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Author: Alice E. Marwick
Publisher: Yale University Press
ISBN: 0300176724
Category : Social Science
Languages : en
Pages : 369

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Book Description
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Author: Matt Johnson
Publisher:
ISBN: 9781734410303
Category :
Languages : en
Pages : 214

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Book Description
Right now, there is a group of people running a simple, profitable business without being glued to their phone. What's their secret? They have become famously influential to the right people. And so can you.This book gives you a new strategy to attract an audience, build influence and create ideal clients - systematically.So you can teach, train and lead people while growing a business you love.

Author: Brian Carter
Publisher: Que Publishing
ISBN: 0133434133
Category : Business & Economics
Languages : en
Pages : 334

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Book Description
The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users...your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast! • Compare Facebook’s five routes to profit, and choose your best strategies • Craft a Facebook program that reflects your unique offerings and customers • Avoid eight key mistakes that kill Facebook profitability • Continuously optimize your presence to reflect your experience and performance • Sell the dream: Go beyond benefits to arouse your fans’ desires • Attract super-affordable, targeted visitors and fans with Facebook ads • Deepen engagement by applying new insights about Facebook users • Improve branding, positioning, and customer service along with revenue • Master 13 proven influence tactics for transforming casual visitors into buyers • Employ time-tested sales tactics, including testimonials and upselling • Build a community you can translate into profits • Create a cost-effective B2B marketing program that works

Author: Jenny Chang
Publisher: Lulu.com
ISBN: 1483432815
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
When Jenny Chang teamed up with her husband and sister to start an Internet security company, she struggled with juggling a new business, family life, and the demands of traveling. But Trend Micro, Inc.- founded in 1988 with $5,000 in seed money-grew into a Nikkei 225 company making more than $1 billion per year in revenue and with operations in more than twenty countries. In this business book/memoir, she looks back at how she and her partners capitalized on the global threat of cyber-crime, turning a fledgling company into an amazing growth story. Chang does much more than just revisit the company's history: She shares the story of the three founders and their vision, and she reveals all the details behind how they transformed the security industry-and their own lives-in ways they never imagined.

Author: Jem Calder
Publisher: Farrar, Straus and Giroux
ISBN: 0374602433
Category : Fiction
Languages : en
Pages : 165

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Book Description
“Reward System is an exhilarating and beautiful book by an extraordinarily gifted writer. Reading these stories, I found myself thinking newly and differently about contemporary life.” —Sally Rooney, author of Beautiful World, Where Are You Julia has landed a fresh start—at a “pan-European” restaurant. “Imagine that,” says her mother. “I’m imagining.” Nick is flirting with sobriety and nobody else. Did you know adults his age are now more likely to live with their parents than with a romantic partner? Life should have started to take shape by now—but instead we’re trying on new versions of ourselves, swiping left and right, searching for a convincing answer to that question: “What do you do?” Jem Calder’s Reward System is a set of ultra-contemporary and electrifyingly fresh fictions about work, relationships, and the strange loop of technology and the self. They are about a generation on the cusp: the story of two people enmeshed in Zooms and lockdowns, loneliness and love, devices and desires. Hyperaware but also deeply confused about who they are, Julia and Nick reveal the way we live now in a startling new light.

Author: Kevin Allocca
Publisher: Bloomsbury Publishing USA
ISBN: 1632866765
Category : Social Science
Languages : en
Pages : 353

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Book Description
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

Author: Daryl Gregory
Publisher: Macmillan
ISBN: 0765336928
Category : Fiction
Languages : en
Pages : 303

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Book Description
Following the suicide of a seventeen-year-old Toronto street girl who used a new brain-altering drug called Numinous, Lyda Rose, one of the original scientists who developed the drug, sets out to find the other three survivors of the five who made the Numinous in a quest to set things right.

