Data Book
Author: Industrial Directory and Shippers' Guide
Author: New York Central LinesPublisher:
ISBN:
Category : Industries
Languages : en
Pages : 1028
Book Description
Bulletin
Author: National Association of Wool ManufacturersPublisher:
ISBN:
Category : Wool industry
Languages : en
Pages : 528
Book Description
Domestic Commerce
Author: United States. Bureau of Foreign and Domestic CommercePublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 566
Book Description
Foundations of Marketing Thought
Author: D.G. Brian JonesPublisher: Routledge
ISBN: 1317295951
Category : Business & Economics
Languages : en
Pages : 232
Book Description
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.