Author: Bradley S. Greenberg
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
Mexican-Americans and the broadcast media
Author: Daniel Allan Rosen
Publisher:
ISBN:
Category : Mexican Americans and television
Languages : en
Pages : 440
Book Description
Publisher:
ISBN:
Category : Mexican Americans and television
Languages : en
Pages : 440
Book Description
Mexican Americans and the Mass Media
Author: Bradley S. Greenberg
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
Mexican Americans, Mass Media, and Cultural Citizenship
Author: Vicki A. Mayer
Publisher:
ISBN:
Category : Hispanic American consumers
Languages : en
Pages : 690
Book Description
Publisher:
ISBN:
Category : Hispanic American consumers
Languages : en
Pages : 690
Book Description
Media Habits and Attitudes of Mexican-Americans
Author: Nicholas Alfred Valenzuela
Publisher:
ISBN:
Category : Mexican Americans and mass media
Languages : en
Pages : 458
Book Description
Publisher:
ISBN:
Category : Mexican Americans and mass media
Languages : en
Pages : 458
Book Description
LatinX Voices
Author: Katie Coronado
Publisher: Taylor & Francis
ISBN: 1315284111
Category : Language Arts & Disciplines
Languages : en
Pages : 303
Book Description
LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
Publisher: Taylor & Francis
ISBN: 1315284111
Category : Language Arts & Disciplines
Languages : en
Pages : 303
Book Description
LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
Mexican-Americans and the News Media
Author: Eddie Bill Eiselein
Publisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 12
Book Description
Publisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 12
Book Description
Mexican Waves
Author: Sonia Robles
Publisher: University of Arizona Press
ISBN: 0816539545
Category : History
Languages : en
Pages : 233
Book Description
Mexican Waves is the fascinating history of how borderlands radio stations shaped the identity of an entire region as they addressed the needs of the local population and fluidly reached across borders to the United States. In so doing, radio stations created a new market of borderlands consumers and worked both within and outside the constraints of Mexican and U.S. laws. Historian Sonia Robles examines the transnational business practices of Mexican radio entrepreneurs between the Golden Age of radio and the early years of television history. Intersecting Mexican history and diaspora studies with communications studies, this book explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market. Robles’s robust transnational research weaves together histories of technology, performance, entrepreneurship, and business into a single story. Examining the programming of northern Mexican commercial radio stations, the book shows how radio stations from Tijuana to Matamoros courted Spanish-language listeners in the U.S. Southwest and local Mexican audiences between 1930 and 1950. Robles deftly demonstrates Mexico’s role in creating the borderlands, adding texture and depth to the story. Scholars and students of radio, Spanish-language media in the United States, communication studies, Mexican history, and border studies will see how Mexican radio shaped the region’s development and how transnational listening communities used broadcast media’s unique programming to carve out a place for themselves as consumers and citizens of Mexico and the United States.
Publisher: University of Arizona Press
ISBN: 0816539545
Category : History
Languages : en
Pages : 233
Book Description
Mexican Waves is the fascinating history of how borderlands radio stations shaped the identity of an entire region as they addressed the needs of the local population and fluidly reached across borders to the United States. In so doing, radio stations created a new market of borderlands consumers and worked both within and outside the constraints of Mexican and U.S. laws. Historian Sonia Robles examines the transnational business practices of Mexican radio entrepreneurs between the Golden Age of radio and the early years of television history. Intersecting Mexican history and diaspora studies with communications studies, this book explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market. Robles’s robust transnational research weaves together histories of technology, performance, entrepreneurship, and business into a single story. Examining the programming of northern Mexican commercial radio stations, the book shows how radio stations from Tijuana to Matamoros courted Spanish-language listeners in the U.S. Southwest and local Mexican audiences between 1930 and 1950. Robles deftly demonstrates Mexico’s role in creating the borderlands, adding texture and depth to the story. Scholars and students of radio, Spanish-language media in the United States, communication studies, Mexican history, and border studies will see how Mexican radio shaped the region’s development and how transnational listening communities used broadcast media’s unique programming to carve out a place for themselves as consumers and citizens of Mexico and the United States.
Mass Media Time Use and Attitudes Among New York City Hispanics
Author: Joseph Martinez-Huarneck
Publisher:
ISBN:
Category : Hispanic Americans and mass media
Languages : en
Pages : 238
Book Description
Publisher:
ISBN:
Category : Hispanic Americans and mass media
Languages : en
Pages : 238
Book Description
The Uses of the Media by the Chicano Movement
Author: Francisco J. Lewels
Publisher: New York : Praeger Publishers
ISBN:
Category : Social Science
Languages : en
Pages : 216
Book Description
Publisher: New York : Praeger Publishers
ISBN:
Category : Social Science
Languages : en
Pages : 216
Book Description
Media Habits of Mexican-Americans in Eastside San Jose
Author: Judy Rickard
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 388
Book Description
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 388
Book Description