Author: Dr. Mahmut Sami YIGITER
Publisher: GLOBAL ACADEMY YAYINCILIK VE DANIŞMANLIK HİZMETLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ
ISBN: 6258284744
Category : Education
Languages : en
Pages : 166

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Book Description
Edited by Prof. Dr. Ramón Antonio Hernández Chirinos de Jesus Published by : Global Academy Publishing House This book consists of seven chapters. In the first chapter, the measurement invariance of the Test Anxiety scale in the PISA 2015 cycle was examined by gender with 53 different country data. It was concluded that 50 countries achieved strict invariance and 3 countries achieved scalar invariance. These results show that the test anxiety scale consisting of five items provides measurement invariance according to gender in different languages and cultures, and therefore can be used with confidence. In the second chapter, In the studies conducted in Turkey, depression, anxiety, CAD, somatization, hostility (anger and aggression) and psychoticism symptoms were investigated; Research on symptoms such as OCD, FA and PD has been found to be very limited. For this reason, more research on the effect of art therapy on mental symptoms in adolescents such as OCD, FA, PD is recommended in Turkey. Although there has been increasing interest in art therapy in Turkey in recent years, studies in this field remain limited. Studies on the effect of art therapy on the mental symptom levels of adolescents in Turkey are insufficient. It is thought that this review study will provide facilitating findings for mental health professionals in examining the effect of art therapy on the mental symptoms of adolescents. In the third chapter, critically examines the theme of female individuation as portrayed in Virginia Woolf’s novel To the Lighthouse and Sylvia Plath’s The Bell Jar. Using a careful analysis of these literary works, this chapter argues that Woolf and Plath use their female characters to address the daunting challenges women face in their search for a separate identity within a patriarchal society. Both Mrs. Ramsay in To the Lighthouse and Esther Greenwood in The Bell Jar struggle with the arduous task of self-definition amid societal expectations deeply rooted in traditional gender roles. By closely examining these characters’ paths to self-assertion, this chapter illuminates the complicated and multi-layered process of female individuation within a patriarchal framework. The deliberate selection of two works for this study has provided valuable insight into the issue of gender stereotypes and their impact on characters. Esther Greenwood in The Bell Jar demonstrates a deep awareness of the societal expectations and gender stereotypes imposed upon her. Her persistent efforts to challenge these norms are met with repeated setbacks that resemble the experience of hitting a metaphorical glass ceiling. In the fourth chapter, the authors attempt to analyze the strategy by using the Theory of Regime Effectiveness and the Concept of Humanitarian Strategy which specifically focuses on two dimensions. This research uses a qualitative approach and focuses on descriptive research. The research is also focused on 2019-2020 as the year of implementation of the Women's Protection and Empowerment policy. The fifth chapter in the context of factors such as an aging population and an increasing retirement age, the study included findings that various policies and incentives should be implemented to encourage the participation of older workers in the labor force. It also details how to provide continuing education and skills development opportunities, keep an ageing workforce in employment and be competitive. In the sixth chapter it is emphasized that sharing is an issue that parents should be aware of. When sharing content about children, the importance of protecting their privacy and safety is explained. In the seventh chapter, Research on "Material Design and the Use of Material in Social Studies History Teaching" is included. It has been explained that grounding research on learning and teaching processes with a theory will provide great benefits in teaching by improving the scientific aspect of that work. It has been mentioned that the subjects of the history of social studies consist mostly of verbal information and that the strengthening of memory is useful in the teaching of the history of social studies. This book has been prepared for academics, researchers, doctoral students and policy makers working in the field of education.

