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Author: William A. McEachern Publisher: South Western Educational Publishing ISBN: 9780324288667 Category : Microeconomics Languages : en Pages : 0
Book Description
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
Author: William A. McEachern Publisher: South Western Educational Publishing ISBN: 9780324288667 Category : Microeconomics Languages : en Pages : 0
Book Description
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
Author: William A. McEachern Publisher: Thomson South-Western ISBN: 9780324579765 Category : Macroeconomics Languages : en Pages : 339
Book Description
This textbook draws upon common student experiences to introduce economic concepts. Case studies and numerous examples take advantage of students' intuitive knowledge of economics.
Author: William A. McEachern Publisher: South-Western College/ West ISBN: 9781133190080 Category : Macroeconomics Languages : en Pages : 464
Book Description
McEachern “teaches by example.” It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Taking a “just-in-time” approach by introducing material just as it is needed to develop an argument, MACROECONOMICS: A CONTEMPORARY INTRODUCTION, 10e, International Edition truly leads by example. In a decidedly user-friendly tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean, focused design. The text’s major applications take the form of Case Studies that are meant to be read and therefore are integrated into the flow of each chapter. With this Tenth edition, the book’s well-crafted approach is enhanced with resources--such as Aplia and CourseMate--that will help your students improve their understanding and help you streamline tasks and save valuable time.
Author: Michael J. Swann Publisher: ISBN: 9780170128612 Category : Microeconomics Languages : en Pages : 0
Book Description
Microeconomics is the study of the decisions of individual people and businesses and the interaction of those decisions in markets. The strengths of the 2nd edition have been the basis for the evolution of the text from a simple principles approach to a more integrated and focused approach with the content now rearranged into six parts. Economic efficiency is a core theme throughout and there is the addition of new material on market applications, producer choice, government and markets and competition policy and microeconomic reform. Examples and case studies are also drawn from Australia and the Asia-Pacific region ensuring relevance to local students. There is also major improvement in the design, especially the presentation of graphs making the text more accessible and engaging for students. The familiar features of the 2nd edition also remain, including text-linked learning objectives, full-colour graphics, margin definitions, chapter summaries, review questions and problem sets.
Author: William A. McEachern Publisher: ISBN: 9780538453790 Category : Macroeconomics Languages : en Pages : 480
Book Description
MACROECONOMIC PRINCIPLES: A CONTEMPORARY INTRODUCTION, 9e, International Edition uses familiar real-life concepts, a clear writing style, fascinating case studies, and thorough coverage of the recent economic crisis to give you an accessible introduction to economics.
Author: McEachern Publisher: South-Western Pub ISBN: 9780538855228 Category : Business & Economics Languages : en Pages :
Book Description
Distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, this text makes economic theory accessible, interesting, and understandable. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated Internet strategy sets this text apart by including relevant Web addresses and exercises directly in the text and on a dedicated Web page. These Internet materials complement the real-world focus of this text, encouraging students to explore and apply extensions of the chapter material to real economic events and data.
Author: William A. McEachern Publisher: South Western Educational Publishing ISBN: 9780324179491 Category : Languages : en Pages : 0
Book Description
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. Split volume available for the one-term principles of microeconomics course, as well as a principles volume (Macro/Micro) for the two-term Principles of Economics course.
Author: William A. McEachern
Author: William A. McEachern
Author: William A. McEachern
Author: J. Gans
Author: Paul Crompton
Author: William A. McEachern
Author: Michael J. Swann
Author: Michael J. Swann
Author: William A. McEachern
Author: McEachern
Author: William A. McEachern