Author: Luca De Francesco
Publisher:
ISBN:
Category :
Languages : it
Pages :

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Author: Gabe Zichermann
Publisher: John Wiley & Sons
ISBN: 0470562234
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Author: Nigel Maxted
Publisher: Springer Science & Business Media
ISBN: 9400914377
Category : Science
Languages : en
Pages : 462

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The recent development of ideas on biodiversity conservation was already being considered almost three-quarters of a century ago for crop plants and the wild species related to them, by the Russian geneticist N.!. Vavilov. He was undoubtedly the first scientist to understand the impor tance for humankind of conserving for utilization the genetic diversity of our ancient crop plants and their wild relatives from their centres of diversity. His collections showed various traits of adaptation to environ mental extremes and biotypes of crop diseases and pests which were unknown to most plant breeders in the first quarter of the twentieth cen tury. Later, in the 1940s-1960s scientists began to realize that the pool of genetic diversity known to Vavilov and his colleagues was beginning to disappear. Through the replacement of the old, primitive and highly diverse land races by uniform modem varieties created by plant breed ers, the crop gene pool was being eroded. The genetic diversity of wild species was equally being threatened by human activities: over-exploita tion, habitat destruction or fragmentation, competition resulting from the introduction of alien species or varieties, changes and intensification of land use, environmental pollution and possible climate change.

Author: Otto Herzberg Frankel
Publisher: Cambridge University Press
ISBN: 9780521467315
Category : Nature
Languages : en
Pages : 318

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Discusses the various options for conserving plants at the level of the gene, species and community.

Author:
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 20

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Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Author: Jane McGonigal
Publisher: Penguin
ISBN: 1101475498
Category : Psychology
Languages : en
Pages : 334

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“McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Author: IEEE Staff
Publisher:
ISBN: 9781665436144
Category :
Languages : en
Pages :

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The aim of the conferences is to give the opportunity of a genuine and constructive dialogue among participants on the hot topics and far reaching challenges that engineers and scientists are called to face in the present days The conference is so a precious chance to discuss recent developments and practical applications in crucial areas, such as sustainable and renewable energy production, energy storage, smart grids, energy conversion, sustainable transport systems, EMC control in lightning and grounding systems, novel materials and nanotechnology

Author: Giuseppe Quaglia
Publisher: Springer Nature
ISBN: 3030873838
Category : Technology & Engineering
Languages : en
Pages : 657

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Book Description
This volume contains the papers of the 1st Workshop IFToMM for Sustainable Development Goals (I4SDG), held online on November 25-26, 2021. The main topics of the workshop include the aspects of theory, design and practice of mechanism and machine science which are instrumental in reaching a sustainable development, such as: biomechanical engineering, sustainable energy systems, robotics and mechatronics, green tribology, computational kinematics, dynamics of machinery, industrial applications of mechanism design, gearing and transmissions, multibody dynamics rotor dynamics, vibrations, humanitarian engineering, and socio-technical systems for sustainable and inclusive development. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists, demonstrating that medical and service robotics will drive the technological and societal change in the coming decades.

Author: Andreas Schröder
Publisher: Springer Science & Business Media
ISBN: 3540735283
Category : Science
Languages : en
Pages : 516

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This book summarizes the main results reached using the EC-funded network PivNet 2. It also presents a survey of the state of the art of scientific research using PIV techniques. You get a clear introduction to the basics of these techniques. The authors then guide you through current and possible future applications for flow analysis, including combustion and supersonic flow. Hundreds of illustrations, many in full color, are provided.

Author:
Publisher:
ISBN: 9789056827120
Category :
Languages : en
Pages : 728

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