Author: Juliane Flores PEDRUSSI
Publisher: GLOBAL ACADEMY YAYINCILIK VE DANIŞMANLIK HİZMETLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ
ISBN: 6258284736
Category : Social Science
Languages : en
Pages : 166

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Book Description
Editör: Dr. Maria Emilia Camargo Cite this book APA Camargo, M. E. (2023). Academic Research & Reviews in Social, Human and Administrative Sciences-II-. Ankara, Türkiye: Global Academy Publishing House. https://dx.doi.org/10.59740/academy.18 About this book Perface This book consists of nine chapters. In the first chapter aims to analyze the influence of the prospect theory and the framing effect, as well as its relationship with generations X, Y and Z, on the attitude of college students regarding investment decision making. In the second chapter of the book, the concept of metaphor is examined; The basic functions, classification, application areas and educational use of metaphors are mentioned. In addition, the concept of student and student metaphors are also examined. In the third chapter, the Pygmalion effect of instructional leadership behaviors of school administrators on students is discussed. Again, in this chapter, before explaining the development of the concept of instructional leadership, definitions, approaches, dimensions of instructional leadership and its reflections in educational organizations, the relationship between the concept and management and leadership, what is the Pygmalion effect, other concepts that may be similar and related to the Pygmalion effect, and the reflections in education are discussed and the relationship between instructional leadership and the Pygmalion effect The relationship is discussed. In the fourth part of the book, "Assumptions, Tests and Comparative Criteria in Qualitative Preference Models" are examined. In the fifth chapter, there is research in the context of "Society's Welfare or Party's Welfare (Analysis of Government Policy Assistance in Indonesia)". In the sixth chapter, there is research in the context of Eastern Direction of External Europeanization: Conceptual Foundations and Stages of Development In the seventh chapter focused on the theory of corporate governance in the private sector, collecting these experiences, where the various governments promulgated regulations on corporate governance for their companies, private or public, where the emphasis will be on the application of the concepts of corporate governance of private companies, in addition to the OECD guidelines, what is remarkable about these standards is adding the relevant transparency and anti-corruption tools, so that these instructions do not remain a decalogue of good intentions to be applied. In the eighth chapter sought to conceptualise the broad concepts of external business environment and MSMEs performance, through a review of extant literature. The study extensively discussed the concepts of micro, small and medium enterprise as well as business environment. This includes: economic, political, socio-cultural and technological, among others. The study concentrated on a thorough evaluation of the body of existing research on the topic. This was done to make the major ideas clearer and to suggest some potential future study topics. The results of the existing literature showed a variety of findings and conclusions. Studies on the effect of the external business environment on the performance of MSMEs in Sub-Saharan Africa have used a variety of factors. In the ninth chapter (last chapter), researches are included in the context of "Analyzing Teachers' Views Regarding School Administrators' Social Justice Leadership Implementations". This book has been prepared for academics, researchers, doctoral students and policy makers working in the field of social, human and administrative sciences. Foreword Academic Research & Reviews in Social, Human and Administrative Sciences-II- is a thought-provoking book that provides valuable insights into contemporary issues facing social, human and administrative sciences academics, researchers, doctoral students, and teachers and policymakers. The main themes of the book are: “Prospect Theory and the Analysis of the Framing Effect in the Investment Decision-Making Process and its Relationship with Generations X, Y And Z: Exploratory Study with College Students”, “Student Metaphors”, “Pygmalion Effect of School Principals' Instructional Leadership Behaviors on Students”, “Assumptions, Tests and Comparative Criteria in Qualitative Preference Models”, “Society’s Welfare or Party’s Welfare (Analysis Of Government Policy Assistance in Indonesia)”, “Eastern Direction of External Europeanization: Conceptual Foundations and Stages of Development”, “Transparency and Anti -Corruption Tools for Corporate Governments”, “External Business Environment and Small Business Performance in Sub-Saharan Africa: A Conceptual Review”, “Analyzing Teachers’ Views Regarding School Administrators’ Social Justice Leadership Implementations”. The authors of this book present a wealth of literature and research that will contribute to an understanding of the role of decision-makers and international organizations in the field of this area in promoting growth and development. The book is an excellent resource for anyone interested in learning about the most recent trends and emerging issues in the academic research & reviews in social, human and administrative sciences. Prof. Dr. Beatriz Lucia Salvador Bizotto Centro Universitário Unifacvest/ Brazil