Author: Publisher: Springer Nature
ISBN: 9464635460
Category :
Languages : en
Pages : 454
Book Description
Author: Publisher: Springer Nature
ISBN: 9464635460
Category :
Languages : en
Pages : 454
Book Description
Worldwide Casebook In Marketing Management
Author: Luiz MoutinhoPublisher: World Scientific
ISBN: 9814689629
Category : Business & Economics
Languages : en
Pages : 925
Book Description
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
MARKETING LESSONS
Author: Makarand Upadhyaya Publisher: Authors Tree Publishing
ISBN: 9391078214
Category : Business & Economics
Languages : en
Pages : 157
Book Description
Solving a marketing case study doesn’t only mean understanding one company. You need to focus on the entire market associated with that company. Without a market, the company cannot have a business to focus on. And that’s why companies create market segments to categorize where the business would be more successful. Why do companies make it to the top ranks? Because of the stronger foundation and thorough understanding of the market. When you choose a case to study, you choose a whole bunch of related cases in it. As mentioned in the first chapter, there are six ways to write a case study. Your objective should be clear and your research should be focused on the specified factors of the companies. Marketing case studies are different. Your focus is not only on the specifications of the case but rather on the promotional and marketing strategies applied by the case to gain recognition. Today, the market has changed a lot, companies are evolving, and naturally, the marketing strategies are changing with time. Social media is making more impact than television or news marketing. However, traditional marketing ways are still alive and some companies are still using them. For example, Casper uses banners and posters in public areas yet plans social media campaigns. Spotify uses television ads in some countries to target different sets of audiences.
The Microsoft Story
Author: Dan GoodPublisher: HarperCollins Leadership
ISBN: 1400223911
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again. It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you’ll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire?way?you do business. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Microsoft Secrets
Author: Dave JaworskiPublisher: Morgan James Publishing
ISBN: 1683504216
Category : Business & Economics
Languages : en
Pages : 208
Book Description
A great deal has been written about Steve Jobs and Apple. Not nearly as much has been produced about Bill Gates and Microsoft, especially in the ten-year period that Dave Jaworski was at Microsoft. Microsoft was the company that drove the hardest and built the fastest. He was there during this rapid rise to the top. Dave kept meticulous notes and took lots of photos and documented the risks taken, the dreams shared, the lessons learned, the hopes realized, and the mistakes made. Many of the issues at the time are similar to issues confronting leaders in business today. All can learn from Microsoft’s past. Dave also details several secrets—some only his family knows. Some of these secrets were known to only a handful of people within the company at a time when it went through its explosive growth period: like the secret recipe for Coca-Cola or Colonel Sanders’ chicken recipe, these secrets were literally changing the competitive landscape in the technology industry and were rewriting the business rules of the day. Understanding these secrets and the thinking behind them can provide strategic insights and advantages to professionals and their businesses. Better still, they can help them define their own secrets to accelerate them past competitors and over hurdles to success.
