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Author: Bradley S. Greenberg Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
Author: Bradley S. Greenberg Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
Author: Vicki Mayer Publisher: ISBN: 9780813533261 Category : Social Science Languages : en Pages : 220
Book Description
Latinos are the fastest-growing ethnic group in America and the ascendance of their popular culture has become a huge phenomenon. This work takes the reader behind the scenes in San Antonio, Texas, a major market for Mexican American popular culture.
Author: Diana Rios Publisher: Bloomsbury Publishing USA ISBN: 0313096783 Category : Social Science Languages : en Pages : 263
Book Description
Though Latinos and African Americans have lived together in large cities as neighbors, there is much that is still misunderstood between them. Those who live in non-diverse locales have only news and entertainment representations on which to base their information about the two cultures. This new collection of essays brings together the latest interdisciplinary works by scholars examining conflicts and convergences among Latinos and African Americans in mass-mediated and cross-cultural contexts. Contributions in the form of both empirical and critical ethnographic research present compelling works in cross-cultural relations, news, entertainment, news media, education, and community relations. ^IBrown and Black Communication^R challenges those who do not think that significant projects and key research have been conducted on the two largest ethnic communities in the United States. Of certain appeal to both scholars and those with more applied needs in media, education, and public policy, this challenging collection offers a range of perspectives on two widely diverse bodies of American people.
Author: Lisa Magaña Publisher: University of Arizona Press ISBN: 0816549796 Category : Social Science Languages : en Pages : 136
Book Description
With Mexican Americans now the nation’s fastest growing minority, major political parties are targeting these voters like never before. During the 2004 presidential campaign, both the Republicans and Democrats ran commercials on Spanish-language television networks, and in states across the nation the Mexican-American vote can now mean the difference between winning or losing an election. This book examines the various ways politics plays out in the Mexican-origin community, from grassroots action and voter turnout to elected representation, public policy creation, and the influence of lobbying organizations. Lisa Magaña illustrates the essential roles that Mexican Americans play in the political process and shows how, in just the last decade, there has been significant political mobilization around issues such as environmental racism, immigration, and affirmative action. Mexican Americans and the Politics of Diversity is directed to readers who are examining this aspect of political action for the first time. It introduces the demographic characteristics of Mexican Americans, reviewing demographic research regarding this population’s participation in both traditional and nontraditional politics, and reviews the major historical events that led to the community’s political participation and activism today. The text then examines Mexican American participation in electoral political outlets, including attitudes toward policy issues and political parties; considers the reasons for increasing political participation by Mexican American women; and explores the issues and public policies that are most important to Mexican Americans, such as education, community issues, housing, health care, and employment. Finally, it presents general recommendations and predictions regarding Mexican American political participation based on the demographic, cultural, and historical determinants of this population, looking at how political issues will affect this growing and dynamic population. Undoubtedly, Mexican Americans are a diverse political group whose interests cannot be easily pigeonholed, and, after reading this book, students will understand that their political participation and the community’s public policy needs are often unique. Mexican Americans and the Politics of Diversity depicts an important political force that will continue to grow in the coming decades.
Author: Bradley S. Greenberg
Author: Bradley S. Greenberg
Author: Vicki A. Mayer
Author: Vicki Mayer
Author: Diana Rios
Author: Lisa Magaña
Author: Miriam Jean Seger Bundy
Author: Joseph Martinez-Huarneck
Author: Nicholas Alfred Valenzuela
Author: Daniel Allan Rosen
Author: Federico A. Subervi-Vélez