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Author: Alvaro Cuervo-Cazurra Publisher: Cambridge University Press ISBN: 1108570674 Category : Business & Economics Languages : en Pages : 765
Book Description
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
Author: Alvaro Cuervo-Cazurra Publisher: Cambridge University Press ISBN: 1108570674 Category : Business & Economics Languages : en Pages : 765
Book Description
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
Author: Alvaro Cuervo-Cazurra Publisher: Cambridge University Press ISBN: 1108480616 Category : Business & Economics Languages : en Pages : 765
Book Description
Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.
Author: Juan J. Palacios Publisher: Routledge ISBN: 113408109X Category : Business & Economics Languages : en Pages : 478
Book Description
Multinational Corporations and the Emerging Network Economy in Asia and the Pacific delves into the ongoing rise of a global economy anchored in a web of inter-firm production networks and the role played by multinational corporations in the process. It considers the strategies and business models corporations have adopted lately to face today’s highly competitive global markets, especially outsourcing and offshoring, focusing on the modalities observed in Asia Pacific and the Pacific Rim at large. Since their inception, corporations have undergone a series of fundamental changes; each has corresponded to a given era of industrial development and has given rise to a particular type of government policy response. The book addresses these timely issues and other such as the transformation of global production networks into global innovation networks, the link between corporate and national innovation strategies and movement up the global production value chain, and the fragmentation of production and the resulting increase in component and sub-assembly trade in the region. It also takes up the emergence of multinational corporations from developing countries and the efforts aimed at forging basic rules of corporate social responsibility and developing sound institutions for building a working framework of corporate governance in the Pacific. Written by some of the region’s most eminent and influential economists and political scientists, this volume will appeal to students and scholars working in the field of Asia Pacific studies as well as to businesspersons and policymakers taking decisions in the region.
Author: Veneta Andonova Publisher: Cambridge University Press ISBN: 1107130042 Category : Business & Economics Languages : en Pages : 381
Book Description
This book studies the internationalization strategies of multilatinas, drawing on a survey-based investigation into their organizational resources and business environment.
Author: Alvaro Cuervo-Cazurra
Author: Alvaro Cuervo-Cazurra
Author: Alvaro Cuervo-Cazurra
Author: Juan J. Palacios
Author: Gustavo Arturo Lopez
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Author: Corinne Bensabat Young
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Author: Philip L. Russell
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Author: Veneta Andonova