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Metrics For Winning Customers in Electronics

Metrics For Winning Customers in Electronics PDF Author: Vino Mody
Publisher: Dog Ear Publishing
ISBN: 1457551136
Category : Business & Economics
Languages : en
Pages : 272

Book Description
I was motivated to write this book from encouragement I received from business management professors and successful executives in the electronics industry, as well as through my own management experience working with major corporations. The high-tech businesses are at a crossroads facing rapidly evolving technologies and fierce competition from everywhere. The success and survival of companies depends on an effective performance metrics framework and a solid continuous improvement program. The metrics program must have executive sponsorship and active management support and involvement. The author talked to many high-tech business leaders to get their feedback on the future of the industry. They all indicated that companies with an uncertain future have one thing in common – they all lack effective metrics and continuous improvement programs. While there are many books on general metrics concepts and applications already available, this book is unique. It is dedicated to various businesses and processes prevalent in the electronics industry. The latter is crucial (now and in the future) to the world economy and is growing very rapidly, with thousands of global companies competing for leadership. This book is structured to serve as an excellent reference for developing the strategy for—and the execution of—a practical, usable, and easy to understand metrics program for any business in the electronics industry.

Metrics For Winning Customers in Electronics

Metrics For Winning Customers in Electronics PDF Author: Vino Mody
Publisher: Dog Ear Publishing
ISBN: 1457551136
Category : Business & Economics
Languages : en
Pages : 272

Book Description
I was motivated to write this book from encouragement I received from business management professors and successful executives in the electronics industry, as well as through my own management experience working with major corporations. The high-tech businesses are at a crossroads facing rapidly evolving technologies and fierce competition from everywhere. The success and survival of companies depends on an effective performance metrics framework and a solid continuous improvement program. The metrics program must have executive sponsorship and active management support and involvement. The author talked to many high-tech business leaders to get their feedback on the future of the industry. They all indicated that companies with an uncertain future have one thing in common – they all lack effective metrics and continuous improvement programs. While there are many books on general metrics concepts and applications already available, this book is unique. It is dedicated to various businesses and processes prevalent in the electronics industry. The latter is crucial (now and in the future) to the world economy and is growing very rapidly, with thousands of global companies competing for leadership. This book is structured to serve as an excellent reference for developing the strategy for—and the execution of—a practical, usable, and easy to understand metrics program for any business in the electronics industry.

Social Media Metrics

Social Media Metrics PDF Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 047062258X
Category : Business & Economics
Languages : en
Pages : 265

Book Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Operations Management

Operations Management PDF Author: Joel D. Wisner
Publisher: SAGE Publications
ISBN: 1483383059
Category : Business & Economics
Languages : en
Pages : 617

Book Description
Finally, an operations management book to get excited about. Operations Management: A Supply Chain Process Approach exposes students to the exciting and ever-changing world of operations management through dynamic writing, application, and cutting-edge examples that will keep students interested and instructors inspired! Author Dr. Joel Wisner understands that today’s students will be entering a highly competitive global marketplace where two things are crucial: a solid knowledge of operations management and an understanding of the importance for organizations to integrate their operations and supply chain processes. With this in mind, Wisner not only provides a clear and comprehensive introduction to operations management, but also gives attention to the important processes involved in linking firms’ operations in a supply chain environment.

Electronic Business

Electronic Business PDF Author:
Publisher:
ISBN:
Category : Electronic industries
Languages : en
Pages : 932

Book Description


Quality in High-Volume Electronics Design

Quality in High-Volume Electronics Design PDF Author: Vino Mody
Publisher: Dog Ear Publishing
ISBN: 1457543710
Category : Business & Economics
Languages : en
Pages : 196

Book Description
The author compiles valuable lessons learned from his work with hundreds of suppliers and customers world-wide. The design of electronics is fundamental to quality and reliability; manufacturing must follow rules regarding what to and what not to do to make defect-free products; transportation, storage and warehousing operations must adhere to certain disciplines; installation should be done correctly to avoid premature degradation; and failed products must be repaired carefully to avoid damage. Large volume and complex logistics will amplify errors so mistakes in these steps will cost the business huge amounts of money. Also covered are criteria for relevant metrics. The book concisely summarizes few very specific and high impact precautions necessary to build the quality in design. It highlights pitfalls that must be avoided in subsequent manufacturing and delivery operations that can degrade product reliability. The author emphasizes the leadership team must inspire team dynamics and collaboration with central focus on customers. The book will be useful to management and technical ranks involved in design, manufacturing and deployment and customer service. Service provider companies will also benefit from this book. As technology evolves, new products are reaching the market faster, and customers are demanding higher quality and lower cost. For your business to thrive in this environment, it will need to master the processes discussed in these pages that will serve as a valuable reference for a roadmap to success.

Winning at New Products

Winning at New Products PDF Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587

Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Towards the E-Society

Towards the E-Society PDF Author: Beat Schmid
Publisher: Springer Science & Business Media
ISBN: 0792375297
Category : Business & Economics
Languages : en
Pages : 838

Book Description
I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce, e-business, and- government applications and the underlying technology to support those applications. The conference comprises a main track and mini tracks dedicated to special topics. The papers presented in the main track were rigorously refereed and selected by the International Programme Committee of the conference. Thematically they were grouped in the following sessions: – Sessions on security and trust, comprising nine papers referring to both trust and security in general as well as presenting specific concepts for enhancing trust in the digital society. – Session on inter-organisational transactions, covering papers related to auditing of inter-organizational trade procedures, cross-organizational workflow and transactions in Business to Business platforms. – Session on virtual enterprises, encompassing papers describing innovative approaches for creating virtual enterprises as well as describing examples of virtual enterprises in specific industries. – Session on online communities containing three papers, which provide case studies of specific online communities and various concepts on how companies can build and harness the potential of online communities. – Sessions on strategies and business models with papers describing specific business models as well as general overviews of specific approaches for E- Strategy formulation.

Converted

Converted PDF Author: Neil Hoyne
Publisher: Penguin
ISBN: 0593420667
Category : Business & Economics
Languages : en
Pages : 192

Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

How to Measure Digital Marketing

How to Measure Digital Marketing PDF Author: L. Flores
Publisher: Springer
ISBN: 113734069X
Category : Business & Economics
Languages : en
Pages : 272

Book Description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Electronic Customer Relationship Management

Electronic Customer Relationship Management PDF Author: Jerry Fjermestad
Publisher: Routledge
ISBN: 1317472187
Category : Business & Economics
Languages : en
Pages : 281

Book Description
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.