Mexican American Audiences PDF Download

Author: Diana Isabel Arredondo Ríos
Publisher:
ISBN:
Category : Acculturation
Languages : en
Pages : 240

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Author: Bradley S. Greenberg
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.

Author:
Publisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 552

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Book Description

Author: Eddie Bill Eiselein
Publisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 12

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Book Description

Author:
Publisher:
ISBN:
Category : Hispanic Americans and mass media
Languages : en
Pages : 102

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Book Description

Author: America Rodriguez
Publisher: SAGE
ISBN: 0761915524
Category : Language Arts & Disciplines
Languages : en
Pages : 177

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Book Description
Finally, she explores how news is produced in both print and broadcast media for the vast Latino population in the United States, using a cutting-edge blend of the quantitative and qualitative approaches in her research."--BOOK JACKET.

Author: Neil Foley
Publisher: University of Texas Press
ISBN: 9780292725065
Category : Social Science
Languages : en
Pages : 178

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Book Description
Reflexiones is an annual review of the work-in-progress of scholars affiliated with the Center for Mexican American Studies at the University of Texas at Austin. Reflexiones 1997, the inaugural edition, highlights the work of scholars in a wide range of disciplines, including history, anthropology, media studies, and sociology. David Montejano, Director of the Center for Mexican American Studies, opens with a piece about the creative ways in which Mexican American and African American scholars, legislators, and citizens mounted a successful response to the Fifth Circuit Court's Hopwood decision, which banned race as a criterion in admissions to public universities in Texas. Yolanda Padilla, of the School of Social Work, considers the poor labor-market outcomes of Mexican immigrants. América Rodríguez, of the Department of Radio, Television, & Film, studies language and class in the racial construction of a "Hispanic audience" for commercial purposes. José Limon, of the Departments of Anthropology and English, contemplates Selena, sexuality, and Greater Mexico. Neil Foley, of the Department of History, writes on Mexican Americans and their "Faustian pact" with whiteness. And Eric Meeks, a doctoral candidate in the Department of History, discusses political mobilization and Yaqui identity in Arizona in the 1960s and 1970s. Together, these works in progress provide a vivid cross-section of current research by faculty and students intellectually engaged in issues of concern to the Mexican American community and to Latinos throughout the United States.

Author: Ramón Luis Merlos
Publisher:
ISBN:
Category : Mexicans
Languages : en
Pages : 158

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Author:
Publisher:
ISBN:
Category : Communication in medicine
Languages : en
Pages : 12

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Book Description

Author: G. Cristina Mora
Publisher: University of Chicago Press
ISBN: 022603397X
Category : Social Science
Languages : en
Pages : 250

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Book Description
How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.