Microsoft Office Project 2007 All-in-One Desk Reference For Dummies
Author: Elaine MarmelPublisher: John Wiley & Sons
ISBN: 1118051521
Category : Computers
Languages : en
Pages : 754
Book Description
Microsoft Office Project 2007 All-in-One Desk Reference For Dummies is a compilation of multiple short reference-style books covering Microsoft Project, enhanced by the format of a single, easy-to-use, task-oriented step-by-step package. All-in-One For Dummies books are made up of multiple minibooks that could each stand alone. Each minibook covers one topic completely. This book features a companion Web site where readers can download Microsoft Project add-ins, templates, and author-generated materials. The book also features a gate-fold cheat sheet that contains myriad quick-reference information, tips, and shortcuts for reference when using Microsoft Project 2007. The structure of the book is as follows: Book I: Project Basics Book II: Structure of a Project Book III: Defining Task Details Book IV: Establishing Task Timing Book V: Working with Resources and Costs Book VI: Communicating Project Information Book VII: Resolving Problems with Your Plan Book VIII: Tracking Book IX: Advanced Project Topics Book X: Project in the Enterprise Environment Book XI: Project Case Studies
Global Competitive Advantage Skill of Balanced Scorecard By SWOT Analysis and Strategic Map
Author: tomohisa fujiiPublisher: TOM PUBLISHING
ISBN:
Category : Business & Economics
Languages : en
Pages : 245
Book Description
By introducing a balanced scorecard to work out a management strategy in the viewpoint which is the optimal for the whole and to promote the strategy management which is useful for the performance evaluating, it shows the power to be outstanding in to the business management. It is the one which is useful of a lifestyle of a life design by the office worker to design tactically in addition to showing an effect in the business reform and the performance evaluating and to visualize them. This manual is the introduction to have introduced the know-how which utilizes a balance scorecard practicing-ly to. To apply a balanced scorecard in the place of the business management practicing-ly, the training to learn much near case study from after understanding the basic logic practicing-ly is valid. In the design of the balanced scorecard, their basic structure and the feature must be understood about the management vision, KGI, KPI, SWOT, the strategy mapping. Therefore, in 10 case studies which are useful for the business management reform and the skill improvement, the training which creates KGI, KPI, SWOT analysis, strategy mapping in the unaided in the balanced scorecard can be experienced. It adopts the composition as the skill which masters a balanced scorecard can be acquired by checking the balanced scorecard to have designed in the unaided of with the specific solution example. Let's introduce the composition of this manual. Chapter 1 is introducing the basic logic of the balanced scorecard. The individual is introducing the practice step of the balanced scorecard which consists of 7 steps. Chapter 2 explains the point of the basic structure, the way of thinking, the approach of the tool which composes a balanced scorecard in detail and introduces the step to create actually using the training sheet. Well, it takes up the many case studies which seem to encounter in the daily life to attempt for the skill as the office worker to improve and to acquire the skill which can play an active part by the business management reform. Well, as the practice theme about the business management reform, it is preparing case study resemblance by the management problems such as the earning capacity reinforcement and the cost reduction, the product competition power reinforcement. The individual can learn the skill and the know-how to attempt the solution of Planning Division title, using a balanced scorecard. By above composition, it expects that this manual contributes to the business person as the business initiation book in the times which change suddenly in the tide by the globalization. Janually, 2014 Author:Tomohisa Fujii Resisitered Management Consultant IT Coodinator System Analyst
Rethinking Decision-Making Strategies and Tools
Author: Maria PalazzoPublisher: Emerald Group Publishing
ISBN: 1837972044
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.
Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
Author: Yushi JiangPublisher: Springer Nature
ISBN: 9464630361
Category : Business & Economics
Languages : en
Pages : 1906
Book Description
This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.
Dynamic Assessment of Students’ Academic Writing
Author: Prithvi N. ShresthaPublisher: Springer Nature
ISBN: 3030558452
Category : Education
Languages : en
Pages : 260
Book Description
This book explores the application of an innovative assessment approach known as Dynamic Assessment (DA) to academic writing assessment, as developed within the Vygotskian sociocultural theory of learning. DA blends instruction with assessment by targeting and further developing students’ Zone of Proximal Development (ZPD). The book presents the application of DA to assessing academic writing by developing a set of DA procedures for academic writing teachers. It further demonstrates the application of Hallidayan Systemic Functional Linguistics (SFL), combined with DA, to track undergraduate business management students’ academic writing and conceptual development in distance education. This work extends previous DA studies in three key ways: i) it explicitly focuses on the construction of a macrogenre (whole text) as opposed to investigations of decontextualized language fragments, ii) it offers the first in-depth application of the powerful SFL tool to analyse students’ academic writing to track their academic writing trajectory in DA research, and iii) it identifies a range of mediational strategies and consequently expands Poehner’s (2005) framework of mediation typologies. Dynamic Assessment of Students’ Academic Writing will be of great value to academic writing researchers and teachers, language assessment researchers and postgraduate students interested in academic writing, alternative assessment and formative feedback in higher education.